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Skift
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Explore more posts
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Brandon Berkson
My latest article for Hotels Above Par explores travel's hottest trend: 'destination dupes.' And to that tune, these are some of my favorites. Not only will you avoid crowds, but travel trends like 'destination dupes' encourage cost-effective exploration, leading to a broader range of destinations gaining popularity. This diversification can stimulate local economies and promote sustainable tourism by distributing travelers more evenly across different locations.
582 Comments -
Britt Chapman
#ICYMI: All generations are spending more on trips this summer, with trip ✈️costs rising an average of 36% compared to 2023. Notably, however, Gen Z is spending an average of $11,766 on trips, surpassing all other generations for the first time in four years. 📊: Squaremouth Inc #travel #tourism #pr #clientnews #mediarelations #airlines
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Jared Gordon
How is American Express driving new growth using strategic renewal? By focusing on dining. With the Cobalt card, Resy and now Tock, they are leveraging the desire to dine to create new growth. The American Express platinum card was launched the same year I was, 1984. It had a long run as THE premium card in the market. Over the past couple years, has been challenged by Chase Sapphire and Visa Infinite Privilege, amongst others. All of these cards have competing on a shared understanding that the consumer valued one thing: status. Amex has decided to reframe what status means for it's customers. Status means access. In their case, access to dining experiences. By moving into the reservation based dining space, they can use their owned platforms to provide benefits to Amex membership that other card companies can not compete with. The Global Dining Access program is like airline status but for restaurants. Exclusive reservations, priority notifications and special events. With the addition of Tock, they get more exposure to higher end dining experience and tasting menus. What Amex is doing is building value in their card ecosystem that can not be easily replicable. Centurion Lounges were great. Now there are Chase Lounges. Airline points? Everyone has them. Access to Alinea, Blue Hill at Stone Barns at Per Se? A little bit of a tougher ask. https://lnkd.in/gkHHarrt
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Mitra Sorrells
Read Derek Catron's in-depth look at how hoteliers and hospitality tech providers are addressing consumers' desire for early check-in. And thanks to Max Starkov, Plusgrade's Paul Rantilla, Mews' Matthijs Welle and Criterion Hospitality's Halima Aziz for sharing your perspectives.
71 Comment -
Teesta Raha Baker
Exciting news! Sojern introduces new members to its Destinations Advisory Board in New York City 🍎 Hear from Janette Roush, EVP of Marketing & Digital at New York City Tourism + Conventions on our collaboration with them as their digital marketing partner for both international and domestic strategies. Learn more about the industry experts lending their expertise to help drive travel innovation globally. #Sojern #TravelMarketing
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Jane Coloccia Teixeira
The travel and hospitality industry continues to make twists and turns as it evolves, and for the most part, it’s been headed in the right direction since COVID — but is that going to continue? One trading desk is starting to identify signs of a TRAVEL INDUSTRY SLOWDOWN as a few major stocks are beginning to falter. A LUXURY ALTERNATIVE TO BACKPACKING? Yes, that’s what the media are calling river cruising, which is having more than a moment as it continues to attract new audiences. BUSINESS TRAVEL is still on the upswing and hotels which rely on road warriors will be happy to hear this news. INFLUENCER MARKETING is something we simply can’t escape these days, but are you evaluating it correctly? It’s not always about who has the highest number of followers. And as the LUXURY TRAVEL MARKET continues to thrive, we’re seeing a new trend in pricing. Check it all out in our three-minute read below. https://lnkd.in/ggXGy9u8 #luxurytravel #rivercruises #travelindustry #businesstravel #influencermarketing
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Michael Baker
U.S. companies were the most bullish in the survey, with 61 percent of companies planning to increase budgets. Less than half of European companies said the same, however, including 39 percent of companies in Germany, 46 percent of companies in the U.K. and 48 percent of companies in Spain.
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Nicholas Scibetta
Add another industry to the slowdown list. This time it’s the travel industry being impacted by U.S. stagnation. As the FT puts it, “Americans’ urge to splurge on pricey vacations is fading.” How is this affecting communication and marketing teams both in-house and at agencies? Typically, following a situation like this, we see budget cuts, often followed by the streamlining of teams. Interested to know if folks in the travel and leisure industry see this happening? #travel #travelindustry #marketing #communications #economy https://on.ft.com/4bxcaJp
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Rachel Pinzur
Rev your engines, folks! The F1 Miami Grand Prix returns this weekend, and if there's one thing we PR pros know, it's how to seize a golden opportunity. We like to leverage big events like these to: - Expand our clients’ reach to a wider audience - Tap into the excitement and keep brands relevant - Develop creative promotions and activations to coincide with the event - Craft compelling media pitches, such as highlighting places to get your adrenaline fix or suggesting budget-friendly ways to enjoy Miami if you can’t afford Formula 1 tickets - Generate content for social media, e-blasts, websites, and more. It's all about getting creative and utilizing every tool in our PR toolbox. #F1Miami #PRStrategies #PublicRelations #ThinkOpposite
162 Comments -
Rafat Ali
This story has been the buzz of the U.S. tourism sector since it published a week ago, and one big feedback we got was it needed more context around the role of DMO CEOs and the size of the organizations they run. So we added the size of the org, in terms of revenue numbers and staff size, the story is updated now and adds an appreciation of the size of tourism economies in the states and cities in U.S., with revenues they bring in as a proxy to that. Expect Skift to provide the best news coverage of the evolving role of DMO's in the U.S. travel economy.
