Penny Paul

Montclair, New Jersey, United States Contact Info
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About

A graduate of Yale University and Cardozo School of Law, I have over 15 years of…

Articles by Penny

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Experience & Education

  • Lowenstein Sandler LLP

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Publications

  • Multimedia for Maximum Impact

    Strategies & Voices: Legal Marketing Association

    Raising Law Firms’ Brand Awareness With Videos and Podcasts

    See publication
  • The Murky World Of Legal Rankings Gets Some Clarity In NJ

    Law360

    On May 5, the New Jersey Supreme Court's Committee on Attorney Advertising issued updated regulations for how lawyers may publicize the wide range of honors and accolades that are frequently bestowed on members of the profession, often by organizations of varying degrees of respectability using wildly inconsistent methodologies.

    Lawyers admitted to practice in the Garden State who have been deemed a "Top Lawyer," "Best Lawyer," or a "Super Lawyer," among other superlatives, must now…

    On May 5, the New Jersey Supreme Court's Committee on Attorney Advertising issued updated regulations for how lawyers may publicize the wide range of honors and accolades that are frequently bestowed on members of the profession, often by organizations of varying degrees of respectability using wildly inconsistent methodologies.

    Lawyers admitted to practice in the Garden State who have been deemed a "Top Lawyer," "Best Lawyer," or a "Super Lawyer," among other superlatives, must now follow new rules if they choose to include these rankings on their website or other public-facing communications.

    Other authors
    See publication
  • Marketing Analytics: More Is Not Always Best

    Law.com

    n the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.

    Other authors
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  • Evaluating Return on Women's Initiatives at Law Firms

    Bloomberg Law

    Quantifying the benefits of a program aimed at women only.

    See publication
  • Chambers Referees: Valuable for More than Just Rankings

    NotKnapping Blog

    Reaching out to potential references for Chambers' rankings as a meaningful business development opportunity

    See publication

Organizations

  • Legal Marketing Association

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