Rhon Bell

I've seen so many Shopify themed posts on LinkedIn recently. "Shopify or bust" posts need a bit more meat on the bones comparing product roadmaps between competing platforms. Oversimplification doesn't serve an audience well. Shopify has its place...as do Mach vendors and evolving monoliths like Adobe Commerce, et al. Imo...agnoticism re: platform evaluation is a prerequisite to making a well considered decision with major consequences for a merchant.

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Number 4 is a lightbulb moment for me Jon Steiert, patience + thoughtful follow-ups. But it's like being on a double blue tick on your what's app message, not knowing if they've actually digested it and is now a good time to send that follow up message 😆 #overthinker #intent #buyerintent #netline #informa #informatech

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Add another retail media network to the mix—Costco has entered the game! As the article headline quote says, "Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload." The retail giant is leveraging its 74.5 million household membership data to roll out targeted advertising both on and off its website. Think that Costco, the third-largest retailer in the U.S., may soon be a major competitor in the highly competitive retail media market? This market is projected to grow to $166 billion by 2025 and account for 20% of all digital media spending this year, as reported by eMarketer. #retailmedia #rmn #retailadvertising

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“First party data must come first.”

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Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.

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If you're in B2B, you shouldn't miss this session on how to drive sustainable growth in 2024. I'll be joining Megan Conahan and Omar Akhtar to discuss the challenges growth teams are facing, why the once-reliable playbook isn't working, and how you can pivot your approach. Expect tons of data and insights. Register below.

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Ad revenue is 👑 - one of if not THE most important metric is RPM or RPS (revenue per mille or revenue per session) And if you sell retail products online and don’t advertise? 🙄🙄🙄 Oh man don’t get me started! You’re missing out on the MOST important data. Fight me 🥊🤣 Seriously - debate me in the comments - I welcome all comers!! RPM/RPS as the new gold standard metric in ecomm! 💰📈 #AdRevenue #EcommerceMetrics #RetailSuccess

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Here's a video showing exactly how the ecomm integration works on Roblox in the metaverse of *Walmart Discovered.* And, although we don't have ecomm integration in our Metaverse Lighting Trendhouse project installation for Dallas Market Center's #Lightovation tradeshow, it could have been [ and still could be ]. See the #MetaverseLightingTrendhouse here -> https://lnkd.in/gk-isMVT #hpmkt #dallasmarket #innovationindigitalmarketing #ecommerce #metaverse #roblox #walmartdiscovered

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Testing is so critical to understand what is resonating with our customers. If you have a customer-first mindset, testing should be rhe cornerstone. Your customers reward you with invaluable engagement data so you can build a better program that resonates. #customerfirst #synchronystrong

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Typical email promoting the latest analyst report: “Download the report and find out why other people think we’re so great.” when it should be: “Download the report and find out how [Analyst Firm X] ranked the top 6 solutions in [our product category].” No-one wants to know why some analyst thinks your product is so wonderful.  What they MIGHT be interested in is an independent, third-party report that gives an unvarnished assessment of products in your category. Don’t use analyst reports as an excuse for self-congratulation. Sell the value, not the plaudits. #contentmarketing

