RJ Licata

The long-held framework of interruption marketing - like TV ads or sponsored posts on social media - is being replaced by a newer, more personable form of marketing: reception marketing. The main difference is this: reception marketing is driven by data that illuminates the honest interests, questions, and behaviors of prospects and customers so that brands can provide valuable interactions at the point of need.

Adding value to the customer experience beyond the point of sale through… Show more

The long-held framework of interruption marketing - like TV ads or sponsored posts on social media - is being replaced by a newer, more personable form of marketing: reception marketing. The main difference is this: reception marketing is driven by data that illuminates the honest interests, questions, and behaviors of prospects and customers so that brands can provide valuable interactions at the point of need.

Adding value to the customer experience beyond the point of sale through reception marketing is the best way for telecommunications brands to win market share amidst the changing competitive landscape. Show less

By definition, viral trends are fleeting. But hopping on them at just the right time can yield massive, long-lasting success in marketing a product, brand or service.

Reception Marketing is all about recognizing that consumers are operating on their own unique frequency as they move through the buyer’s journey. Depending on their problems, needs, concerns, pains, etc. that frequency ebbs and flows.

It’s the marketer’s job to identify when their audience is most receptive to certain messages and where they will most likely be at that point in time. Then, we align our marketing messaging to match the frequency signals of the consumer.

The brands falling behind online typically lack the SEO strategy and long-form content needed to effectively compete in Google. They also tend to be some of the largest companies with an abundance of resources. So, what specific issues are causing this? And what can be done to reverse the effects?

It's not just for fathers; it's not just for sons. "Lessons for Joey" is a collection of heartfelt advice on the importance of following one’s dreams and being a person of high character. This book is not only a loving tribute from a dad to his son, it is a thorough and timeless guide that will inspire a person of any age or walk of life to become the absolute best they can be. It serves as a reminder to us all that life is what we make it, and that there are no limits to our potential—except… Show more

It's not just for fathers; it's not just for sons. "Lessons for Joey" is a collection of heartfelt advice on the importance of following one’s dreams and being a person of high character. This book is not only a loving tribute from a dad to his son, it is a thorough and timeless guide that will inspire a person of any age or walk of life to become the absolute best they can be. It serves as a reminder to us all that life is what we make it, and that there are no limits to our potential—except those we place on ourselves. Motivating and moving, "Lessons for Joey" will make you laugh, it will make you cry, and it will help you to realize that there is but one thing in this world more powerful than any other: love. Show less