Soumya Samuel

“When will I, will I be famous” Bros | The Power of Brand Fame Awareness is often heralded as success, but the peak of branding lies in achieving fame. Fame transcends the conventional bounds of recognition, creating a deeper impact that resonates across diverse audiences. Whilst at Ogilvy, I chatted with Rory Sutherland about this, & his insights have shaped my approach. Bros’s iconic pop song “When will I be famous?” became a regular bullet point in my strategy decks. At what3words, we embraced this. Our mission to simplify location communication by dividing the world into 3 meter squares, each identified by a unique set of 3 words, has evolved from a quirky idea to a globally recognized brand. Achieving this required a different approach to traditional marketing (& associated budgets). Our strategy was to build fame from lots of small actions. We found the seemingly insignificant, ways what3words was being used & amplified them. When we discovered we had been used in the filming of Ready Player One, we pushed to get coverage in film trade publications. Years later, we have appeared in over TV shows around the world, from NCIS to Emmerdale . We cultivated unpaid partnerships with the likes of Red Bull & Beavertown Brewery, who used us for competitions & stunts. We empowered an army of small businesses to make merchandise from dog tags to house signs, each with the owner’s what3words address on. Going for a drink with your automotive company colleagues in the usual bar in Beijing? There's a neon sign of their what3words address behind the stage. Road Safety Week, Festival Season, Top Xmas Presents, Pothole Britain, horseriders, hikers, runners, wedding photographers, RV enthusiasts... we jumped on them all. By amplifying the eclectic ways in which what3words was being used, we captured imagination & inspired others to follow suit in a virtuous circle. Bigger "fame" events, like featuring on Carkson's Farm, not only reached new people, but more importantly, uncovered our existing fans 🙋‍♂️. This broader fame also made a compelling case for commercial partnerships. It’s this cultural permeation that helps make what3words a compelling choice, beyond its obvious practical utility. Potential businesses decision makers come across us because their friends used us at Glastonbury, or their local coffee shop has a /// sign, their football club tickets have a what3words address, or their kids learned about us at school using our education pack. This left-field endorsement is a powerful & often unexpected lever for B2B sales. The Marketing Society's study on the impact of brand fame metrics (Connection, Standout, Talkability, Familiarity, & Universal Meaning) supports this. A 10% increase in brand fame can lead to a 20% increase in market share. While awareness lays the groundwork, fame builds the legacy. By striving to be famous, brands can transcend the ordinary, leaving a lasting imprint on both the marketplace & the cultural zeitgeist.

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Short on talent, organizations must move beyond resumes to truly gauge a candidate’s potential. While resumes may have worked in the past, today’s dynamic workplace calls for innovative talent strategies. ETHRWorld and Unstop have teamed up to organize an enlightening discourse on “From Resumes to Hiring Right: An Unstop Talent Sprint.” Modern assessment tools, enhanced by AI, place skills in the spotlight, empowering businesses to identify individuals who not only possess the essential skills but also align with the cultural vision, creativity, and competence needed today–enhancing everything from hiring to retention. Ashish Bhambri | Shailaja Venkat Iyer | Anand R | Kashish Kapoor | Neha Malhotra | Roshan Singh | Siddhartha Chandoke | Mandvi Shringi | Konika Chadha | Prashant Khullar | Anjali Goel | Soma Sen | Ankit Aggarwal #Unstop #ETHRWorld #SkillBasedHiring #TalentAcquisition #WorkplaceCulture #Retention #Innovation #AI #HiringRight #TalentWar

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Transforming Internal Communication In India: The COVID-19 pandemic has revolutionized internal communication. It is no longer just a necessity, it is now a critical strategy for global organizations. HR professionals are key to this change, influencing narratives, driving actions, and implementing significant shifts. Pre-pandemic, internal communication was about information sharing. Now, it is about empathy, resilience, and adaptability. Employees seek reassurance, connection, and purpose, making communication essential for engagement and retention. At BanyanTree, we empower HR professionals to navigate this complex communication landscape. Our specialized services equip your organization with the tools, strategies, and insights to drive digital transformation and foster a culture of openness and collaboration. Let's work together to bring your digital vision to life! Contact us at hello@abanyantree.com to start this transformative journey. Visit Our Website for More Information: https://abanyantree.com #HRLeadership #WorkplaceEngagement #PostPandemic #DigitalInnovation #BanyanTreeSolutions #CommunicationStrategy

