San Diego, California, United States
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Articles by Richard
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Holiday SEO Planning: Learning from Last Year’s Success
Holiday SEO Planning: Learning from Last Year’s Success
By Richard Chavez
Activity
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SEO efforts siloed from Paid? It's an opportunity lost at most companies. Take the first step towards identifying gaps and opportunities. Check out…
SEO efforts siloed from Paid? It's an opportunity lost at most companies. Take the first step towards identifying gaps and opportunities. Check out…
Liked by Richard Chavez
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I am happy, and extremely proud, to announce my new position as Senior Director, Business Research Lead at TIAA. I’m truly excited to be joining…
I am happy, and extremely proud, to announce my new position as Senior Director, Business Research Lead at TIAA. I’m truly excited to be joining…
Liked by Richard Chavez
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I highly recommend seoClarity. It's a great product that's well-supported!
I highly recommend seoClarity. It's a great product that's well-supported!
Liked by Richard Chavez
Experience & Education
Licenses & Certifications
Volunteer Experience
Publications
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6 Benefits of SEO and Paid Search Working Together
seoClarity
It’s a well-known fact that SEO and paid search practitioners often work separately — even though both teams share the same goal of developing keyword strategies, content, and tactics to attract more visitors and sales.
But have you ever wondered what would happen if these teams combined their efforts and broke down their silos? Find our more... -
SEO for AngularJS for Crawling and Indexing
seoClarity
Unlike a traditional, HTML page containing all website content, a SPA will only include the basic page structure. The actual wording, however, appears through a dynamic API call.
For SEO, the above means that a page contains no actual HTML in the source code. As a result, all the elements Google would crawl are not there. -
Measuring SEO ROI - What Metrics Matter
seoClarity
SEO teams develop different strategies to measure the SEO ROI. Yet, many fall under scrutiny from their CFOs and other stakeholders. Oftentimes, this is due to the unclear metrics on which they report.
In this post, I will help you overcome this challenge. I’ll show you a strategy for proving the ROI of SEO many of our customers have already used successfully. -
How to Maintain a Clean Link Profile
seoClarity
For any SEO, high-quality links mean popularity, trust, authority, and higher rankings.
But note that I said, “high-quality.” That’s because backlinks from low-quality sites – untrustworthy or those irrelevant to your industry - can set your SEO efforts back.
The most blatantly spam ones could even get your site out of the index. With little chance of ever getting back, at that.
The thing is, toxic links happen. It’s not always because of something you did, but you will…For any SEO, high-quality links mean popularity, trust, authority, and higher rankings.
But note that I said, “high-quality.” That’s because backlinks from low-quality sites – untrustworthy or those irrelevant to your industry - can set your SEO efforts back.
The most blatantly spam ones could even get your site out of the index. With little chance of ever getting back, at that.
The thing is, toxic links happen. It’s not always because of something you did, but you will get some. -
Google Hawk - What You Need to Know to Minimize Its Impact
seoClarity
The Google Hawk update landed with little fanfare or any announcement last year. In fact, it appeared so suddenly that many SEOs may have missed it at first.
And for the most part, it seemed to primarily focus on fixing some of the most glaring errors of Google's 'Possum' update, bringing a sigh of relief from local brands whose listings it so severely affected. -
PAID AND ORGANIC SEARCH INTEGRATION
seoClarity
Even though both teams’ focus is to develop keyword strategies, content, and tactics to attract more visitors and sales. They both do a pretty good job as both channels drive the majority of website traffic. According to PMDigital and ClickZLive Study, for example, SEO attracts about 30% of visitors while SEM is responsible for another 40%.
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WHY SEARCH MARKETERS MUST EMBRACE JAVASCRIPT NOW
seoClarity
This post serves as an introduction to Javascript for SEO. After reading it, you should have a good idea why you should embrace the programming language into your skill set.
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5 TIPS TO BOOST YOUR HOLIDAY ONLINE VISIBILITY IN 2017
seoClarity
Fact: to many businesses, the holiday season represents the biggest selling time of the year.
And for retailers, it can represent 20% – 30% of their annual sales in the span of about four weeks.
