Nicole Sanchez

Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

4

1 Comment

Join me to learn about how we're scaling our marketing efforts with AI!

8

As 2024 unfolds, the #AdTech industry finds itself at the forefront of a transformative era, driven by visionary companies and groundbreaking technologies. Today, 5 companies are poised to make a significant impact in 2024: Kevel

44

1 Comment

We need a Staples "That Was Easy" button. If you've ever tried to cancel a subscription, it can devolve into a game of "Where's Waldo?". Adobe is now facing the digital music from the U.S. government for making subscriptions that are too hard to cancel. It may also be a warning for other businesses that use a subscription model to reevaluate their business practices. You can't Photoshop this. In Adobe's case, the company seems to have a little bit too "Indiana Jones" by using tactics that force customers down a gauntlet of pitfalls and dead end tunnels. It's all made worse when customers are then put at risk for early termination fees to discourage them from canceling. 'Unlike and Unsubscribe' is harder than you think. But if we're being real here, cancelling online subscriptions you no longer use isn't exactly easy. Managing subscriptions can be a headache, and unfortunately, the problem is consistent across the board regardless of the service. Uncanceling streaming services like Netflix, cloud storage providers like Apple iCloud, and even digital newspaper and music subscriptions can be frustrating, as they often hide the cancellation option deep within their apps and websites. This, combined with the ease of forgetting about free trials that convert to paid subscriptions, can lead to months of unnecessary charges before you even realize it. While this may not be enough to pull out your hair, try finding contact info or even (gulp) a phone number for many of these services. And if you're thinking of using a chatbot, those are effective some of the time. But throw in anything complicated beyond what the color of the sky is, then you'll have to connect to a human. A human...if can get one. Yay when you do until you realize you're about to get a hard sell to stay. The subscription model has been a great source of recurring revenue for business. There's no doubt about that, and it certainly offers a variety of benefits. But, the tactics used by some companies (not just the ones allegedly by Adobe) are pretty blatant. It's no wonder the FTC proposed a 'click-to-cancel" rule', which would require companies to make cancellation as easy as signing up, here are some tips to help you take control now and cancel those unwanted subscriptions quickly. Of course, it's still just a pipe dream at the moment. Like Indiana Jones, you'll have to fend off the barbarians at the gate on your own. That begins with checking your credit card statements for recurring charges and using subscription tracking tools. And if you wind up sticking with services after they offered a discount for staying, keep track of those too because they all end https://lnkd.in/gd9STrFB #subscriptions #adobe #ftc #doj #government #apps #membership

1

Given the rapid decline in local media coverage and the questions about its economics, automated government transparency will become more critical. This is just the start of what can and should be done. Very excited to see how it plays out. Also curious how they solve issues around hallucinations (I assume they have a human in the loop?) and are likely using RAG to fine-tune/reduce risks of errors. #LLMs #AI

6

1 Comment

On the spectrum of Excitement around emerging tech, Responsible AI leader Mia Shah-Dand, perhaps charts as "Cautiously Optimistic." In our Optionality Webinar discussion last week she offers up her perspective on where the opportunity behind AI lies (Hint: We are not there yet). #AI #AIskilling #FutureOfWork

5

1 Comment

Little scheduling hot tip for my fellow indie consultants and friends who might be juggling multiple calendars! When I started consulting on my own, it was mostly NBD, I did everything from my personal gmail account. Then, things picked up and I realized I needed a separate calendar and inbox for my different projects that didn't get swallowed up by spam and newsletters and personal reminders. AND THEN, I took on my work as interim president at Rewire, and things got even more complicated calendar-wise. I used Calendly for a while, but the free version is only good for one calendar and one kind of scheduling link, and here I was managing three calendars and desperate for more options. The idea of creating duplicate appointments across all three calendars made me want to walk into the sea, so I started doing some research. That's when I found Reclaim.ai. And no, this is not a paid post, however if they are looking for influencers I AM AVAILABLE. This tool has changed my calendaring life, and that means a lot coming from a double Gemini/Cap rising. Not only has it helped me sync all three calendars, it also has three different types of meetings you can choose from when you send a scheduling link. The free version for individuals and sole-proprietors like me is so much more functional. And that's your Monday hot tip ;) https://reclaim.ai/

8

Looking for ways to get high-value insights from documents faster? I shared some thoughts with Entrepreneur Media on how AI Assistant for Acrobat can super charge productivity

31

We are almost half way through 2024 and we have battled a unique set of challenges that are reshaping strategies and forcing industry professionals to think outside the box. From the rapid advancements in technology to shifting consumer behaviors and increased regulatory scrutiny, marketers and advertisers continiue their quest to capture and retain audience attention. In a recent edition for Forbes Agency Council, my peers and I dive into some of these issues and effective ways to overcome them. Swipe the carousel and find a link in the comments for the full material. #marketingchallenges #martech

17

2 Comments

The AI Powered Enterprise was one of the highlights from #nytechweek. Some key takeaways from the panel discussion with Asana, Zoom, and Okta are below. Thank you Robin Bunevich, Ethan DeWaal, and Ryan Bradley for sharing your experiences. ⚡⚡⚡ Encouraging to see the amount of experimentation around AI that's happening in companies. While we hear more about the fear and trepidation around AI, these companies are experimenting and creating; building internal apps, mainly generative AI, and integrating AI into their products and services. Very cool. 🤝🤝🤝 Building trust is essential to allaying a company's concerns around security and privacy concerns. The panelists highlighted that transparency in model usage and clarity in how company data is treated helps build trust. 📣📣📣 "It's noisy out there" - cool comment from one of the panelists. There are a lot of companies with AI products/solutions. Important for companies to be clear on their goals/business challenges and have a clear criteria for evaluating options. And it's important for AI companies have a clear value prop; especially in the rapidly evolving AI industry.