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If you’re looking to level up your career from an average one to an outstanding one, you need to master the art of business storytelling. On season 2 episode 4 of the Introspection Station podcast, we are joined by business leader, storytelling expert and bestselling author, Sandeep Das who shares some of the best-kept business storytelling tips and tricks. Streaming now everywhere you find podcasts. Listen here: https://lnkd.in/gk2v5_sr #careergrowth #podcast #businessstorytelling

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​Discover the key components of a seamless digital transformation journey. ​Join us for an insightful TSOW Community Call with Abhisek N., Senior Director - HR, as he shares expert insights and strategies for successfully navigating digital transformation in the workplace. 💡 Topic: Navigating Digital TransfoHRmation with the Right Tools ​🗓️ Save the Date: April 24th (Wednesday) at 1:00 PM IST ​🔍 Key Discussion Points: ​1. Project Identification: Setting the Course for Success 🚀 ​2. Securing Business Buy-In: Gaining Support for Transformation Initiatives 💼💡 ​3. Choice of Technology: Selecting the Right Tools for the Job ⚙️🛠️ ​4. Project Planning: Charting a Course for Success 📊🗺️ ​5. Communication: Keeping Everyone on Board 📢🤝 ​6. Adoption and Measurement: Ensuring Lasting Impact 📈🔍 ​Ready to sail smoothly through your digital transformation journey?  📝 Register to secure your spot now: https://lu.ma/yla2g4vi

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Heard whispers but not sure what they're saying? Anonymity in feedback might bridge the gap. Know more: https://lnkd.in/dri9_fsh #hr #hrech #humanresources #hrcommunity #technology #globaleconomy #innovation #economy #mumbai #india #UAE #philippines #kenya #tanzania #srilanka #singapore #malaysia #indonesia HR for HR Community The HR Team HR Works HR magazine The HR Digest The HR World SHRM SHRM Foundation

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Attention #HR professionals! Our latest blog article explores our partnership with 9HEAVEN HR Connect India, a leading HR community platform. 🔗 https://lnkd.in/dwyrGKar Learn how RUNTIME HRMS is joining forces with 9HEAVEN to enhance networking opportunities, share insights, and foster collaboration within the HR community. Discover the benefits of this partnership for you and your organization. Don't miss out on this game-changing alliance—read the full article now! 🤝💼 Prashant Agarwal Mamta Fasge Chetan Mange Priyanka Gulati SAPANA SAROJ Shweta Wankhade Prerna Singh Rajput #runtimehrms #hrconnect #hrcommunity #humanresources #hrmanager

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Thank you, RUNTIME HRMS, for the gracious introduction. At HR Connect India, we are pleased to collaborate with such an innovative platform. This partnership is poised to significantly enhance networking opportunities, facilitate the sharing of insights, and foster collaboration within the HR community. By leveraging the capabilities of HRMS, HR professionals can streamline their processes, improve efficiency, and make more data-driven decisions. We believe this will greatly benefit HR professionals and organizations by optimizing the use of HRMS technology, ultimately driving the future of human resources management. #HRConnectIndia #RUNTIMEHRMS #HRCommunity #Networking #InsightsSharing #Collaboration #HRProfessionals #HRMS #HRTechnology #HRNetworking #HRInsights #HRManagement #HRTech #HumanResources #HRSoftware #EfficiencyInHR #HRInnovation #HRTransformation #HRSolutions #HRAutomation #HRAnalytics #HRProcessOptimization

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The PoSH Act is a critical piece of legislation, but its effectiveness hinges on employee awareness. This is where PoSH sensitization sessions come in. PoSH sensitization is educational sessions that equip employees with the knowledge and tools to combat sexual harassment in the workplace. We can help you and your #startup identify these gaps. If your organisation is looking to become PoSH compliant: 👉🏻Get in touch with us - https://lnkd.in/d9rZ2nPA 📍 Visit https://www.ungender.in/ or 📍 Write to us at contact@ungender.in #PoSHCompliance #Startups #WorkplaceSafety #FutureofWork #genderdiversity #startups #profitability #inclusion #ungender #DiverseTeams #CreativeSolutions #DiversityMatters #InclusiveCulture #StartupsSuccess #PoshCompanies #DiverseWorkplace #RevenueGrowth #InclusiveLeadership #InnovativeSolutions #CorporateCulture #BusinessGrowth #DiversityAtWork #InclusiveEnvironment #WorkplaceDiversity #IndiaBusiness #HRLeaders #CXOs #DiverseTeamsIndia #DiversityMattersIndia #InclusiveCultureIndia #workplacesexualharassment #CEOs #HRs

