Steve Hakansson

Managing content in one place and publishing it to multiple channels – a dream for many, but a reality for only a few. Wondering why that’s the case? Optimizely’s Deane Barker will unravel the complexities of single-sourcing content at the 2024 Gartner® Marketing Symposium/Xpo™. Join his session on June 3 to learn about the history, the challenges, and how to shift your organization’s approach to make it work!

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Learn how to stand out from the AI 'blandscape'! Join the experts from Salesforce, Thomson Reuters, Rascal Ventures, and The Marketing Practice in this bonus episode. Listen here: https://okt.to/hkC7KM

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Tired of generic campaigns? 😴 Join industry leaders and thought provocateurs for an unmissable virtual event on June 13, ABM Summit. Here's what you'll get: Master ABM strategies: Learn from the industry's thought leaders on how to optimize your marketing for high-value accounts. Gain invaluable insights and actionable strategies from top industry experts, from Salesforce, LinkedIn, Adobe, Verizon etc, tailored to address your most pressing challenges and help you achieve your ABM goals. Explore a diverse range of topics catering to both beginners and seasoned experts in ABM, from fundamental principles to advanced ABM strategies, we've got you covered. Harness ABM for competitive advantage: Dive deep into ABM tactics and methodologies, empowering your marketing team to outperform rivals and achieve unparalleled results. Grab your complimentary pass & OnDemand access 👉 https://lnkd.in/dAyTi4_f #marketing #abm #revenuemarketingalliance

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Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Aligning sales and marketing is crucial for business growth, but it's not always easy. I've always worked diligently to foster a positive and respectful relationship with sales teams. This article provides some helpful key steps marketing leaders can take to build a positive relationship between them and sales. Check it out to learn how to foster better sales-marketing alignment in your organization. https://lnkd.in/gugjVKPn

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Content marketers must adapt to the changing landscape of generative AI, tight budgets, and expanding channels. Trust in AI is on the rise with consumers, and failing to meet their content demands could mean losing them to competitors. How are you pivoting and prioritizing customer-centric strategies? https://ow.ly/5TXt50Rqlg1 #contentmarketing #AI #customerexperience

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As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

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Ever wonder why some blogs are simply better at driving sales or leads? Here's how you can turn your blog from a mere information platform to a powerful lead-generation engine. Check out these unique strategies: Embed "Smart" CTAs 🎯 Use dynamic CTAs that change based on the visitor's past engagement with your site. First-time visitor? "Subscribe for More Insights" might be your CTA. Returning visitor? Try "Download Our Detailed Guide". You can also make it unique per the article's subject. Interactive Lead Magnets 🖥️ Why stick to PDFs? Use interactive tools like calculators, polls, quizzes, configurators, or design templates that provide personalized value in exchange for contact details. Micro-commitments 📈 Ask for small actions that don't intimidate—like answering a poll question—to warm up your audience for bigger asks like signing up or scheduling a demo. Content Personalization 🎭 Segment your audience and personalize blog content based on user behavior or demographic data. More relevance equals higher engagement and conversion. Narrative-Driven Sales Funnel 📚 Transform your blog structure into a narrative funnel that guides readers through a story, leading them to a natural and compelling sales outcome. Exit-Intent Offers 🚪 Capture potential leads just as they're about to leave your site with an irresistible offer tailored to the content they engaged with. Flash Consultations ⏰ Offer a 15-minute consultation for questions related to the blog post topic, booked directly via an integrated calendar. Gated Video Content 🎥 Instead of gating a whitepaper, try gating a high-quality video tutorial that goes deeper into the blog topic, accessible in exchange for an email. Leverage User-Generated Content ✍️ Encourage readers to share their own stories or tips related to your blog topic, which can be featured in future posts or newsletters. A/B Test Everything 🔍 Constantly test different headlines, CTAs, and formats to see what converts best and refine your strategy based on data. 👉 Let’s turn your blog into a conversion powerhouse! Who’s ready to experiment with these strategies? 🔗 Feel free to connect or drop a comment if you want to discuss more innovative conversion techniques! #MarketingInnovation #SEO #BlogToSales #ContentMarketing #LeadGenStrategy #GrowthHacking

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Website intent and waterfall enrichment are two of the hottest signals in GTM tech right now. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝗻𝘁𝗲𝗻𝘁: A feed of who’s visiting your website - in real-time. 𝗪𝗮𝘁𝗲𝗿𝗳𝗮𝗹𝗹 𝗲𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁: Gather enrichment data from multiple vendors to create the best-performing outbound campaigns. In this week’s issue of Enabled 📰 , I shared some of my favorite tools for these and how I see them impacting the future of outbound. Check it out and subscribe here: https://lnkd.in/gqwcfXrz

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Learn how CMOs are navigating a rapidly evolving landscape, embracing new tech stacks, and driving transformational change within their organizations. For the third consecutive year, we have surveyed Adobe Marketo Engage users to forecast the future of marketing operations. Ready to leverage these insights for your strategy? Read the full report: https://okt.to/6tsbQa #MarketingOperations #Marketo #Adobe

