“I worked on Paula’s team at Meta for over two years, and would highly recommend Paula as both an org leader and a manager. As the Product Marketing Director for Facebook app monetization teams, Paula built effective relationships with senior leaders across product/engineering and sales/marketing, advocated for key advertiser needs, and influenced Sales and Product orgs to implement strategic changes which benefit advertisers in driving stronger ad performance and helping advertisers cope with signal loss. Examples include updating our Optimal Placements recommendations from 4 to 6 surfaces, which increased demand for new and emerging surfaces and increased incremental revenue by $1B with no additional engineering cost, and influencing Sales and Product to take on a shared goal for our suite of lead generation products. As a manager, Paula is deeply empathetic, caring, and transparent in her communications. Paula created a collaborative and fun team culture and invested heavily in our team and each of us. Paula also coached me as a people manager and leader, and identified and created leadership opportunities for me over the past two years to grow my skillsets and leadership capabilities. I hope to work with Paula again in the future!”
About
+20 years of B2C and B2B enterprise and small business marketing expertise in Tech…
Activity
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If you love building and operating a business, check out this role!
If you love building and operating a business, check out this role!
Shared by Paula Kaufman
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If you love live shopping, love supporting customers, and love working in a fast-paced, quickly-growing environment, check out this role! The Live…
If you love live shopping, love supporting customers, and love working in a fast-paced, quickly-growing environment, check out this role! The Live…
Liked by Paula Kaufman
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Exciting news! We’ve just released The Data Executive’s Guide to Effective AI, an eBook designed to help data, analytics, and AI leaders successfully…
Exciting news! We’ve just released The Data Executive’s Guide to Effective AI, an eBook designed to help data, analytics, and AI leaders successfully…
Liked by Paula Kaufman
Experience & Education
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eBay
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Volunteer Experience
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Member
Digital Learning Consortium
- 2 years 1 month
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Women & Allies ERG leader
Facebook
- 2 years 1 month
Global co-lead for Facebook Monetization Women & Allies ERG
Recommendations received
4 people have recommended Paula
Join now to viewMore activity by Paula
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💫 At eBay, we’re always looking for ways for our sellers to grow their businesses and in that vein, a few days ago, we made further improvements to…
💫 At eBay, we’re always looking for ways for our sellers to grow their businesses and in that vein, a few days ago, we made further improvements to…
Liked by Paula Kaufman
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June 30, 2024 was my last day as the California Speech-Language Hearing Association President. I didn’t ask to step into CSHA leadership-I was asked.…
June 30, 2024 was my last day as the California Speech-Language Hearing Association President. I didn’t ask to step into CSHA leadership-I was asked.…
Liked by Paula Kaufman
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I was honored to join Elton John in NYC yesterday to kick off “Rocket Man Resale,” which brings Elton’s legendary wardrobe to eBay to benefit the…
I was honored to join Elton John in NYC yesterday to kick off “Rocket Man Resale,” which brings Elton’s legendary wardrobe to eBay to benefit the…
Liked by Paula Kaufman
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We are hiring a Senior Product Manager to work on eBay Live - our fast-growing live shopping solution! If you or someone you know is interested in…
We are hiring a Senior Product Manager to work on eBay Live - our fast-growing live shopping solution! If you or someone you know is interested in…
Liked by Paula Kaufman
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Opportunity alert - great role, company and manager…
Opportunity alert - great role, company and manager…
Shared by Paula Kaufman
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Being in a classroom really is one of my happy places – even if it’s at UCLA Anderson School of Management! 😜 LOL It was an honor and a pleasure to…
Being in a classroom really is one of my happy places – even if it’s at UCLA Anderson School of Management! 😜 LOL It was an honor and a pleasure to…
Liked by Paula Kaufman
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Excited to see all the hard work of an amazing team come to fruition with the launch of eBay Advertising! This new platform is now available to help…
Excited to see all the hard work of an amazing team come to fruition with the launch of eBay Advertising! This new platform is now available to help…
Shared by Paula Kaufman
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So excited to see the teams’ hard work payoff with this past week’s launch of new advertising tools, AI recommendations, and trend-based insights to…
So excited to see the teams’ hard work payoff with this past week’s launch of new advertising tools, AI recommendations, and trend-based insights to…
Liked by Paula Kaufman
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We are excited to share that L'Occitane is growing and expanding, creating new opportunities to join our dynamic team. We are currently seeking…
We are excited to share that L'Occitane is growing and expanding, creating new opportunities to join our dynamic team. We are currently seeking…
Liked by Paula Kaufman
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Expansion of eBay Seller Capital with the launch of Business Cash Advance - this is positive news for sellers!
Expansion of eBay Seller Capital with the launch of Business Cash Advance - this is positive news for sellers!
Shared by Paula Kaufman
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Creating economic opportunity for our communities is at the heart of eBay’s purpose. Today, I'm thrilled to announce the expansion of eBay Seller…
Creating economic opportunity for our communities is at the heart of eBay’s purpose. Today, I'm thrilled to announce the expansion of eBay Seller…
Liked by Paula Kaufman
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