Tamara Alesi

New York, New York, United States Contact Info
4K followers 500+ connections

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About

Tamara Alesi is the CEO of Mediaplus North America, the largest independent and…

Experience & Education

  • Mediaplus Group

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Publications

  • Luxury Outlook 2018

    Luxury Daily

    Today’s webinar: Luxury Outlook 2018: Up, Down or Flat?

    In this free hour-long webinar on Wednesday, Dec. 6 at 2 p.m. ET, senior executives from the Luxury Institute, will discuss what luxury marketers can expect in the year ahead, how to craft their marketing, retail and media plans accordingly and what left-field surprises to expect, if any.

    See publication

  • Why Luxury Brands Should Look Beyond the 40 Plus Crowd

    BLINK

    Luxury brands have historically looked to a single target for sales growth in the United States: adults ages 40-plus with annual household incomes of more than $250,000. The problem is, this segment is spending less on top-tier products.

    See publication

  • 5 Takes on the Challenges and Opportunities of Digital Video Roundtable in advance of the NewFronts

    Adweek / James Cooper

    In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital native firms and brand marketers.

    See publication

  • CPG and Programmatic: Big Data Is a Big Deal

    eMarketer

    Data is a challenge, but also an opportunity, for consumer packaged goods and programmatic / Media Buying & Planning / CPG

    See publication

  • Programmatic Guaranteed: Meaningful Momentum, Despite Murky Industry Definitions

    eMarketer

    It’s hard to ignore the enthusiasm for programmatic display advertising—an automated, technology-driven method of buying and selling digital display ads—which seems to be on everyone’s roadmaps. Initially, the industry focused on real-time bidding (RTB) and its impression-level, auction-based buying function. But as more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, bypassing traditional direct sales…

    It’s hard to ignore the enthusiasm for programmatic display advertising—an automated, technology-driven method of buying and selling digital display ads—which seems to be on everyone’s roadmaps. Initially, the industry focused on real-time bidding (RTB) and its impression-level, auction-based buying function. But as more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, bypassing traditional direct sales channels.

    See publication

  • The State of Digital Display 2014: An Industry Readying Itself for Brand Advertisers

    eMarketer

    Coming off the heels of 2013, programmatic buying, audience data, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Only last year, these distinct trends might have seemed isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.

    See publication

Honors & Awards

  • The Best Of Badass Bosses, Cannes. Presenter/Moderator

    She Runs It

    She got to the C-Suite – the top of her game – and she’s famous for leaning in hard. She doesn’t need a microphone to be heard in a boardroom (or a ballroom for that matter). She creates new rules & doesn’t suffer fools. She is a badass boss. And while fierce, she is far from ferocious.

    Join She Runs It to hear from intrepid leaders who are shattering the glass ceiling and pulling others up to join them. Fuel your own courage with the lessons they share, and learn their velvet glove…

    She got to the C-Suite – the top of her game – and she’s famous for leaning in hard. She doesn’t need a microphone to be heard in a boardroom (or a ballroom for that matter). She creates new rules & doesn’t suffer fools. She is a badass boss. And while fierce, she is far from ferocious.

    Join She Runs It to hear from intrepid leaders who are shattering the glass ceiling and pulling others up to join them. Fuel your own courage with the lessons they share, and learn their velvet glove strategies for building teams, breaking through barriers and earning the confidence of their colleagues.

  • Teads Client Summit, Anguilla. Speaker.

    Teads

    Client summit. Collaboration between Teads, Clients and Publishers to discuss marketplace dynamics and share experiences which make us better at our craft.

  • IAB Audio Day Fireside Chat

    -

    Advertiser Perspective chatting with Pandora's Priscilla Valls re: the changing Audio landscape and the impact / value for advertisers.

  • 2016 MEDIA PLAN OF THE YEAR, REVLON

    Adweek

    Awarded, 2016 MEDIA PLAN OF THE YEAR, REVLON
    http://www.adweek.com/brand-marketing/these-media-plans-represent-creativity-its-finest-regardless-budget-173376/

  • 2016 Media Maven

    Ad Age

    Named, 2016 MEDIA MAVEN
    http://adage.com/article/special-report-media-mavens/meet-ad-age-s-2016-media-mavens/305940/

  • 2016 Maker

    MAKERS, an Oath Brand

    Named, 2016 MAKER
    https://www.makers.com/makers-at

  • Advertising Week NY, panelist

    Engagement. The New Currency.

    In a highly fragmented technology and media landscape, people are more elusive than ever. Yet the consumer shift to mobility creates the opportunity to push beyond the click and create meaningful engagement in a connected world. Come hear how marketers are setting their sights on building audiences, leveraging exclusive content, infusing the passion point of music and ultimately, creating the new currency of time spent with their brands.