431 Comment -
Brian Jewell
Is your breakthrough as a travel entrepreneur waiting in a place you haven’t thought to look yet? Contrary to what some naysayers have believed for years, group travel is a dynamic and growing segment of the tourism industry. In fact, there are many people you have probably never heard of succeeding in corners of group travel that you have never thought of. From travel agents selling group packages to niche tour companies taking groups to events, retreats and other special interest destinations, there’s a wide variety of tourism professionals uncovering hidden opportunities in the group travel market. That’s why I was so excited to talk with Tamika C. Carter, a travel entrepreneur who has made her own way in group travel and has helped many other people do the same. Tamika has a knack for uncovering hidden opportunities and loves to help travel businesses find their place to succeed. You can hear the whole conversation on the latest episode of our podcast Gather and Go. When you check out this episode, you’ll hear Tamika’s thoughts on: 🎯 Myths travel agents believe about groups 🎯 The economics of selling group travel 🎯 Identifying non-traditional group travel opportunities 🎯 Finding your ideal niche in the group market Even if you already feel confident about your position in the group travel marketplace, I hope you’ll check out this episode. I think Tamika’s perspective will help you shape the way you think about the travel business and inspire you to keep your eyes open for opportunities that might be hiding in plain sight.
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Jane Coloccia Teixeira
How can you jazz up your publicity efforts this week? Perhaps you can tie your brand into one of these trends — or gain some inspiration for a new product or package at your hotel or travel company. It’s not even officially summer yet, but the SEASON’S OFFICIAL “IT” MEAL has already emerged in New York City — and it’s actually not as new and innovative as you would expect. This is going to be the SUMMER OF HIGHER FEES — we’re talking plenty of new tourist entry fees as well as higher hotel taxes in many cities. Even Greece is looking to tack on hotel fees which they are chalking up to “climate crisis resilience fees” to steel itself against climate disasters like last year’s wildfires. OVER-THE-TOP BURGERS are still creating a lot of media buzz and the price tag on this one is pretty hefty. LEISURE TRAVEL IS WANING, but there is some good news as other travel sectors are rebounding. And finally this is one of the weirdest trends we’ve tracked in a while: THEME PARK NANNIES who are getting paid handsomely to take rich people’s kids to the theme parks! Check it all out in our three-minute read below. https://lnkd.in/gn6tM8_T #summertravel #trends #hotelsandresorts #burgers #businesstravel #foodandbeverage #hotels
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Meg Pier
#Sustainable #Tourism peeps, question for you. According to this report by Stephanie Auslander, the World Travel & Tourism Council projects the industry is on target to offer almost 348MN jobs in 2024. How do you see #AI impacting employment in the sector in 2025 and beyond? I may not be looking in the right places but I am seeing very little discussion of this topic by #sustainabletourim colleagues and it would seem to have significant consequences. People are part of sustainability, right? Contacts in academia, is this being studied? Fergus Maclaren Siobhán Daly Matthew Barker Stuart McDonald Benjamin Rhatigan Frantz Dhers Pablo Ros Mahendar Reddy Gavinolla Bindu Lall Joseph M. Cheer Marco Martins
825 Comments -
Rafat Ali
The travel tech sector is ripe for consolidation. Fascinating chart from Jonathan Weibrecht of AGC Partners on the travel tech companies -- especially hospitality tech -- most of them are now in the $50mn to few hundred million revenue range, large enough but not big enough for IPO (some might be, Cvent and Travelport as previously public cos), most of them ready for PE takeout. Not a lot of strategic buyers beyond Amadeus or Oracle, Sabre in no position to with its existing debt load. My guess is many of these will be rolled up together. Couple of companies I see missing in this list: Cloudbeds, Flyr and maybe Hostaway. Any others?
21526 Comments -
Curt Cashour
America’s hotels are projected to generate record levels of federal, state, and local tax revenue this year while paying employees historic totals of wages, salaries, and other compensation, according to a state-by-state analysis released by the American Hotel & Lodging Association. It finds that in 2024 the hotel industry is projected to: 📈 Generate nearly $83.4 billion in tax revenue 📈 Pay a record $123.4 billion in total wages, salaries, and compensation 📈 Reach $758.6 billion in guest spending 📈 Hire 45,000 new employees �� See where your state ranks here: https://lnkd.in/enR8DRUc
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Jayme Simões
"Is Instagram the New Frontier for Travel PR? Exploring the Evolution from Traditional Media to Social Platforms" Travel PR has undergone a dramatic transformation in recent years. With the decline of traditional media and the rise of digital platforms like Instagram, the landscape of how travel destinations and experiences are promoted has changed significantly. This evolution has brought some new opportunities and some real challenges for travel PR professionals. While the power of social media can help to amplify a destination's appeal, there are also pitfalls to be aware of. Here's a look at how travel PR has changed and some words of caution for navigating this new world. https://lnkd.in/dnMJze3D
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Tom Martin
Life often moves at a frenetic pace. The last thing our readers want or need from us is a story that tells only a piece of a jumbled picture. I’ve long been a proponent of enterprise reporting: deeper stories about why things happen the way they do. During a Quad-City Times/Dispatch-Argus newsroom vision meeting last week, I identified different approaches to reporting that may help us better serve readers: 1. A higher percentage of enterprise stories 2. Swarming high-interest stories with follow ups 3. Providing clarity stories 4. Creating takeaways from dense reporting. Of these four, clarity stories are the least comfortable for many of us in the newsroom. We report each new development in an ongoing issue, so we don’t see the need to retell the larger story from those already-reported parts. There’s a misguided assumption that readers should be up to speed on our previous reporting. That’s where the “clarity” comes in. Sometimes we need to step back with fresh eyes and tell the whole story in a concise or narrative format, with the result being readers who understand what happened and why.
409 Comments -
Cecilia Parola
3 simple yet effective questions to return to the drawing board and craft a more effective, customer-centric loyalty program for hotels, focusing on rewards, recognition, and relevancy. This and more insights on the importance of data management and customer lifetime value from my colleague Christman Korah in our latest blog ⬇
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