About
Articles by Phil
-
Dear Sales Leaders: Have a Few Thinks with Your Prospects
Dear Sales Leaders: Have a Few Thinks with Your Prospects
By Phil Gomes
Contributions
-
How can you choose between active and passive voice in your writing?
In Star Trek VI, the Klingon prosecutor played a damning recording at Capt. Kirk's trial. Klingon: "Did you speak those words?!" Kirk: "Those words... were spoken... by me." I always thought that this showed how the passive-voice could be used to somewhat distance oneself from accountability. Any way you cut it, though, it comes off as kind of weaselly.
-
You want to create a successful media relations strategy. What are the key components?
Like anything else, nurturing media relationships requires constant attention. The biggest mistake companies make is that they think that they can get away with approaching the media _only_ when they want them to cover an announcement. As Sam Whitmore once observed, this is like only talking to the neighbor when you want to borrow their truck. A lot of companies, especially startups, unnecessarily despond when the media shows little interest in their announcement. There could be a lot of reasons for this but one solution is actually engaging with reporters and their material as part of the day-to-day routine.
-
What are the most effective strategies for distributing your press release to the media?
The biggest question is whether or if a press release is the best -- or even a good -- instrument to use. Of all the tools in the communications toolbox, this is the one most fetishized by executives outside of the communications department. They'll often demand it, sometimes over the counsel of their own communications team. It's an enticing idea, really: Pay a few hundred bucks and your announcement is scraped-and-loaded onto CNBC.Com, Yahoo Finance, and more. Then there are the specious claims about how it boosts SEO. Or the notion that the NYT newsroom is madly scraping press release wires looking for something to cover. Releases have their use cases. I advise business leaders: your comms team might have better ideas.
-
What are the best ways to predict influencer performance using past data?
There are a lot of hard-metric ideas here, which is well-and-good. Necessary. Vital. But there are two soft-metric reasons why I have rejected influencers when they have solicited me or when I've researched them: 1) They don't disclose that they are in a paid relationship -- Unless the influencer offers a big publicity win for a regulator (e.g., a Kardashian), they don't have the legal exposure that the sponsoring brand does. Brand gets fined. Influencer skates. 2) They have posted material that shows they do not believe in my product/service/category -- I know of an influencer who took money from a diet snack food brand. Folks pointed out that he previously railed against artificial sweeteners, which the brand used.
Activity
-
Earlier this year, I had the privilege of stepping into the CEO role at Heyman Associates. After 19 years with the firm, I’ve watched significant and…
Earlier this year, I had the privilege of stepping into the CEO role at Heyman Associates. After 19 years with the firm, I’ve watched significant and…
Liked by Phil Gomes
-
As incoming Vice Chair of the Seattle Music Commission, I’m thrilled to share that a new piece of legislation supporting musicians, crews, venues…
As incoming Vice Chair of the Seattle Music Commission, I’m thrilled to share that a new piece of legislation supporting musicians, crews, venues…
Liked by Phil Gomes
Experience & Education
-
Bloq
View Phil’s full experience
See their title, tenure and more.
or
Volunteer Experience
-
-
-
Director Of Communications
Chicago Blockchain Center
- 2 years 1 month
Science and Technology
Helped guide strategy, outreach, and intellectual property for this public/private partnership between local blockchain technology industry leaders and the Illinois Blockchain Initiative.
-
Co-founder
CREWE: Corporate Representatives for Ethical Wikipedia Engagement
- 6 years 9 months
Education
A group of communicators, academics, PR people, and Wikipedians who want to improve the way that PR and Wikipedia interact, with the ultimate public-interest goal of creating entries that are more accurate.
-
UIC Flourish Conference
University of Illinois at Chicago
- 6 years 1 month
Science and Technology
Started in 2007, Flourish is an annual gathering of, for, and by enthusiasts of open-source software, technology, and culture, taking place at the University of Illinois at Chicago (UIC). The conference is organized by the Computer Science department of UIC's School of Engineering, as well as the University's Linux user group and chapter of the Association of Computing Machinery (ACM).
My duties included:
- Providing guidance for publicity efforts
- Assisting with…Started in 2007, Flourish is an annual gathering of, for, and by enthusiasts of open-source software, technology, and culture, taking place at the University of Illinois at Chicago (UIC). The conference is organized by the Computer Science department of UIC's School of Engineering, as well as the University's Linux user group and chapter of the Association of Computing Machinery (ACM).