  • Advertising Week NY; Mobile Media Summit, panelist

    How to do Programmatic Right.

    In a multiscreen world, programmatic buying is changing rapidly, which creates significant opportunities and potential concerns. Learn how to do programmatic right from this esteemed panel of experts.

  • Women@Paley, panelist

    Engaging Women Consumers at the Intersection of Content and Commerce

    How are publishers, programmers, and brand marketers using content to engage women consumers on the path to purchase? The Paley Center for Media's Women@Paley initiative in partnership with Nielsen, will host a luncheon dialogue to explore insights and best practices for engaging women consumers at the intersection of content and commerce. Following lunch around the conference table in our Kissinger Global Conference Room and a brief presentation of Nielsen consumer research, Paley CEO and…

    How are publishers, programmers, and brand marketers using content to engage women consumers on the path to purchase? The Paley Center for Media's Women@Paley initiative in partnership with Nielsen, will host a luncheon dialogue to explore insights and best practices for engaging women consumers at the intersection of content and commerce. Following lunch around the conference table in our Kissinger Global Conference Room and a brief presentation of Nielsen consumer research, Paley CEO and President Pat Mitchell will moderate a conversation with invited speakers and guests on the topic of engagement in the digital and e-commerce landscape.

  • iMedia Agency Summit, Conference Host

    Shift Happens: Math Men + Mad Men

  • What Is Premium Now?, Panel Moderator

    OMMA LA

    Through the wide adoption of interactive media, advertisers now have the ability to target potential customers in ways never before experienced in our history. Leveraging the pin-pointing of digital media, content-specific ad networks have emerged, taking this concept to a new level. How are marketers making the most of this new advertising trend? Is it really bringing results? Find out at this one-day conference dedicated to Ad Networks. The top minds in interactive media will come together to…

    Through the wide adoption of interactive media, advertisers now have the ability to target potential customers in ways never before experienced in our history. Leveraging the pin-pointing of digital media, content-specific ad networks have emerged, taking this concept to a new level. How are marketers making the most of this new advertising trend? Is it really bringing results? Find out at this one-day conference dedicated to Ad Networks. The top minds in interactive media will come together to discuss where ad targeting is heading and how best ad networks will serve agencies and brands.
    http://www.ustream.tv/recorded/24218573

  • Working the Ad Networks, Panel Moderator

    San Diego Ad Club, Interactive Day

    http://www.interactivedaysandiego.com/2012/schedule-detail.php

  • Creativity and Innovation, Presentation

    Cars.com Mktg & Sales Offsite

  • Digital Media Challenges & Successes, Presentation

    AMA

  • Do I Need My Digital Agency Of Record Anymore?, Panelist

    OMMA Global, San Francisco

  • The Media Career Path, Panelist

    iMedia Agency Summit

  • Tools of the Trade, Emcee

    San Diego Ad Club, Interactive Day

  • iMedia’s Top 25 Internet Marketing Leaders and Innovators of 2011

    iMedia

    http://www.imediaconnection.com/iMedia25/2011/People/Tamara-Bousquet/

  • Creative Media Thinking, Presentation

    San Diego Ad Club, Interactive Day

  • Emerging Mobile Media Trends, Presentation

    iMedia Breakthrough Summit

  • Integrated Media, Presentation and Panelist

    San Diego Ad Club Event

  • Power of Social Media, Presentation

    San Diego Ad Club Event

  • Practical Strategies: Building the Better Digital Plan, Presentation

    Ad Tech

  • Social Media Mosaic, Presentation & Panelist

    iMedia Agency Summit

Organizations

  • She Runs It

    Participant, Speaker

    - Present

    She Runs It was founded in 1912 as League of Advertising Women (later named AWNY), by journal editors Christine and J. George Frederick as a counter to the exclusive, all-male Advertising League. Designed to encourage and promote women’s role in the advertising industry, the club held classes and dinners with presentations on advertising best practices, and gave scholarships to encourage girls to pursue degrees in advertising during a time when women weren’t even allowed in many universities…

    She Runs It was founded in 1912 as League of Advertising Women (later named AWNY), by journal editors Christine and J. George Frederick as a counter to the exclusive, all-male Advertising League. Designed to encourage and promote women’s role in the advertising industry, the club held classes and dinners with presentations on advertising best practices, and gave scholarships to encourage girls to pursue degrees in advertising during a time when women weren’t even allowed in many universities. Since then, we have re-branded as She Runs It. Our community has grown beyond advertising to all facets of marketing, media and tech. We’ve also expanded beyond New York, first to Chicago with our eyes on national expansion.

  • IAB

    Programmatic Task Force - Making Programmatic Work for Brands

    - Present

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