About
Articles by R.J.
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"I don't want to get shot by a gang member"
"I don't want to get shot by a gang member"
By R.J. Lewis
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President Trump & HHS's American Patients First Plan
President Trump & HHS's American Patients First Plan
By R.J. Lewis
Activity
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A lot of pharmaceutical marketing pros still don't understand that the Food and Drug Administration (FDA) allows and recognizes 3 basic types of ads…
A lot of pharmaceutical marketing pros still don't understand that the Food and Drug Administration (FDA) allows and recognizes 3 basic types of ads…
Liked by R.J. Lewis
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In May I decided to leave Publicis Health Media. I'm so grateful for the 19 years I spent with Publicis, the opportunities I was given to grow my…
In May I decided to leave Publicis Health Media. I'm so grateful for the 19 years I spent with Publicis, the opportunities I was given to grow my…
Liked by R.J. Lewis
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Dozens of Ad Campaigns Targeting Healthcare Pros will be live across Tap Native in July. CG Oncology, Omnipod, Udenyca, Healio, Uplizna, PlatformQ…
Dozens of Ad Campaigns Targeting Healthcare Pros will be live across Tap Native in July. CG Oncology, Omnipod, Udenyca, Healio, Uplizna, PlatformQ…
Liked by R.J. Lewis
Experience & Education
Volunteer Experience
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Past President / Current Member Trenton Rotary (since 2003)
Rotary International
- Present 20 years 7 months
Social Services
Rotary's motto is "Service Above Self" and we pride ourselves on delivering valuable community service in a non-political manner. Rotary has over 34,000 clubs world wide in more than 200 countries and a membership base of over 1.3 million. Consider joining, you'll be glad you did. www.Rotary.org
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Editorial Advisory Board Member
PM360 Magazine
- 11 years 9 months
Education
Consulted with Anna Stashower and PM360 Team on editorial content, strategy, direction, keeping on top of industry trends and supporting the business and events through participation, knowledge sharing, and advocacy. PM360 is a "how to" guide for pharmaceutical product managers and fills a much needed void as companies have cut back on internal training programs. PM360 is an excellent publication.
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Fundraising Event Coordinator
Boys & Girls Clubs of Mercer County
- Present 7 years 5 months
Education
Co-Chair of the "Run of Kids Club" Half Marathon event intended to raise awareness of the BGC Mercer County Club, as well as be a fundraiser for the club, including the initiation of an Entrepreneurial and Financial Literacy program, as well as college access scholarship program. In our first three years, we've raised just under $500,000 for the Club and established several wonderful programs, including the above, that are changing kids lives for the better through education and mentorship.
Publications
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RESULTS: The Future of Pharmaceutical Marketing
Advantage Media
Healthcare is in the midst of massive disruption. This creates opportunities for those willing to change. There will be winners and losers. This book is intended to help pharmaceutical and healthcare marketers thrive in the age of disruption and navigate a changing environment.
Information, data and technological are changing the practice of medicine and delivery of care. Marketers who deliver value with pinpoint accuracy and timing increase both patient and physician trust .…Healthcare is in the midst of massive disruption. This creates opportunities for those willing to change. There will be winners and losers. This book is intended to help pharmaceutical and healthcare marketers thrive in the age of disruption and navigate a changing environment.
Information, data and technological are changing the practice of medicine and delivery of care. Marketers who deliver value with pinpoint accuracy and timing increase both patient and physician trust .
RESULTS outlines the major trends in moving from pill manufacturer to provider of meaningful value and outcomes in order to build real brand loyalty to drive your pharmaceutical and healthcare business into the future under the new regulatory and payer environment.
RESULTS is essential reading for manufacturers, and marketers of pharmaceutical and healthcare companies as well as their agencies, partners, medical publishers, healthcare suppliers and others that support marketers in their efforts to grow market share.
Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan share key insights into, and understanding of, key healthcare trends that will impact the future. The authors interviewed dozen executives of global pharmaceutical manufacturing companies to clarify their thoughts, and the book includes a chapter dedicated to the views expressed in these interviews with marketers on the front line. -
CLICK TO VIEW ➡ RESULTS: The Future Of Pharmaceutical And Healthcare Marketing
Advantage Media
by Scott Weintraub (Author), R.J. Lewis (Author), Joanne McHugh (Author), Roger Zan (Author), Brad Sitler (Author)
Disruption creates Opportunity for those who embrace change, New winners and losers will emerge. This book will help you and your company thrive in the age of disruption.Other authorsSee publication -
Interview with eHealthcare Solutions about Multi-channel Marketing
eHealthcare Solutions
My interview with Craig DeLarge on digital marketing challenges and opportunities within pharmaceutical companies. Craig is a long-time media and digital media veteran who's career has evolved into multi-channel marketing and strategy. His vast experience comes from mastering many roles at several top tier global pharmaceutical companies.
Other authorsSee publication -
Pharma & Data Management: Can DMPs help?
PM360
A look at how a DMP might help your digital marketing efforts.
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Is programmatic buying the future of pharma digital advertising?
PM360
A review of how programmatic and RTB (real time bidding) may evolve in the pharma marketer's media plan. The article examines and reviews the key significant opportunities and challenges.
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Trendsetter Profile
PM360
Brief interview with the editors at PM360, a leading "how to" publication for brand managers in the pharmaceutical industry.
Organizations
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DCIG - Delaware Crossing Investor Group
Member
- PresentDelaware Crossing Investor Group (DCIG) is a network of former and current executives and entrepreneurs spanning N.J. and P.A. We provide counsel and capital to early-stage and other growth-oriented companies. Our members back entrepreneurs and their companies by contributing both domain expertise and investment capital in a wide array of industries. DCIG plays and important role in building the flourishing startup ecosystem in the Greater Philadelphia region.
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Entrepreneur's Organization
Member, NJ Chapter
- PresentEntrepreneur's Organziation (EO) is a dynamic group of entrepreneurial rock stars who share business challenges and learn from each other's experiences. http://eoaccess.eonetwork.org/NewJersey/Pages/default.aspx
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Rotary Club of Trenton
Past President
- PresentRotary International is a decentralized service organization where the power lies and the club level. Rotary is responsible for hundreds of millions of dollars in charitable giving and service, including our biggest initiative called, Polio Plus, which has the goal of eradicating polio from the globe and was recently supported through a $100 Million grant from the Bill & Melinda Gates Foundation. Learn more at www.Rotary.org or visit our club's site at www.TrentonRotary.org
Recommendations received
25 people have recommended R.J.
Join now to viewMore activity by R.J.
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Its tough to AB test short term selling (Search, Display) vs. long term selling (SEO, Organic Social Media) because the costs of long term selling…
Its tough to AB test short term selling (Search, Display) vs. long term selling (SEO, Organic Social Media) because the costs of long term selling…
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Texas hospital is the 1st in USA to use a HOLOGRAM for doctor-patient visits and its pretty darn cool. The hospital has installed "Holobox," a 3D…
Texas hospital is the 1st in USA to use a HOLOGRAM for doctor-patient visits and its pretty darn cool. The hospital has installed "Holobox," a 3D…
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I am thrilled to share that I have fulfilled a dream by starting my own company! Partnering with Kerrie Keegan, we have launched SignifyMD to support…
I am thrilled to share that I have fulfilled a dream by starting my own company! Partnering with Kerrie Keegan, we have launched SignifyMD to support…
Liked by R.J. Lewis
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When 10,160 people across 86 countries joined together as part of #RunforResearch, our dream of uniting doctors, HCPs and everyone who believes in…
When 10,160 people across 86 countries joined together as part of #RunforResearch, our dream of uniting doctors, HCPs and everyone who believes in…
Liked by R.J. Lewis
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