30

2 Comments

Jeremy Smith, #CTO of Jellyfish Pictures, says that Jellyfish sees #technology as an enabler rather than a barrier to content creation. #Throwbackthursday For videos, this includes #cloud-based technology like Amazon Prime, Netflix and Paramount Pictures, which are usually considered a means of #content consumption. However, these #platforms are also changing the way content is generated as well. #Visualeffects require a massive amount of #processingpower, giving it many similarities with high-performance computing (#HPC). #CGI rendering and any type of #simulation are closely related to typical HPC tasks like finding vaccines or #forecasting the #weather. The expectation of quality in #mediaentertainment is rising quickly, as are the resources allocated for these tasks. These #trends have created technological challenges in scaling up the compute capability of #VFX tasks. Projects like #rendering use tens of thousands of #cores, which is in the range of classic HPC work. For example, Jellyfish recently did the rendering for a feature #animationfilm that peaked at about 90,000 cores, and that #project wasn’t even in #ultraHD. Be sure to check out this #episode of Data Unchained and more on all your favorite #podcast platforms! YouTube - https://lnkd.in/g5z2vdPr Google Podcasts - https://lnkd.in/giX5CHvn Apple Podcasts - https://apple.co/3yTKqxe Spotify - https://spoti.fi/3s9IVHs Amazon Music - https://amzn.to/3VAyIkZ

15

Highly recommend giving this one a read! Workflow contributor Sean Hughes gives a thoughtful breakdown of why closed GenAI foundation models should be of concern to everyone, and why open systems are the key to a safer, better future. Check it out. 👇

2

Thanks, Seeking Alpha for including the perspective of Domino Data Lab's Kjell Carlsson on proprietary #LLMS, as part of your coverage of Alphabet Inc.'s strategy 🙏 https://lnkd.in/ewyYFnB7 #AI #GenerativeAI #GenAI #ResponsibleAI #datascience #machinelearning #ml #mlops #EnterpriseAI #AIatscale

8

The CEO of LonoLife, Jesse Koltes, discusses the benefits of iDerive's approach to Amazon ad management, which seamlessly integrates finance into its strategies. It was a pleasure to hear what impresses him about Harriet Carson and her team's in-depth, software-backed approach to developing smart ad solutions that meet his profit and growth goals. In a short period, iDerive reconfigured and relaunched LonoLife's ads, resulting in a 10% increase in sales for "Bone Broth," propelling them to the top-3 most clicked products on Amazon in the category—the first time since launching 8+ years ago. 📈 Read more about it in our latest ad management case study on LonoLife: https://lnkd.in/ek4GmF62 #Amazon #AdManagement #SuccessStory #Ecommerce #DigitalMarketing #Growth #Profit #LonoLife

18

90% of an organization’s customer data is trapped in unstructured formats like PDFs and emails. Data Cloud Vector Database is now generally available to help businesses unify and unlock the power of this unstructured data to: 👉 improve prospecting 👉 respond quicker to sales RFPs 👉 personalize sales outreach and customer engagement 👉 efficiently manage customer requests 👉 improve cross-sell and upsell recommendations 👉 proactively resolve issues Learn more:

10

In this edition of "FKBS...And So Can You!", we talk about getting the real story and knowing when you have it. I learned this lesson over years of reporting for The New York Times, and I'm sure many of you in business communications have gone through similar fires to find the real narrative among all the smoke. https://lnkd.in/dydj5Nwm #EditorialIntelligence

6

Needing to drive more revenue 🪙 through your Technology Partners? If so, you hopefully watched 🧑‍💻 the great Driving Revenue through Technology Partners 🔗 webinar last week from Kelly Sarabyn at HubSpot in partnership with Asher Mathew at Partnership Leaders with Robbie Ptaszynski and Deven Ravel as guests. Highly recommend you watch it ✅: https://lnkd.in/g8dic8hD. Here are my takeaways 📝: 1. Platform Business Models 🛠️ • Top SaaS companies leverage platform business models to connect service providers with consumers. Microsoft is a prime example, driving significant revenue through its platform ecosystem. 2. Co-Sell Models 🤝 • Successful partnerships often transition from simple referrals to co-sell models. Co-selling involves mutual efforts to target and close deals together. This is where real revenue generation happens! 3. Executive Alignment 🧑‍💼 • Ensuring buy-in from your C-suite across sales, product, and engineering is crucial. Aligning all stakeholders ensures long-term success and resource allocation. 4. Enablement & Compensation 💰 • Tailor your enablement strategies to align with the partner’s KPIs. Ensure both teams understand how they get paid, fostering motivation and collaboration. 5. Scaling Co-Sell Operations 📈 • Start small, focus on targeted accounts, and build gradually. Mature partnerships can handle thousands of co-sell opportunities, but it’s essential to scale thoughtfully. How can you put the above into practice today with your partners? 1. Create a Mutual Success Plan 📋 • Define clear goals, timelines, and KPIs. Regularly review and adjust to ensure alignment and progress. 2. Invest in Enablement 📚 • Develop robust training programs and resources. Certification programs can ensure partners are well-equipped to deliver complex solutions. 3. Leverage Data 📊 • Use data-driven insights to refine strategies and demonstrate the value of partnerships to your executives. #SaaS #Partnerships #CoSell #RevenueGrowth #TechPartnerships #PlatformEcosystem #Enablement #ExecutiveAlignment #SalesStrategy

19

3 Comments