Sharon Cordina

Pricing strategy is critical, especially in this economy. Thank you to Beth Horn for sharing her expertise on this important topic. #strategy #pricing #consumerinsights

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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🌟 Your approach to loyal customers is the true measure of your customer experience strategy. How you nurture and reward these relationships tells about your commitment to excellence and personalized CX. Loyalty isn’t just rewarded; it’s earned through consistent and exceptional experiences, turning satisfied customers into brand advocates! 🌟 #CustomerExperience #CX #CustomerLoyalty #RetailStrategy #BrandAdvocacy

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Qual and quant is like a 1-2 punch...provides a robust business picture in a most effective way.

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Market researchers studying B2B audiences need to rely on access to high quality audiences to power their studies… but quality from different suppliers varies wildly. Here's the number one strategy for ensuring you get high quality #B2B sample, so you can have confidence in your insights. https://lnkd.in/ej8EyVVb

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B2B marketers and sellers are often so mired in internal processes that they lose sight of (what should be) their aim: to deliver value to buyers and customers. Principal Analysts Amy Hawthorne and Rick Bradberry describe a better way to operate on this week’s Forrester podcast before their keynote session on the topic at #ForrB2BSummit North America.

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Are you considering ways to harness the power of #AI in your business? If so, you’re not alone. In this Business Reporter article, Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gz3ZRBcG

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A well-designed #XM program will yield long-term benefits, conserve time and maintenance expenses, improve data quality and insights, and adapt to your business needs as they evolve and expand. For more information on how Ipsos can help you get the most return from your experience management technology, check out this article from @T.J. Vaccarella: https://lnkd.in/ePQdFMkE #Ipsos #CustomerExperience #ExperienceManagement #XM #ROCXI

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Interesting Insights here from FMI- The Food Industry Association: 1) Time and efficiency in the product offering is key 2) Nutritional benefits? "FMI found that 32% of shoppers spend less than 30 minutes preparing meals at home, up from 18% in 2020, and 75% spend less than an hour preparing their meals, an increase from 63% in 2020. The findings align with an earlier report from FMI, which identified that nearly 60% of consumers’ midday meals and 65% of morning meals are prepared in less than five minutes."

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In today's fast-paced and ever changing market research landscape, who couldn't use a few good tips? We've compiled 9 essential strategies to elevate your survey game and achieve impactful results. Check it out and download for free now! #MarketResearch #SurveySuccess #ResearchTips #DataDriven

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Elevate your retail strategy with Customer Journey Mapping (CJM)! As the retail landscape becomes more competitive, understanding every step of the customer's journey is crucial. CJM not only identifies friction points across physical and online channels but also highlights the critical "moments-that-matter" in the shopping process. This approach allows for a deep dive into customer expectations, enabling retailers to deliver a personalized and seamless experience. By continuously managing and adapting to customer feedback, retailers can enhance satisfaction and drive loyalty. Learn more below: https://lnkd.in/dGatNJe9 #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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What's the current #NetPromoterScore® for your brand(s) and your competitors' brands? Always have an up-to-date #NPS® by subscribing to  #Promoters On-Demand - Pollara Strategic Insights' monthly NPS® tracking dashboard. Every month, we'll upload fresh NPS® updates to your dedicated, always-on, and interactive dashboard. Just $11,000 for 12 months of tracking! See our prospectus for more details: https://buff.ly/3QcxkUn. Contact us if you have any questions or want to discuss how to make PromotersOD work for you. #mrx #likelihoodtorecommend #recommend #recommendation #recommendations #tracking #consumerinsights #customerinsights #insights #research #marketresearch #onenumber #onequestion #strategicinsights #CONTACT Craig Worden, CAIP

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Did you know that 75% of Customer Journey Mapping efforts fall short due to common pitfalls? Dive into our latest e-book, '75% Of Customer Journey Mapping Is Simply Bad Research,' where we uncover the top five mistakes most organizations make. At Gold Research, we're committed to elevating the standard of journey mapping to deliver not just data, but real, actionable insights. Explore our e-book to enhance your strategies and ensure your customer journey mapping makes the impactful difference you aim for. https://lnkd.in/d4Bv5pUh #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable.   Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect!   #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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