My duties included:
- Providing guidance for publicity efforts
- Assisting with organizing the conference program.
- Delivering the end-of-conference roundtable session
- Adult supervision
Publications
-
Blockchain Technology: The Marketing Value of Digital Permanence
American Association of Advertising Agencies
-
It’s a Good Policy to Have Social Media Rules in Writing
The New York Times
See publication"In any given organization, only a handful of employees wake up in the morning and say 'I really, really care about the online reputation of this company, and it is a key aspect in guiding my online behavior and offering guidance to others.' Any good online behavior policy absolutely must appeal to the self-interest of the employee and the online reputations that we all carry around with us from job to job. This is how you start to navigate the myriad issues around what I call the…
"In any given organization, only a handful of employees wake up in the morning and say 'I really, really care about the online reputation of this company, and it is a key aspect in guiding my online behavior and offering guidance to others.' Any good online behavior policy absolutely must appeal to the self-interest of the employee and the online reputations that we all carry around with us from job to job. This is how you start to navigate the myriad issues around what I call the “perso-professional” online identity."
Honors & Awards
-
2016 TicketToCannes Creativity Contest
Edelman
For developing a concept that applied the bitcoin blockchain as a narrative technology supporting supply chain communications. Selected by senior leadership as one of six winners out of more than 80 entries worldwide.
-
Innovator 25 List
Holmes Report
From Holmes Report: "For co-founding the Facebook Group Corporate Representatives for Ethical Wikipedia Engagement to steer the public relations industry towards responsible engagement on Wikipedia that’s actually community-centric. For creating the 'Belt System' — like in martial arts — that puts people through a series of learning modules that covers everything from online conversations, search, basic online citizenship, planning and strategy (with earning a belt being tied to promotions)…
From Holmes Report: "For co-founding the Facebook Group Corporate Representatives for Ethical Wikipedia Engagement to steer the public relations industry towards responsible engagement on Wikipedia that’s actually community-centric. For creating the 'Belt System' — like in martial arts — that puts people through a series of learning modules that covers everything from online conversations, search, basic online citizenship, planning and strategy (with earning a belt being tied to promotions). And for embracing open-source and hacker culture as a critical piece of PR’s future — including allowing information to flow freely, promoting decentralization and making communities more accessible."
-
2013 Culture Award for Collaboration
Edelman
Conferred for digital integration and center-of-excellence work on BlackBerry, in the context of the Z10 launch.
-
Spirit of Edelman ("Eddy") Award
Edelman
For developing two innovative digital training and certification programs, bringing new levels of accountability and data-based rigor to employee learning.
Recommendations received
6 people have recommended Phil
Join now to viewMore activity by Phil
-
I grew up reading and watching Batman, and it was a dream come true to work with the team at Palm (now Candy Digital) to build the DC Comics web3…
I grew up reading and watching Batman, and it was a dream come true to work with the team at Palm (now Candy Digital) to build the DC Comics web3…
Liked by Phil Gomes
-
shooting a new head shot today and hoping to get my hair as amazing as Mychael Owen 💭 . Here goes nothin!
shooting a new head shot today and hoping to get my hair as amazing as Mychael Owen 💭 . Here goes nothin!
Liked by Phil Gomes
-
"Double-click" is supposedly a new corporate buzzword? Seriously? I've been hearing it for as long as I can remember. https://lnkd.in/gVGFvS26
"Double-click" is supposedly a new corporate buzzword? Seriously? I've been hearing it for as long as I can remember. https://lnkd.in/gVGFvS26
Liked by Phil Gomes
-
I've been in over 300 rocket attacks across Iraq & Afghanistan. As bizarre as it may be, it taught me a lot about life. Specifically, it taught me a…
I've been in over 300 rocket attacks across Iraq & Afghanistan. As bizarre as it may be, it taught me a lot about life. Specifically, it taught me a…
Liked by Phil Gomes
-
I’ll always love taking the stairs…so many benefits!
I’ll always love taking the stairs…so many benefits!
Liked by Phil Gomes
-
Really excited to be part of the wireless community (again), and to be bringing forward the new mobile consumer experience!
Really excited to be part of the wireless community (again), and to be bringing forward the new mobile consumer experience!
Liked by Phil Gomes
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Phil Gomes in United States
-
Philip Gomes
-
phil gomes
Manager at The Hour Room - Escape Games
-
Phil Gomes
Tool Design Engineer
-
Phil Gomes
--
17 others named Phil Gomes in United States are on LinkedIn
See others named Phil Gomes