No surprise that a lot of eCommerce companies begin preparations for the holiday season early. Most of the planning starts with their merchandising strategy, then promotional cadence with the optimization of the offers and deals competitively, then their advertising plans, and updating the…Fact: to many businesses, the holiday season represents the biggest selling time of the year.
And for retailers, it can represent 20% – 30% of their annual sales in the span of about four weeks.
No surprise that a lot of eCommerce companies begin preparations for the holiday season early. Most of the planning starts with their merchandising strategy, then promotional cadence with the optimization of the offers and deals competitively, then their advertising plans, and updating the stock, etc. -
Recent Google May Ranking Fluctuations and What to do About it
seoClarity
There has been a lot of talk of Google algorithm updates over the past week. Speculation continues to determine the root cause of these ranking fluctuations. Is this side-effect of Fred? Or is this something different? At a deeper view, seoClarity researched keyword rankings across a variety of verticals and found some interesting insights.
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Quick Analyses Projects for a Successful SEO Program in 2017
seoClarity
As the holidays approach, I’m sure plans for your SEO campaigns for 2017 is last on your mind. However, it’s important to plan now and prioritize activities to make most impact in the shortest time to sustain YOY growth based on your KPIs. Now that we have some good, broad targets, let’s look at some quick activities that can be completed this month to layout priorities and timelines come January.
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OMNI-Channel Commerce SEO Best Practices
seoClarity, Kibo Commerce, MarketLive
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016. -
DuckDuckGo – The Little Engine that Can
Piston Agency
As of June 2015, DDG records at least 10 million daily searches. While this is not nearly at the same level as Google, it is a significant audience.
Organic results are sourced primarily from Yahoo, Yelp and its own crawler—DuckDuckBot. IOS Safari and Mozilla Firefox offer DDG as an available search engine. -
Data-Driven Content Marketing
Content creation should carry the brand throughout the customer journey that 1. aids the customer decision process and 2. integrates the brand in their everyday lives. This can lead to increased conversions, repeat visits and much more.
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Amazon Prime Day and What it Means for Brands
Piston Agency
Amazon will launch its inaugural Prime Day next week. What does this mean for brands? Piston has provided a POV on what brands should to best manage their SEO and SEM campaigns.
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The Urgency of Mobile SEO
Mobile Marketer
The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. Brands need to prepare now. Those that currently have a responsive site or m-dot and the “mobile-friendly” label next to their mobile search listing should be fine, with no further immediate site modifications necessary. Non-compliant sites need to start the process of transitioning to responsive design now.
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Incremental Lift of SEO and SEM Together
Piston Agency
SEO can be a highly profitable marketing channel for brands and agencies and there has been a large surge in traditional agencies developing SEO practices to serve their clients.
Despite the generally high ROI it provides, SEO still doesn’t have the same “brand” recognition as other digital channels (SEM, PLA, Display).
This presentation demonstrates the value of integrating with SEM create incremental lift for both campaigns that creates brand awareness for brands and each stage…SEO can be a highly profitable marketing channel for brands and agencies and there has been a large surge in traditional agencies developing SEO practices to serve their clients.
Despite the generally high ROI it provides, SEO still doesn’t have the same “brand” recognition as other digital channels (SEM, PLA, Display).
This presentation demonstrates the value of integrating with SEM create incremental lift for both campaigns that creates brand awareness for brands and each stage of the customer journey. -
Holiday SEO Planning: Learning from Last Year’s Success
SEO Clarity
This past holiday season proved to be one of the best ever for a lot of retail brands. Having had such strong success, this year’s expectations are even higher. If last year’s SEO holiday performance is any indication of this year, mobile should continue strong growth and holiday promotions will continue to start earlier. To ensure the best SEO performance, brands should create content, optimize and publish now.
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Segmenting the Customer Journey via Search
ClickZ Live
Defining and Refining Customer Journey:??How integration of SEM and SEO Segmentation Can Enhance Your Brand Identity Throughout the Customer Shopping Journey.
