Nadia Duwaik

PRSA Los Angeles brought together our region's top voices in media to discuss L.A.'s rapidly changing media landscape. Here are a few of my key takeaways from the great panel discussion: 🗞 Have a strategic media relations plan; make sure the stations and publications on your outreach list are a good fit for the news or story you are pitching. When trying to decide where to pitch, think about who the news story will resonate with. Ask yourself if that media outlet reaches that audience, then make sure the angle of your pitch demonstrates value and has real substance. 🎯 Don't blast your press release to everyone on your contact list. It will do more damage than help you achieve your goal of coverage. A generic pitch turns a lot of broadcast assignment managers, reporters and editors off. Take the time to personalize your media outreach and be sincere. Don't waste people's time with news that they can't or won't cover. ✏ Do your homework on the person you are pitching. Don't just know what beat they cover, read their stories! Get to know the style of their segments, writing and reporting. Understand the topics and sub-topics that matter to them and their readers. Also, be aware of story timing in the news cycle. 👨‍💻 AI will never replace human storytellers, but it will drive efficiency in newsrooms. Ethics in journalism and public relations will prevail; we need to be hyper-vigilant to ensure AI doesn't contribute to misinformation. Humans will always be the chief curators of authentic storytelling. Also, if you're letting AI write your press release and pitches -- just don't. Reporters are smarter than that and can tell. 🌎 Diversity matters, a lot. California has one of the most diverse populations in the world. People need to be able to see themselves in the news and stories we create and share. Think about representation. How can you make it easier for reporters to lift up unheard voices and bring forward new perspectives. Think about language-specific versions of your news, and having imagery and b-roll that caters to different audiences. Thank you to Armando Barragan at ABC7 Los Angeles; Hector Becerra at LA Times; Cora Jackson-Fossett at Los Angeles Sentinel and LA Watts Times Newspapers; Lori Streifler at City News Service; and Susan Hirasuna at FOX 11 Los Angeles. Also, shout out to the City of Beverly Hills communications team for hosting this event at your beautiful City Hall!

15

1 Comment

It's been interesting to see the evolution of Pinterest over the years. From my early agency days working on CPG brands, we curated boards on Pinterest for our clients and had quite a large and active following. But over the years, brands and users seemed to lean into the immediate engagement and results from platforms like Instagram and Facebook. However, it feels like it's a Rennaissance moment for Pinterest as users are interested in seeing feeds curated to their specific interests and likes, rather than the play-to-play platforms that serve up posts from brands/creators that users don't even follow. And as consumers are looking for a break from endless notifications and mentions, the curation experience that Pinterest provides could actually help to drive more affinity and loyalty. It's also interesting to think about what may change with the threat of a TikTok ban, as the platform is used by over 74% of Gen Z as a search engine, with 51% preferring it to Google. Pinterest could offer an easier substitute to fulfill the exploration, inspiration, and entertainment that TikTok currently provides. I'm curious to hear how my fellow marketers have been using Pinterest Marketing and Pinterest Ads, any success stories are welcome! #DigitalMarketing #SocialMediaMarketing #GenZ https://lnkd.in/ggAGQydE

8

2 Comments

Thrilled to have represented Vintage Faire Mall in a live segment on Good Day Sacramento in my prior role as a Senior Manager of Marketing. Now, as a brand strategist, I have the opportunity to discuss the powerful synergy between marketing and live TV with my clients.🚀 In today's fast-paced digital world, where personalized connections are key, leveraging live TV presents an incredible opportunity to engage with your target audience both dynamically and authentically. 💼 Live television amplifies brand visibility, fosters trust, and drives meaningful interactions with viewers through a more personal connection. In this case, with the host and I as their guide, I was able to provide an experience we were offering for a holiday activation. 📈 Here are a few key takeaways: 1️⃣ Real-Time Engagement: Live TV allows for instant interaction with the audience, fostering genuine connections and feedback. 2️⃣ Authenticity: Nothing beats the authenticity of live content. It humanizes brands, making them more relatable and trustworthy. 3️⃣ Targeted Reach: By strategically aligning marketing messages with live programming, we can reach our target audience at the right time and in the right context. 4️⃣ Memorable Impact: Live TV leaves a lasting impression. It's an opportunity to tell compelling stories and leave your audience wanting more. Not to mention, provide shareable content to the platforms that you control. 5️⃣ Call To Action: Provide an actionable next step for your potential customer. For instance, "Make Your Reservation" and pre-plan your visit. Let's continue to push boundaries and redefine the future of marketing together! 💪 #Marketing #LiveTV #Innovation #brandstrategist #adagency

9

🛑 Stop roaming the internet streets looking for inspiration. Instead, hand off your digital content creation to our creative experts and finally get the well-rested night's sleep you deserve! Stop stressing and start dreaming again! Let’s chat about your content needs. #CrushCreative #BayArea #SmallBusiness #DigitalMarketing #ContentCreation #Wellness

4

Looking for your next role in advertising or marketing? Let’s connect!  If you’re in advertising or marketing and on the hunt for your next role, I’m here to support you. Whether you’re looking to polish your resume, prep for an interview, or strategize your job search, I can help. You can book an hour with me to discuss any topic you'd like, and from there, I’ll get you on track to find your next gig. Your dream job is within reach—let’s make it happen together! #Advertising #Marketing #CareerSupport #JobSearch #CareerGrowth #advertisingjobs #marketingjobs

