Sherry Bonelli

Best Practices for Building a Winning Website

Your website is often the first impression a person has of your business. Is your website a good representation of your company – or does it miss the mark?
In this webinar presented by digital marketing expert Sherry Bonelli, you’ll learn what to consider and implement as you build or update your website.
You’ll learn:
 Overview of popular web development platforms
 What design elements you should have on your website – and… Show more

Best Practices for Building a Winning Website

Your website is often the first impression a person has of your business. Is your website a good representation of your company – or does it miss the mark?
In this webinar presented by digital marketing expert Sherry Bonelli, you’ll learn what to consider and implement as you build or update your website.
You’ll learn:
 Overview of popular web development platforms
 What design elements you should have on your website – and which ones to avoid at all cost
 Why site speed is important
 Basic Search Engine Optimization (SEO) strategies
 How to measure your site’s performance
 How to write engaging content
 How to increase visitors and engagement
 Improve the likelihood of your pages showing up in Google search results
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Super Search Results: Leaping to the Top of Local Rankings With Google My Business

Education Session: "Super Search Results: Leaping to the Top of Local Rankings with Google My Business" featuring Sherry Bonelli

If your business isn't getting found when people search on Google, you're losing clients - and money. One of the best ways to get to the top on Google search results is by claiming - and optimizing - your "Google My Business" profile. In this session you'll learn some… Show more

Super Search Results: Leaping to the Top of Local Rankings With Google My Business

Education Session: "Super Search Results: Leaping to the Top of Local Rankings with Google My Business" featuring Sherry Bonelli

If your business isn't getting found when people search on Google, you're losing clients - and money. One of the best ways to get to the top on Google search results is by claiming - and optimizing - your "Google My Business" profile. In this session you'll learn some basics of local SEO (search engine optimization) how to create a "Google My Business" profile and how to optimize your profile to boost your rankings and get more clients. Show less

Building Organic Traffic & Boosting Authority With Guest Podcasting and Blogging: A Fireside Chat with Sherry Bonelli

Watch my presentation here: https://player.vimeo.com/external/328299005.hd.mp4?s=9f0446669555f0b6694272b60d406c8dadc2d26b&profile_id=175

Rise in the Ranks: Optimize Your Local Listing for Voice Search

Voice search is everywhere! Smartphones have voice search capabilities built in and most people prefer to search by voice vs. typing on those tiny screens. And smart speaker sales are skyrocketing! In 2017 smart speaker sales grew by 103% -- and they were the fastest growing consumer technology device of the year. By 2020, 50% of all searches are going to be voice searches.

That’s why smart digital marketers and… Show more

Rise in the Ranks: Optimize Your Local Listing for Voice Search

Voice search is everywhere! Smartphones have voice search capabilities built in and most people prefer to search by voice vs. typing on those tiny screens. And smart speaker sales are skyrocketing! In 2017 smart speaker sales grew by 103% -- and they were the fastest growing consumer technology device of the year. By 2020, 50% of all searches are going to be voice searches.

That’s why smart digital marketers and local businesses must optimize their online presence for people who use voice search to look for local companies:

• 46% of voice search users look for a local business daily
• 27% visit the website of a local business after conducting a voice search
• 76% of smart home speaker users conduct local searches at least once a week — with 53% performing daily searches

During this DM Office Hour session, you will learn strategies you can use to prepare your company for the world of local voice search optimization:

• Introduction to Voice Search
• Types of Voice Search Devices and Voice Search Queries
• The Importance of Claiming and Optimizing Google My Business & Online Directories
• Why Online Reviews Are Crucial to Voice Search and Conversions
• Site Speed and Its Impact
• How Content Can Help with Voice Search
• Local Structured Data/Schema
• And More!

If you want to get ahead of your local competitors, learn these need-to-know local voice search strategies.
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How To Optimize for Voice Search

According to Gary Vaynerchuk, “There’s nothing that’s going to disrupt marketing to the level that voice will since social media came in 2009.” That’s big stuff! Voice search is everywhere. Smart speaker sales grew last year by 103%, and they were the fastest growing consumer technology device in 2017. Smart phones have voice search capabilities built in and most people prefer to search by voice vs. typing on tiny screens. By 2020, 50% of all searches are… Show more

How To Optimize for Voice Search

According to Gary Vaynerchuk, “There’s nothing that’s going to disrupt marketing to the level that voice will since social media came in 2009.” That’s big stuff! Voice search is everywhere. Smart speaker sales grew last year by 103%, and they were the fastest growing consumer technology device in 2017. Smart phones have voice search capabilities built in and most people prefer to search by voice vs. typing on tiny screens. By 2020, 50% of all searches are going to be voice searches. These numbers are staggering! Smart digital marketers must start preparing their business and website content now for voice search.