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SEO & SEM - The Case for Strategic Integration
NEMOA
This presentation demonstrates the necessity of integrating SEO and SEM and managing each channel in concert through all stages of the customer’s journey. Moreover, through case studies, this presentation will clearly show that either channel cannot successfully perform independent of the other.
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Joy to the SEO World – Customers Were Shopping Over Thanksgiving
PM Digital
PM Digital analyzed YOY natural search traffic, order and revenue growth for all of its retail clients and found that the YOY growth in both desktop and mobile usage grew substantially. Topline Findings Both desktop and mobile enjoyed significant YOY growth.
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How to Prepare for SEO Reporting with Term Not Provided at 100%
PM Digital
I wrote an earlier post on Term Not Provided at 100% that listed some suggestions to measure SEO success sans keywords such as Google Webmaster Tools, query data and SEO / SEM Blended Reporting. It’s important to note that aggregate performance will continue to be available.
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Google Hummingbird (Fast and Furious or Just Humming Along)
Pm Digital
Google’s Hummingbird, which has actually been in place for about a month, is a completely new algorithm and their biggest natural search update since Caffeine in 2010. The core concept of this new algorithm is faster and more precise indexing of web content.
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Scaling SEO Within an Agency
SEO Clarity
Creating a SEO practice in an already 20-year established agency was the biggest challenge of my career. Creating a practice that is competitive, profitable and scalable is the holy-grail. With limited resources this took a lot of planning, trial-and-error, time and patience.
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Term Not Provided at 100% and What It Means for Brands
PM Digital
Since its inception, Term Not Provided has grown substantially; on average, it drives 30-40% of total site traffic and many times higher for conversions and revenue for PM Digital’s clients. On September 23, 2013, Search Engine Land reported Google’s quiet confirmation that they will encrypt (Term Not Provided) all search clicks with the exception of SEM clicks.
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SEO Strategies for Specialty Merchants
MarketLive
Certain retailers (Amazon, Overstock, eBay, Walmart, Target, Walgreens, Home Depot, etc.) are very strong in terms of natural search rankings, creating a barrier to entry for specialty retailers. While this is indeed a challenge, there is an opportunity for specialty retailers to grow, compete and flourish via natural search. While there is a real challenge, most consumers are brand savvy and knowledgeable of the products they desire. With this stated, there is a real opportunity for specialty…
Certain retailers (Amazon, Overstock, eBay, Walmart, Target, Walgreens, Home Depot, etc.) are very strong in terms of natural search rankings, creating a barrier to entry for specialty retailers. While this is indeed a challenge, there is an opportunity for specialty retailers to grow, compete and flourish via natural search. While there is a real challenge, most consumers are brand savvy and knowledgeable of the products they desire. With this stated, there is a real opportunity for specialty retailers to market their brands and grow.
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SEO Best Practices for eCommerce
MarketLive
SEO is a constant changing process. Search engine updates keep the SEO community on its toes, and have caused the industry to reshape itself a lot over the past few years, even months.
While SEO is an evolving industry / practice, certain best practices have held true and will continue to do so for many years.
This presentation provides a summary of long-term value SEO tactics that can be shared / evangelized throughout the organization for long-term growth of SEO for your brand. -
Multiple Category Merchandising and SEO (SMX East)
SMX East
Tips to Avoid Product URL Duplicate Content Last week I had the good fortune to speak on Pagination and SEO at SMX East in New York. The primary focus was tips to avoid product URL duplicate content when merchandising products in multiple categories.
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AJAX SEO Optimization
SMX East
This ppt provides an overview of tactical solutions for AJAX optimization and SEO that I presented at SMX East in 2009. I presented this the same day Google launched Google Web Kit. This is one option, there are others as well.
Honors & Awards
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iMedia Small Agency of the Year
iMedia
Piston has won the iMedia Small Agency of Year for two consecutive years (2014-2015). http://www.imediaconnection.com/content/39576.asp#singleview
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Best Integration of Search into Cross-Channel Campaign
Landy Awards (SMX)
Piston's core SEO work for mophie led to winning Best Integration of Search into Cross-Channel Campaign at the 2015 Inaugural SMX Landy Awards. http://searchengineland.com/meet-a-landy-award-winner-how-piston-won-best-integration-of-search-into-cross-channel-marketing-for-its-mophie-campaign-234272
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seoClarity Certified
SEO Clarity
seoClarity Certification rewards users for their commitment to the seoClarity platform.