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SMB MARKET SENDS MIXED SIGNALS If you follow Small Business trends like I do, you are always interested in two key reports: The Census Bureau's Business Formation Statistics and the NFIB's SMB Optimism Index. Both are out for May and tell two quite different stories. Here are the key findings from each: SMB OPTIMISM INDEX: ◽ May index came in at 90.5 (up 0.8 from April) and hit a 2024 high. ◽ Despite ticking up each month, May marks the 29th straight month the index remained below the historical average of 98. ◽ 15% of SMB owners plan to hire in the next quarter. ◽ 22% of those surveyed reported inflation is their single most important problem in operating their business. ◽ 6% of owners reported that access to financing was their biggest concern. ◽ The Uncertainty Index rose to 85 - its highest level since November 2020. CENSUS BUREAU BFS REPORT: ◽ May saw slightly less than 424,000 New Business Applications filed. ◽ This represented a 5.4% drop from May 2023 and a 1.5% drop from April. ◽ May was the first month in over 3 years in which all 4 Census Bureau regions saw a YOY decline in applications. ◽ Just 12 states posted YOY application growth in May, with Oregon being the biggest winner - up 14%. ◽ The South, which has typically shown the most growth, logged the greatest YOY decline - with Alabama showing the largest national decline (-18%). ◽ Year-to-date, 2.17 million new business applications have been filed - down 2.3% from the first 5 months of 2023. We typically see a drop in New Business Formations in the months leading up to a Presidential Election as entrepreneurs sit on the sidelines trying to figure out if the election results in a SMB friendly environment. We will continue to watch these trends and share our findings with you, but we would also like to hear what you are hearing and seeing in your individual businesses. Please share in the comments. #smallbusinessformations #SMB #B2SMB #economictrends

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This is worth reading. Bravo Reputation Arm for discovering these ranking factors!

Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/Yg6X50SwAM7 #reddit #redditSEO #redditmarketing

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B2B marketers are focusing more budget and effort on acquisition marketing according to this report ⬇️ Was direct mail left out of the study due to oversight or bias? Want to see some case studies of how we’ve built B2B DM acquisition engines for our clients? Then reach back here. #b2b #directmail #directmailmarketing #gundir

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What does it mean to Midwest Prompt? Listen to Creativity Squared Episode 54 with Cathy McPhillips to find out! Cathy is the Chief Growth Officer at the Marketing AI Institute where she leads efforts to make artificial intelligence accessible to businesses of all sizes. I’m a big fan of the Marketing AI Institute and its robust educational content and events, including its signature MAICON conference, which will take place this September 10-12 in Cleveland, Ohio. I’m honored to speak on stage there alongside other A.I. marketing experts like Cathy, Sandy Carter, and Wil Reynolds. Today, you’ll hear how A.I. is changing the trajectory of the marketing industry and how the Marketing AI Institute helps marketers understand, pilot, and scale artificial intelligence. The conversation includes A.I.’s role in content creation and the ethical and legal considerations surrounding A.I.-generated content. A.I. isn’t going anywhere and Cathy encourages marketers to embrace it, stressing the continued importance of human expertise alongside A.I. tools. We also discuss the delicate balance between A.I. efficiency and human creativity in marketing and reflect on how creativity is evolving in the age of A.I. Get ready for a conversation that demystifies A.I. in marketing and provides practical insights for marketers at all levels, especially when we geek out about A.I. tools and prompts with tips you can use today. Check out our full conversation: https://lnkd.in/griQtFuc #CreativitySquared Paul Roetzer Tracy Lewis Mike Kaput Noah Sharp #MAICON #MAICON24 #GenAI #Marketing #contentmarketing #AIMarketing #GenerativeAI #ArtificialIntelligenceTechnology #DigitalMarketing #DigitalCreativity #PromptTips #ChatGPT #LLMs #ResponsibleAI

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We recently revealed the fundamentals of building advanced audience clusters using unsupervised machine learning. If you’re a marketer who relies on building audiences to run successful marketing campaigns, this was made for you.

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My Ecommerce #GoogleMarketingLive predictions are around GMC Next. I think they will announce: ✅ A timeline for when GMC Next will support supplemental feeds and feed rules ✅ additional ways AI will begin optimizing feed attributes (similar to the current "Title optimizations" they implement at times) ✅ A timeline for transitioning all GMCs to Next within the next 12-18 months. What are some of your predictions? It doesn't really matter of course, but it's fun to ponder. I guess we'll see in a few hours! Also, if you haven't seen Next yet, here was my First Look video I shot last year: https://lnkd.in/g3BjXaNj

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My first Direct Mail Minute video here at Path2Response LLC , a topic I have been speaking about for quite some time. Want to know more about our approach and how it can impact your acquisition marketing efforts? Contact me at rmiller@path2response.com #datadriven #acquisition #DTC #marketing

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