Neil M. Brown

Greater Chicago Area Contact Info
6K followers 500+ connections

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About

Digital and traditional marketing communications professional. Successful agency manager…

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Experience & Education

  • Modern Marketing Partners

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Licenses & Certifications

Volunteer Experience

Publications

  • Breakthrough Branding: Brand Naming Tips & Trade Secrets

    IDeas BIG

    ISBN 978-0984931927
    Breakthrough Branding is a complete resource for brand name development including product and business naming, tagline development, trademarks, and domain names. In addition, the book includes several detailed case studies and naming resources. Author Neil M. Brown is Chief Branding Officer for IDeas BIG (brand identity group), a branding boutique that specializes in brand strategy, brand name development, and all aspects of visual branding.

    See publication
  • Tools of the Trade: Modern Marketing for Construction Brands

    Construction Marketing Association

    ISBN: 978-0-9849319-0-3
    The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement…

    ISBN: 978-0-9849319-0-3
    The 214-page comprehensive guide covers all aspects of marketing building products, equipment and construction services to construction and related targets. Units include Strategic Marketing, Tactical Marketing, Specialized Marketing, Practical Marketing, and Marketing Resources. All functional marketing types including traditional and digital media are described with practical tips. Content on channel marketing, A/E/C marketing and retail hardware/home improvement marketing is provided, along with many, specific examples of marketing programs and campaigns in the construction industry. The book also serves as the study guide for the CMA's Certified Construction Marketing Professional (CCMP) program.

    See publication

Languages

  • English

    Native or bilingual proficiency

  • Spanglish :)

    Elementary proficiency

Organizations

  • Controllers Council, Chief Executives Council, Operations Council, IT Executives Council, American Marketing Association, Construction Marketing Association

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