About
Articles by Paul
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Entrepreneurship Unscripted: Finding Your Own Path to Success (and Happiness)
Entrepreneurship Unscripted: Finding Your Own Path to Success (and Happiness)
By Paul Roetzer
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40+ Sessions. 60+ Speakers. But, First . . .
40+ Sessions. 60+ Speakers. But, First . . .
By Paul Roetzer
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9 Ways to Become a Marketing Artificial Intelligence Pioneer
9 Ways to Become a Marketing Artificial Intelligence Pioneer
By Paul Roetzer
Activity
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"Intro to AI should be a required class for every college freshman" I'm officially conflicted. Just finished up listening to the 100th episode of…
"Intro to AI should be a required class for every college freshman" I'm officially conflicted. Just finished up listening to the 100th episode of…
Liked by Paul Roetzer
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Sam Altman and Arianna Huffington announced they're building a hyper-personalized AI health coach with real-time recommendations for sleep, food…
Sam Altman and Arianna Huffington announced they're building a hyper-personalized AI health coach with real-time recommendations for sleep, food…
Liked by Paul Roetzer
Publications
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
John Wiley & Sons
Discover What’s Possible When the Art and Science of Marketing Collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlock your potential as a marketer and accelerate success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI…Discover What’s Possible When the Art and Science of Marketing Collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlock your potential as a marketer and accelerate success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.
Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:
* Align marketing talent, technology, and strategy to reach performance goals.
* Drive digital marketing transformation within your organization.
* Recruit, train, and retain a modern marketing team.
* Propel growth through digital-savvy marketing agency partners.
* Adapt more quickly to marketing technology advancements.
* Create connected customer experiences.
* Turn marketing data into intelligence, and intelligence into action.
* Devise integrated marketing strategies that deliver real business results.
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Wiley
The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry.
Organizations
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Junior Achievement of Greater Cleveland
Board Member
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RAG on steroids is right — check out the KILLER new features live in Writer today. Just released 10M words of insta-RAG :) Can't stop, won't stop.…
RAG on steroids is right — check out the KILLER new features live in Writer today. Just released 10M words of insta-RAG :) Can't stop, won't stop.…
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One clear winner so far in the Generative AI Age is the AI consultancy. While some high-profile VC-funded AI startups struggle to find markets and…
One clear winner so far in the Generative AI Age is the AI consultancy. While some high-profile VC-funded AI startups struggle to find markets and…
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I fired my intern today. When I saw firsthand how amazing ChatGPT was a year ago, I added a bookmark to my browser called "Intern." Since then…
I fired my intern today. When I saw firsthand how amazing ChatGPT was a year ago, I added a bookmark to my browser called "Intern." Since then…
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