Our individualized, hands-on platform training ensures that every user maximizes the
value of the platform in the way that suits their organization best. -
Forrester Wave Report - Best US Search Agencies
Forrester
Forrester's evaluation of search marketing agencies against 72 criteria finds this market more mature than during our 2006 Wave. iProspect leads the study again, this time because of its strategy and corporate leadership. iCrossing takes top honors for both its paid search and SEO current offering. It and 360i round out the Leader category because of their research-based approaches to keyword development and highly automated execution. IMPAQT, Razorfish, and Reprise Media are all Strong…
Forrester's evaluation of search marketing agencies against 72 criteria finds this market more mature than during our 2006 Wave. iProspect leads the study again, this time because of its strategy and corporate leadership. iCrossing takes top honors for both its paid search and SEO current offering. It and 360i round out the Leader category because of their research-based approaches to keyword development and highly automated execution. IMPAQT, Razorfish, and Reprise Media are all Strong Performers — IMPAQT because of its analytics prowess, Razorfish for how well it integrates search with other online media, and Reprise for its open platform and social media competence. Oneupweb lands as a Contender because it lacks the automation needed to scale enterprise marketer programs. However, its work ethic and consulting-based approach scores high with client references.
Test Scores
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ACTFL - Russian
Score: Advanced High
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ACTFL - Ukrainian
Score: Intermediate Mid
Languages
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French
Full professional proficiency
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Russian
Limited working proficiency
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Ukrainian
Elementary proficiency
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English
Native or bilingual proficiency
Organizations
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Delta Sigma Pi
Sr. Vice President
Recommendations received
18 people have recommended Richard
Join now to viewMore activity by Richard
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As we anticipate the next Google core update (it is coming), let's focus on what we can control: the quality of our content and the value we provide…
As we anticipate the next Google core update (it is coming), let's focus on what we can control: the quality of our content and the value we provide…
Liked by Richard Chavez
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Google's caution about exponential content growth triggering site re-evaluation highlights a key SEO strategy. Rapidly expanding your website can…
Google's caution about exponential content growth triggering site re-evaluation highlights a key SEO strategy. Rapidly expanding your website can…
Liked by Richard Chavez
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SEO isn't about a single optimization but a symphony of efforts working together. Just as it's debated which stab ultimately killed Julius Caesar…
SEO isn't about a single optimization but a symphony of efforts working together. Just as it's debated which stab ultimately killed Julius Caesar…
Liked by Richard Chavez
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Considering Google's continued assault on the SERP's, I've heard more and more clients reach out with questions about search strategies for PPC &…
Considering Google's continued assault on the SERP's, I've heard more and more clients reach out with questions about search strategies for PPC &…
Liked by Richard Chavez
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This is the first ISO 42001 certificate issued under accreditation 🥇 What an awesome engagement to be a part of - I'm excited that Monachus…
This is the first ISO 42001 certificate issued under accreditation 🥇 What an awesome engagement to be a part of - I'm excited that Monachus…
Liked by Richard Chavez
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For Friday funsies, here's another clip of #TheHoneyBadgers (the band I'm in) playing #DeepPurple's version of #Hush 🤘 😍 🤘 For anyone in town…
For Friday funsies, here's another clip of #TheHoneyBadgers (the band I'm in) playing #DeepPurple's version of #Hush 🤘 😍 🤘 For anyone in town…
Liked by Richard Chavez
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What is the impact of Google's response to the EU DMA? The Digital Markets Act (DMA) of the European Union mandated that Google create a more fair…
What is the impact of Google's response to the EU DMA? The Digital Markets Act (DMA) of the European Union mandated that Google create a more fair…
Liked by Richard Chavez
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I’m speaking about SEO strategies with SEM data on July 30th #SEO #SEM #seoClarity
I’m speaking about SEO strategies with SEM data on July 30th #SEO #SEM #seoClarity
Shared by Richard Chavez
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