“Robin worked with Analog Devices on a major website redesign project for which I was the program manager. She originally came on as the business analyst, writing requirements for our redesign, and she soon became intimately familiar with our business. Over time, she became indispensable long after the requirements were complete and development was underway, in triaging our User Acceptance Testing, answering questions on requirements decisions, and even managing the relationship with Sapient's offshore team. She cares about her team, and while simultaneously keeping an eye out for risks and issues that could affect our project, she made sure that her team was happy and productive. Our project wouldn't have been as successful without her participation.”
Managing Director US at fifty-five
New York, New York, United States
Contact Info
2K followers
500+ connections
About
Robin Clayton is a management consultant with 16+ years of experience working with leading brands to digitally transform their businesses. Robin has a unique combination of digital strategy and data-driven delivery experience that enables her to bridge the gap between strategy and practical application, with experience implementing change across global organizations with measurable impacts.
Her experience spans from strategy, business cases and road mapping to solutions focused project delivery and product management through the end to end software development life-cycle across retail, CPG, and the public sector, for waterfall, agile, and hybrid approaches with mixed on and offshore teams.
She currently leads the US consulting practice and is responsible for leading client delivery and driving growth across accounts, building partnerships with Google and BrandTech companies, leading RFPs, managing the US consulting team, and driving a data-driven delivery agenda.
Key skills include identifying, valuing and supporting strategy via requirements and prioritization workshops, business architecture modeling, roadmap development, managing and prioritizing scope, business process re-engineering, conducting gap analyses, stakeholder interviews, navigating detailed requirements and use cases, and training teams on new processes and applications.
Activity
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“Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations —…
“Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations —…
Liked by Robin Clayton
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Don't miss out on #ZetaLive2024! 🌟 Experience groundbreaking marketing insights and hear from 75+ high-profile speakers. Last year was amazing, and…
Don't miss out on #ZetaLive2024! 🌟 Experience groundbreaking marketing insights and hear from 75+ high-profile speakers. Last year was amazing, and…
Liked by Robin Clayton
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With Universal Analytics now buried in the Google Graveyard, staying up-to-date with the latest & greatest of Google Analytics 4 is imperative and…
With Universal Analytics now buried in the Google Graveyard, staying up-to-date with the latest & greatest of Google Analytics 4 is imperative and…
Liked by Robin Clayton
Experience
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fifty-five
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Publicis.Sapient
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Senior Manager, Business & Customer Strategy
Publicis.Sapient
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SapientNitro
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IBM Global Business Services
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Education
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University of Miami - School of Business
Bachelor of Science (BS) Management Science, Operations Research
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Activities and Societies: Soccer, Rugby
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Recommendations received
2 people have recommended Robin
Join now to viewMore activity by Robin
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After three incredibly rewarding years at fifty-five, I found out last week that I was part of layoffs amid a larger organization restructuring…
After three incredibly rewarding years at fifty-five, I found out last week that I was part of layoffs amid a larger organization restructuring…
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This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with @Amazon to…
This is an incredibly big deal for Zeta Global. At A’Maison: The House of Amazon @ Cannes Lions 2024, we announced our partnership with @Amazon to…
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Proud to see the Zeta Economic Index (ZEI) on @CNBC! 🌟 Our GenAI-powered tech analyzes trillions of signals from our Data Cloud to provide a…
Proud to see the Zeta Economic Index (ZEI) on @CNBC! 🌟 Our GenAI-powered tech analyzes trillions of signals from our Data Cloud to provide a…
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Proud that Zeta Global is recognized as a Leader in the Q2 2024 CDP SPARK Matrix by Quadrant Knowledge Solutions! 🌟 Zeta's innovation in tech…
Proud that Zeta Global is recognized as a Leader in the Q2 2024 CDP SPARK Matrix by Quadrant Knowledge Solutions! 🌟 Zeta's innovation in tech…
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With advertising spend notching $1 trillion by 2025, a two way conversation between data and creativity is critical to ensure that marketing budgets…
With advertising spend notching $1 trillion by 2025, a two way conversation between data and creativity is critical to ensure that marketing budgets…
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Thrilled to share that I was recently on the AdExchangerTalks podcast! In the episode, Allison Schiff and I discussed the exciting, evolving (and…
Thrilled to share that I was recently on the AdExchangerTalks podcast! In the episode, Allison Schiff and I discussed the exciting, evolving (and…
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🎤 Great news for Dua Lipa and Coldplay fans! BBC Studios is livestreaming their Glastonbury 2024 headline performances globally on http://BBC.com…
🎤 Great news for Dua Lipa and Coldplay fans! BBC Studios is livestreaming their Glastonbury 2024 headline performances globally on http://BBC.com…
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Happy to finally share that I’ve returned to federal service and joined U.S. Department of Homeland Security’s newly formed AI Corps as one of the…
Happy to finally share that I’ve returned to federal service and joined U.S. Department of Homeland Security’s newly formed AI Corps as one of the…
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"I feel like I’ve opened the door, looked inside, seen that someone has created fire or invented electricity, closed the door and gone back into the…
"I feel like I’ve opened the door, looked inside, seen that someone has created fire or invented electricity, closed the door and gone back into the…
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Exciting little announcement on Zeta Global's GenAI work in partnership with #Amazon 💡 The partnership will revolutionize the ability of retailers…
Exciting little announcement on Zeta Global's GenAI work in partnership with #Amazon 💡 The partnership will revolutionize the ability of retailers…
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Cannes 2024 is a wrap 💥. And it’s been a record year for us. Hundreds of meetings, both sunny ☀ and rainy ☔ panels on the Palais rooftop, one…
Cannes 2024 is a wrap 💥. And it’s been a record year for us. Hundreds of meetings, both sunny ☀ and rainy ☔ panels on the Palais rooftop, one…
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RAG against the machine! "No matter how powerful new AI models become, they will always be better when provided with relevant data. The sooner…
RAG against the machine! "No matter how powerful new AI models become, they will always be better when provided with relevant data. The sooner…
Liked by Robin Clayton
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"You can't outsource creativity. Creativity has to come from everywhere." Michelle Crossan-Matos, looking forward to seeing you again soon!
"You can't outsource creativity. Creativity has to come from everywhere." Michelle Crossan-Matos, looking forward to seeing you again soon!
Liked by Robin Clayton
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‘Anyone could become a refugee tomorrow’. Powerful insights into the International Olympic Committee – IOC Refugee Team and the #forthe100million…
‘Anyone could become a refugee tomorrow’. Powerful insights into the International Olympic Committee – IOC Refugee Team and the #forthe100million…
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