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Time to Reboot! Here are 12 branding and marketing leadership mindsets that infuse life to Business/Brands. (Insights from my 12+ years of professional Journey)   I don't care about chasing vanity metrics like social media followers or engagement. I do care about building a loyal community of customers who are excited about my services.   I care less about creating content that goes viral. I do care about creating content that resonates deeply with my target audience to take action.   I don't care about trying to be everything to everyone. I do care about laser-focusing on serving the specific needs of my ideal customers.   I care less about writing for short attention spans. I do care about crafting compelling, in-depth content that educates and inspires my audience.   I don't care about creating "shiny object" by imitating others and claiming it my own stuff. I do care about creating valuable, actionable resources that help my customers’ goals.   I care less about giving away everything for free. I do care about creating premium products and services that people are excited to invest in.   I don't care about "selling the transformation.” I do care about selling the step-by-step process that makes the transformation possible.   I care less about persuading people to buy. I do care about working with customers who knew that I address their pain points.   I don't care about playing it safe. I do care about taking calculated risks to drive innovation and growth.   I care less about following every trend in the market. I do care about staying true to my brand's values and unique voice.   I don't care about competing with others. I do care about collaborating & forming partnerships.   I don't less about playing it safe. I do care about taking calculated risks to drive innovation and growth.   Bonus: I don't care about surrounding myself with "yes-men." I do care about building a diverse team that challenges me and pushes the boundaries.

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People Manager HR Magazine's biggest virtual inclusion conference, "ENGAGE-2024" scheduled for 14 July 2024. ! The goal of this year's topic, "Engage@2024: Cultivate an Inclusive & Thriving Workplace," is to provoke thought-provoking conversations about how India's corporations will evolve going forward to build an inclusive workplace. We will examine the tactics and inventions required to create a strong foundation of inclusiveness in 2024 and beyond. Don’t miss this incredible opportunity to engage with industry leaders and thought influencers. Still, your Seat is not confirmed for People Manager's Inclusion Virtual Conference ENGAGE -2024 Confirm your seat today, There are only 20 Seats left. 08 REASONS, WHY SHOULD YOU MUST PARTICIPATE IN THE CONFERENCE People Managers Engage 2024 doesn’t just inspire; it equips you with the tools and insights to turn inspiration into action. It is more than a conference; it's a movement and a transformative community. Here's why this experience is an absolute must-attend for you and your team: 1. The theme that echoes today's people & culture challenges: "Inspiration to Action." 2. World-class Speakers who will be sharing real world wisdom 3. Innovative formats that make experiential learning happen 4. Sessions Tailored for CHRO's & senior leadership 5. A vast pool of Advanced HR Tech & Innovation 6. Unparalleled and long-term networking opportunity 7. Countless case studies from the front lines 8. A platform for distributed teams to learn and bond Let's transform inspiration into action, shape the future of people, & work together.    Let’s make it happen! See you at People Manager's ENGAGE-2024   MORE reasons to attend one of the best INCLUSION VIRTUAL Conference: 1. Leverage technologies that will shape future workplaces 2. Benchmark the best Employee Engagement HR practices and strategies 3. Learn real and practical solutions that you can apply at your workplace 4. Network with HR peers and business leaders 5. Learn through practical masterclasses & Panel discussions 6. Curate best-in-class case studies, reports, papers, and articles 7. Learn from world record holder speaker   Register Now: https://lnkd.in/gtnWesWZ #hrm #humanresouces #chro #hrprofessionals #engage2024 #India2047 #dei #Human Resources #DiversityandInclusion #Culture #Engagement #Belonging #EmployeeExperience #EmployerBranding #humancapital #OrganizationalEffectiveness #OrganizationalDevelopment #conference #inclusion #HumanCapitalManagement #India2047 #HRConferenc #leadershipdevelopment #talentmanagement #peoplemanager #hr #inclusiveworkplace #EmployeeEngagement #futureofwork #skilldevelopment #mangaluru #HRConclave2 #excellence #leadership #Networking #humanresources #IndustryLeadership

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🌟 Exciting Announcement! 🌟 Are you ready to supercharge your insights and decision-making capabilities? Join us on May 22nd for a groundbreaking discussion with industry experts from Anju Software! In today's data-driven world, relying solely on internal data might just be holding your business back. From market trends to competitor insights, speakers will uncover the untapped value of harnessing external data to gain a comprehensive understanding of your business ecosystem. Don't miss out on this invaluable opportunity to broaden your analytical horizons and propel your business forward! Mark your calendars and RSVP now to secure your spot: https://lnkd.in/e8s-exuY #DataInsights #DecisionMaking #BusinessIntelligence #ExternalData #AnjuSoftware #IndustryExperts #MarketTrends #CompetitorInsights