In this webinar you will learn strategies you can use to write content and prepare your company for the world of voice optimization:

• Introduction to Voice Search
• Types of Voice Search Devices
• Voice Search Queries
• SEO Tips for Voice Search Answers
• Featured Snippets: How to Get To Position 0
• Introduction to Structured Data/Schema

If you want to get ahead of your competitors, learn theses need-to-know voice search strategies.
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Video Marketing Made Easy
Video marketing is a digital marketing necessity. People love to watch videos and videos can help you sell more products or services. A study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.
Videos also influence consumers’ purchases. Almost half (46 percent) of viewers say they’ve made a purchase as a result of watching a video on social media.
However, the thought of making videos can be… Show more

Video Marketing Made Easy
Video marketing is a digital marketing necessity. People love to watch videos and videos can help you sell more products or services. A study done by Cisco last year predicted that by 2020, video will account for over 80 percent of all consumer internet traffic.
Videos also influence consumers’ purchases. Almost half (46 percent) of viewers say they’ve made a purchase as a result of watching a video on social media.
However, the thought of making videos can be overwhelming. But don’t worry. ANYONE can create videos. You don’t need expensive video equipment or a fancy studio. Today you can create amazing videos with just your smartphone, a few helpful gadgets and some editing tools.

In this webinar, we will discuss the importance of video marketing to your business and we’ll cover:

• The types of videos you can create
• The easy-to-use video platforms (like Belive.tv, Facebook Live and YouTube Live) you can use to engage your future customers
• Software tools that can make your video production easy
• Affordable gadgets that allow you to record and create videos like a pro

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Guest Blogging & Being a Podcast Guest

Search Marketing Scoop Podcast Guest

Optimize Your Google My Business Listing to Beat Your Competition (and Other Local Search Strategies)

Claiming your Google My Business (GMB) Listing is just the first step to making your business' listing stand out! Google has given business owners so much more you can do with your GMB listing: posts, events, business descriptions, hours, payment types, pictures, videos and more.
In this webinar you will learn how to optimize YOUR Google My Business listing so it can help with your… Show more

Optimize Your Google My Business Listing to Beat Your Competition (and Other Local Search Strategies)

Claiming your Google My Business (GMB) Listing is just the first step to making your business' listing stand out! Google has given business owners so much more you can do with your GMB listing: posts, events, business descriptions, hours, payment types, pictures, videos and more.
In this webinar you will learn how to optimize YOUR Google My Business listing so it can help with your rankings AND grab searchers' attention!
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Search Engine Land is one of THE top websites for anyone interested in learning more about Search Engine Optimization (SEO) and digital marketing. Every year they award top industry leaders awards at their Search Engine Land award ceremony at the SMX conference. In 2018, the editorial staff of Search Engine Land wanted to include a new group of awards to further recognize significant contributions by individuals to the industry at large.

As a surprise to the industry luminaries, two… Show more

Search Engine Land is one of THE top websites for anyone interested in learning more about Search Engine Optimization (SEO) and digital marketing. Every year they award top industry leaders awards at their Search Engine Land award ceremony at the SMX conference. In 2018, the editorial staff of Search Engine Land wanted to include a new group of awards to further recognize significant contributions by individuals to the industry at large.

As a surprise to the industry luminaries, two awards were announced to recognize thought leadership pieces on paid search marketing and organic search engine optimization by contributors to Search Engine Land. Sherry Bonelli received the SEO Contributor of the Year Award! Show less

If you want to learn more about how to optimize for voice search, check out my presentation at Digital Marketer's 2018 Traffic & Conversion Summit!

https://player.vimeo.com/external/262429016.hd.mp4?s=38fb87ee3323f5bccb5fed64a3256759879f405f&profile_id=175

High Impact Local SEO Tips for Lawyers and Law Firms