About
Experience & Education
Patents
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METHODS AND APPARATUS THAT SUPPORT DELIVERY OF TARGETED ADVERTISING CONTENT VIA A SECONDARY CHANNEL”
Filed US 14/098,511
METHODS AND APPARATUS THAT SUPPORT DELIVERY OF TARGETED ADVERTISING CONTENT VIA A SECONDARY CHANNEL”
Projects
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Data Driven Promotion
- Present
Incubated cross-functional team to combine brand research and set top box viewing data to create target viewership segments, track targeted campaign delivery and measure incremental reach, frequency and conversion.
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Viacom Addressable Advertising Platform (V1)
- Present
Led cross-functional team to structure, implement and monetize addressable advertising capabilities with multiple MVPD partners. The team has enabled the largest addressable advertising footprint in the market, supporting triple digit growth in Viacom's Advanced Marketing Services revenue.
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Viacom Direct to Consumer
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Working for CFO, served as the lead for direct to consumer growth strategy; including market review, minimum viable product definition, build/buy, deal models and post merger integration planning. This project concluded with the acquisition and integration of PlutoTV. Viacom now has one of the largest direct to consumer footprints in the market.
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Ads Everywhere
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Launched “Ads Everywhere” one of the largest digital TV ad networks in the top 5 DMAs (New York, Los Angeles and Dallas)
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Increase Ad Insertable Footprint
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Negotiated agreements with other MVPDs and ad networks to double the TWC insertable footprint on terms that increased revenue per TWC sub.
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Kernel Connect audience measurement platform
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Managed the development and launch of the Kernel Connect cross-platform campaign management platform. Powered by over 150 TBs of anonymous viewing data from set top boxes and hundreds of household attributes, the Kernel Connect platform includes campaign planning applications (e.g. Audience finder), campaign optimization applications (e.g. Local Connect and Schedule Re-allocator) and reporting applications (e.g. KC Dashboard).
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Pricing and Planning Group
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Pricing and Planning Group (130+ FTEs) partners with sales to develop “smarter” schedules for clients that optimize inventory
Sell-out of non-prime inventory increased 26% 2014 vs. 2013
Sales for high profile football programming increased 17% (adjusted for ratings)
Identified possible career paths for over 90% of employees
Honors & Awards
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Emmy Award - Technical
National Academy of Television Arts & Sciences
Development and Commercialization of Cable Interconnects for Local Video Ad Insertion (ADLINK, 2011-2012)
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Emmy Award - Technical
National Academy of Television Arts and Sciences
Pioneering Development of Video on Demand (VOD) Dynamic Advertising Insertion (2012-2013)
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NAMIC Next Generation Leader Award
NAMIC & Multi-Channel News
NAMIC Next Generation Leader Award (2014)
Presented in partnership with Multichannel News, the Next Generation Leaders Awards honor a handful of executives of color age 45 and under.
Organizations
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IRTS Foundation
Board Member
- PresentThe International Radio and Television Society (IRTS) Foundation is a 501(c)(3) charitable organization dedicated to building future media leaders. Founded in 1964, the IRTS Foundation brings together the wisdom and power of today’s leaders to train and educate the next generation of media and communication professionals through its many educational programs and diversity initiatives. IRTS Foundation programs ensure that our business reaches its highest potential in this exciting digital age.
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HBS Start-up Partners
Advisor
- PresentAs part of the StartUp Partners program, alumni advisors provide the following: • Advice on strengthening business plans & strategies for raising capital • Candor that helps focus startup’s strategy & clarifies customer pain points • Insights on product-market fit and scaling business • Curated, topically focused peer group discussions among entrepreneurs • Introductions to ecosystem – customers, partners, VCs
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Nielsen : Local Alliance
Acting Member
-Group of influential industry leaders that represent local broadcasters, local cable ad sales and local activation at ad agencies and advise Nielsen.
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Harlem Link Charter School
Trustee, Treasurer
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