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Unveiling the Power of Performance Management: A Perspective by Harjeet Khanduja ✨ Tired of the annual review blues? What if performance management could be an empowering journey instead? Join us on an adventure packed insights with Harjeet Khanduja's inspiring perspective from the HROne Masterclass. Get ready to: ❇️ Shatter your expectations with unique analogies you won't forget. ❇️ Discover a whole new perspective on performance, beyond rigid frameworks. ❇️ Learn how to build a thriving workplace culture that empowers employees. ❇️ Master the art of feedback that motivates and uplifts. There's more! Swipe through to uncover actionable takeaways you can use right away to revolutionize performance management in your organization. P.S. Missed the live HROne Masterclass? Catch the highlights on HROne's LinkedIn and Youtube Channel! Swipe through, get inspired, and transform your workplace, your way! #HROneMasterclass #PerformanceManagement #Empowerment #MakeADifference #FutureOfWork

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As a former journalist turned marketer, being inquisitive is my superpower! It's all about asking the right questions, digging deep, and uncovering the stories that resonate with audiences. But being a great marketer takes more than just curiosity — it takes creativity, empathy, and a relentless drive to connect with people on a meaningful level. Creativity fuels my ability to think outside the box, find innovative solutions, and craft compelling narratives that capture attention and inspire action. Every campaign is an opportunity to push the boundaries, challenge conventions, and leave a lasting impression. Empathy is at the heart of my approach to marketing. Understanding my buyer's needs, desires, and pain points allows me to create authentic, relevant experiences that resonate personally. It's about putting myself in their shoes and crafting messages that speak to their hearts and minds. And let's not forget about perseverance — the drive to keep pushing forward, learning, and evolving in an ever-changing landscape. Great marketers embrace challenges as opportunities for growth, continuously honing their skills and staying ahead of the curve. So here's to being inquisitive, creative, empathetic, and relentless in pursuing greatness as a marketer! 💪✨ #MarketingSuperpowers #Curiosity #Creativity #Empathy #Perseverance

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Employee Wellness: A Strategic Imperative Gone are the days when employee wellness was merely a passing trend. Today, it is a strategic necessity for organizations to navigate the complexities of the modern workplace. Recognizing the profound impact of employee well-being on organizational success, businesses are embracing wellness initiatives as a cornerstone of their vision. Your business must embrace employee well-being too! Prioritizing employee wellness isn't just a gesture of goodwill; it's a strategic imperative. Companies that invest in the physical, mental, and emotional health of their workforce reap the rewards of enhanced productivity, engagement, and retention. The coveted titles of great workplaces and employers of choice attract top talent. These programs can vary greatly, from fitness programs and mental health support to flexible work arrangements and professional development opportunities, holistic wellness initiatives empower employees to thrive in both their personal and professional lives. Though financial metrics of success may look far from the wellness issue, and may even look like a drain; your organisation may be suffering invisible costs. Trillions of dollars are lost yearly in low employee performance. Moreover, fostering a culture of wellness isn't just about checking boxes; it's about building a resilient and agile workforce capable of weathering any storm. By championing employee well-being, organizations cultivate a sense of belonging, purpose, and loyalty among their teams, driving performance and innovation to new heights. As we embrace the future of work, let us remember that employee wellness isn't just a trend—it's a strategic necessity that paves the way for a brighter, more sustainable organizational future. At Questa, we believe in this message and wish to support your organization in building workforce wellness. Our HR experts and psychologists have made it their mission. Contact us for programs or simply follow us for advice on how to achieve this.  #employeewellness #workplacewellbeing #strategicvision #futureofwork #mentalhealthsupport #healthyliving #mindbodysoul 🚀✨

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Why do you need performance reviews? While we wait to tally up the votes from our earlier survey, we'll address one of the areas within the scope of HR that we inquired about. So, why do you need performance reviews? Seemingly, things are going well, the job is getting done, people seem to be happy. That's great, but can you take it a step further? The entire performance evaluation process aims to improve how a team or an organization functions to achieve higher levels of customer satisfaction. A manager should evaluate his/her team members regularly and not just once a year. Why? This way, the team can avert new and unexpected problems with constant work being done to improve competence and efficiency. An organization’s management can/should conduct frequent employee training and skill development sessions based on the development areas recognized after a performance evaluation session. Does this all sound like a bit much? Do you not have the bandwidth to start? Let's talk it all through and see where to begin. MOZN Solutions has you covered - https://lnkd.in/eN9GTPaN #hr #oandp #moznsolutions #performancereviews

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