Steve DeVore

A “great” workplace includes three experience drivers: “beauty,” “welcoming,” and “inspires new thinking.” Design matters. Uniqueness matters as well. An “exceptional” workplace differentiates by including unique factors both in and out of the office. https://hubs.ly/Q02xmT4z0

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Here's Accenture 59-page playbook on sustainability. Good reading. https://accntu.re/3V3c1aS Or, just check out my blog, not that I'm anywhere near Accenture. But... https://bit.ly/47UoLn9

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🎙 Breaking news. We were just named Ad Age A-List Standout Agency for 2024. 🙌🏼 Some context on the award. There are 13,996 agencies in the US (IBIS World), 25 agencies make the A-list. "It is the most prestigious honor in advertising. The recognition is awarded based on game-changing creativity, bold leadership, and the ability to point the advertising industry in new directions." - from Ad Age. A few highlights and learnings from the award announcement and strategy (this is the 1st time I've been part of a team to win this in my career): ✅ Move the needle for client/brand business outcomes and call out specific annecdotes. The article headline says it beautifully "McKinney Hits the Right Notes for Creativity and Efficacy". And small specific details are key. For example, they mentioned Popeyes leapfrogging KFC to become #2 for market share in the category since we took over the account. And in the case of Little Caesars Ad Age even mentioned a funny anecdote we included from the CEO of Papa John's giving a nod to Little Caesar's hypercharged sales volume on their earnings call. "We don't talk about them a lot because they are not public, but credit card data we have suggests they (Little Caesar's) are doing really well." One of my favorite quotes on this how to call out anecdotes to tell a great story is from Jad Abumrad an epic storyteller from Radiolab fame. He preaches to "Chase the little sh*t". It's the cognitive effect of how paying attention to the smallest of details reframes a story to have a much bigger impact. ✅ Social Impact Matters. If you are going to talk the talk you gotta walk the walk. Ad Age mentioned naming our first female president in our history (grateful to work with Gretchen Easton Walsh), obtaining B-Corp status, and our partnership with VCU Brandcenter in breathing life back into Creative Circus (a storied ad school) with an updated curriculum for a new generation of creatives. None of this is possible without all the blood, sweat, and tears from our McKinney Squad, brand partners, and the community that supports us and our brands. Also, a huge shout out to the agencies who also made the list continuing to push the boundaries with great work. What a phenomenal accomplishment ya'll. I could not be prouder. I've linked to the full article in the comments below 👇🏼 #AdAgeAList #advertising #marketing

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Did you know that AI can predict customer churn and lifetime value? Learn how to use AI effectively in your media and marketing strategies to boost performance by watching Acceleration's latest North American webinar. Key takeaways include how to: 🔹 Align AI strategy with business goals for short-term results and long-term value. 🔹 Build strong data and tech foundations for scalable AI use cases. 🔹 Use AI to prepare for cookie loss and maximize first-party data impact. 🔹Maximize value from existing data, tech, and AI capabilities. Watch the full recording here: https://lnkd.in/effQppaX

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Political campaign ads have inundated the airwaves, making it tough for everyday advertisers to get their message out. Advertisers are now weighing the risks of investing in TV or radio commercials versus billboards, where they can guarantee their ads will be seen without being bumped by political ads. At Lamar, we firmly believe that a well-planned marketing strategy based on choice, not chance, is crucial to the success of your brand. #ChoiceNotChance #DontGetBumped

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I'm in the process of gathering insights for a white paper in the pipeline, focusing on "Media-planning and Buying-practices for greater efficiencies". Interested in contributing your thoughts? Feel free to DM me or reach out directly! 🔍 Some of the areas I am exploring include thruput costs, streamlining buying processes, optimising cohorts, and delving into the role of clean rooms. 💡 Your input could be the missing piece in this puzzle. Let's collaborate to shape the future of media planning and buying together! #MediaEfficiency #Collaboration #Innovation

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Talked to a lot of CMOs and #marketing decision makers today and it’s interesting how many feel the pressure to respond to executive teams spooked by what might be but isn’t yet. New channels, predicted channel collapse or erosion, #AI, data issues, etc, are often real challenges and opportunities (like the shadow is real) but not necessarily the ones that are most significant today (or this year). My guess is that the jousting at windmill’s (shadows) is a more real threat to 2024 and 2025 marketing outcomes.

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🌟 Don't miss out on this exclusive opportunity to unravel the potential of AI in marketing! Join us for an engaging webinar featuring Richard Flores, SVP of Marketing Technology at Ansira, and Jay Pattisall, VP, Principal Analyst at Forrester. 📅 Mark your calendars and secure your spot now to unlock the secrets behind successful AI integration in marketing! Register today https://lnkd.in/gstdeBax and embark on a transformative journey towards marketing excellence. #AIinMarketing #Webinar #MarketingInsights

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Naming a company or product is hard work - and I love it. I'm really looking forward to learning from Brad Flowers in his new book, "The Naming Book." #naming #branding #brandname #brandstrategy #book

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Miller's Minute Time We are talking Marketing and AI We recently had our CDM Media CMO Advisory Board meeting with some of the top marketing leaders across the globe. I am always honored to lead these discussions and interested to hear the big takeaways. This meeting's focus was on AI... challenges, opportunities, fears, and excitement. We talked about AI and process automation to using the technology to make sure our brands stay relevant. Give a listen, and I'm curious... how are you leveraging AI in your marketing teams and campaigns today? #CMO #MarketingTech #MarTech #TechLeaders #MillersMinute

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The ANA Masters of B2B Marketing is over and yesterday was a big day filled with content and insights. You can listen to the highlight topics below. Message me if you want to know more. #ANAB2B #B2B

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🌟 Dive into the world of online communities! 🌐 Have you explored the power of virtual interactions? Discover how businesses like Kaiser Permanente, About.com, Sun Microsystems, and Ford Motor Co. are leveraging online communities to support their strategies. From customer feedback to employee engagement, online communities are reshaping business dynamics. 👥 Uncover the secrets of successful virtual communities: - Learn how communities drive change more effectively than top-down approaches. - Explore the impact of customer communities on traditional business models. - Understand how employees are using online platforms to address grievances constructively. 💡 The age of e-business is evolving, and online communities are at the forefront of this transformation. Join the conversation and unlock the opportunities presented by this digital era. https://lnkd.in/ejwSJeiC

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By applying these lessons — and perhaps even embracing a bit of Monk’s unconventional wisdom — businesses can unlock new opportunities, navigate uncertainty, and achieve lasting success. https://hubs.ly/Q02C12-10

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These tips will make you more effective at what you do, no matter what kind of work it is. https://hubs.ly/Q02s3Jr50

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Having a purpose statement is just the first step. Bridging the gap to action is what unlocks long-term engagement, impact and loyalty. https://bit.ly/3J0ctQn

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Are you wondering what your brand could do better on social? At WideFoc.us, we recently put together a briefing on 2024 #socialmedia trends with key insights for #marketing pros. Check it out. And please give me your honest feedback on it! #realgrowth #socialmediatrends #marketingtrends #CMO #sales

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