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AI PCs are a hot topic for SMB and Midmarket segments. There is high awareness, strong buying intentions, and growing employee demand. (All data is from Techaisle research authored by Anurag Agrawal. A podcast episode on this topic is coming soon!) -32% of SMBs and 64% of midmarket firms plan to purchase AI PCs. -58% of SMBs report that their employees are actively requesting AI PCs Just 10 days ago, Microsoft and its device partners (Acer, ASUS, Dell, HP, Lenovo, and Samsung) revealed a new category of AI PCs: Copilot+ PCs Despite its recent launch, nearly half of SMB and MM customers already know about Copilot+ PCs. This level of awareness for any new product category is impressive. - 14% of SMBs view AI PCs as a crucial upgrade - 12% are considering a strategic shift towards them - 24% currently see no compelling reason to adopt this new technology It is the responsibility of vendors and channel partners to educate SMBs and Midmarket firms on the potential benefits of AI-powered PCs. Vendors must develop and distribute educational resources explaining how Copilot+ PCs can help customers improve efficiency. #channel #aipcs

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Great insights from SlatorCon on the transformative impact of language automation and AI in the business landscape...Key themes around AI and Language industry advancements to deliver exceptional experiences to global audiences 👁️‍🗨️ Key Takeaways 👁️‍🗨️ 1. Localization Strategies for Global Success: Effective localization strategies are vital for international expansion. Customizing marketing content and customer support to local markets ensures better engagement and customer satisfaction. AI tools and Human / /Language experts enhance localization efforts, ensuring consistency and quality across global teams 2. Managing Access and Compliance: Balancing agility, cost, security and compliance in AI adoption is critical. Effective use of MT/ AI-enabled solutions to streamline global content delivery, especially in regulated industries like healthcare and finance. 3. Leveraging AI for Localization: AI-powered translation and localization enhance global market reach. Innovations in AI and machine learning can significantly improve translation quality while reducing costs, making localization more accessible and efficient. 4. AI in Content Creation and Translation: AI's potential extends beyond translation to global content creation and quality estimation. Combining large language models with neural machine translation engines can produce faster, better, and more cost effective translations, although human expertise remains crucial for high-quality output. #evolve RWS Group Evolve is industry leading solution: https://lnkd.in/ebwtdHmV 5. Overcoming AI Challenges: While AI offers immense potential, challenges like scaling operations and ensuring energy efficiency must be addressed. Continuous investment in R&D and collaboration with AI companies can help overcome these hurdles, driving the industry forward The future of language services lies in the strategic integration of AI and human expertise, creating a powerful synergy that enhances translation quality, reduces costs, and drives global business success. RWS Group #GenuineIntelligence report on this is available here: https://lnkd.in/dtzgE84w Great conference thanks to Florian Faes Esther Bond and Slator team - thank you! Lovely to connect with colleagues Çetin Amirak Mihai Vlad and meet new people Tayo Ademolu John Norton #MT #CX #Global #Growth #CMOInisghts #L10n #Innovation #LanguageAutomation #AI #MachineTranslation #Localization #GlobalBusiness #SlatorCon #Content #ContentStrategy

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Brand marketing analytics is a crucial tool for CMOs looking to justify marketing spend and prove the long-term effectiveness of brand building. By measuring and modeling vital channels that get customers into the top of the funnel, brand marketing analytics can predict the financial upside of brand campaigns, even if the consumer journey is not straightforward. This helps CMOs overcome the "CMO's dilemma" of either wasting money on pure performance marketing or risking getting fired for investing in brand building without immediate sales results. By quantifying the upfront investment needed to drive sales acceleration and speaking the CEO's and CFO's language of ROI projections, CMOs can demonstrate the value of brand marketing. Learn how to get more from your brand marketing efforts with this informative article from CMO Alliance: https://lnkd.in/gyXPJTYb

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Revenue and retention leaders struggle to find the right balance of digital and human assistance in today's buying experience. The consequence: digital experiences are under-delivering against B2B buyers’ expectations. Learn how you can develop a highly-valued, modern B2B buying experience. #GartnerMKTG #B2B #Marketing #Digital

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AVEVA's marketing team is crushing it, and I just had to share their success story! What stood out to me was the way they used Oktopost's robust analytics to inspire a new content strategy: quality over quantity. The marketing team found they had a lot of great content to share as well as numerous requests from stakeholders in the business. But, they lacked insights into what stories resonated most with their audience to put forward on social media. Choosing to focus on reach and engagement metrics, the marketing team at AVEVA could pinpoint high-performing content and refine their content pipeline by proving which content was most valuable. By decreasing the number of posts by 45%, they saw an impressive 106% increase in engagements! Kudos to Team AVEVA 👏 It's been incredible watching your journey! But that's just one part of the story. To learn how they also used employee advocacy to increase traffic to their website and multiply their reach, read the full story ⤵️ #SocialMediaAnalytics #BrandAdvocacy

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Definitely a good listen to update your SEO chops!

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#MROI conversations never seem to end, especially when you've got a powerful tool like Adobe Marketo in place. Nathan Horan will be sharing his tips today on how to get successful #attribution and #marketingroi metrics from #MarketoEngage. Watch LIVE (or On Demand): https://okt.to/FDLsKm

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