14

1 Comment

I'm all for TikTok bros convincing other bros to start a skincare routine at an early age. And Jake Paul seems like the perfect influencer to rally that demographic around such a regimen. As for his skincare brand's new name: I appreciate the boldness of a single-letter name. And "W" is the only multi-syllable letter in the alphabet, so it does feel a bit more like a word/brand when its pronounced (unless you count elemeno - ha!). But "W" doesn't evoke the intended meaning of "winning" for me. What's more, usually "W" is the letter we use to refer to women's facilities (and "M" for men's) which may cause confusion for its target audience. Finally, the letter "W" could be confused with a Walmart house brand, since the retailer will be the first to sell the products. But hey, if the Problem Child can get more bros taking care of their skin, then I salute him and his brand. https://lnkd.in/g4wur_fk

24

12 Comments

I have a free opportunity for DTC brands and agencies. Free exposure for anyone interested. I'm restarting my email newsletter with about 1500 people and would love to feature some of the best brands and marketers. One brand/marketer a week will be featured breaking down 1-4 of their winning creatives. I will probably also make short-form content around the creative once I revamp my TikTok (about 3k followers from 2 years ago). What I need from you is: -Comment so I know you're in -1-4 creatives from you or a client (if you're a marketer I will message you to make sure you have the client's consent) -Some type of proof that these are top performers What you'll get: -Guaranteed exposure to my email list -Potential partnerships for brands and agencies -Potential content from me on Linkedin and TikTok (maybe IG) So comment to let me know that you're interested!

22

22 Comments

CALIFORNIA

2

I had a great chat over coffee with a fellow creative today about brand vs. performance marketing. A trend we’re both seeing: Companies aren’t seeing immediate, attributable ROI on brand marketing, so they’re slicing it from budgets (along with talented brand marketers, ahem). 🫥 Meanwhile, we’re also seeing data that performance marketing alone isn’t cutting it — you can measure immediate actions, but long term behavior and brand affinity is much harder to account for. 🔮 Add to this the increasing prevalence of no-click content (Amanda Natividad is the expert on this) and brand marketing is more vital than ever. To be clear, we need both! We need all different kinds of marketing. But companies trying to cut out brand will find that they don’t have anything BEHIND performance marketing to support the funnel-free, chaotic customer journeys of 2024. What are you seeing in this debate? (Are you sick of different types of marketing being pitted against one another in the first place?? 🙋🏻‍♀️)

6

3 Comments

As Social Media Professionals, it’s so important to not play the comparison game… You don’t need to compare your post performance to the big brands with the big budgets and resources for days. Just focus on your community and what they want and need from you 🙏

163

24 Comments

Just left the WooKoo TikTok shop sample center and here are my take away for people just getting into TikTok shop: What Not to Say in Live Broadcasts 1. **Avoid Mentioning:** - Amazon or eBay. - Other brand names. Posting Frequency 1. **Frequency:** - Post two videos a day. Live Broadcast Structure and Tips 1. **Product Demonstration:** - Use products you are familiar with and passionate about. - Highlight features, benefits, pricing, and discounts. 2. **Engagement and Interaction:** - Make key points to create a need for the product. - Share ratings and sales figures. - Call out names, ask for comments, and create urgency with flash sales. 3. **Scheduling and Scripting:** - Outline the live session into 30-minute sections. - Script your live to cover main points and unique selling points. 4. **Pre-Live Preparation:** - Post a video before going live. - Use short, viral videos to capture attention. Audience Engagement 1. **Addressing the Audience:** - Personalize interactions by addressing the audience by name. - Describe scenarios where the product can be used. Additional Tips 1. **Popular Products:** - Frequently post about top-selling items that you find in the TikTok shop analytics. Need help with your live broadcasts? Reach out for assistance!

2

1 Comment

I have a lot of hot takes on this 🔥 According to a new report (link in comments) from Sprout Social, Inc., Gen Z doesn't care if the influencers they follow are authentic. They care more about the influencer's follower count, posting frequency, and entertainment value. 🔥 MY HOT TAKES 🔥 🔥 Influencers ARE NOT Personal Brands UNLESS they are being authentic. (That's the "personal" part). Otherwise, they are just TV characters you tune into. 🔥 The influencer model is the TV model. Entertain. Attract viewership. Monetize with commercials. But nobody is buying that person's $500 course or $3,000 service. That's where Personal Branding comes in. (peeps the Alex Hormozi video in the comments that talks about exactly this). 🔥 GenZ is young and likes shiny, fun things. Like the report said, older generations look for authenticity. As we get older we look past the makeup and jokes for more genuine, authentic connection. But I want to hear from you. What do you think about this? Do you care if the people you follow are being authentic? When would you still follow someone even if you knew they weren't being authentic? ___ #authenticity #influencer #socialmedia #Genz

3

4 Comments

As an Influencer agency, we've always focused on creating exciting content for brands. The question remains: what content should brands use on social media, especially on platforms like TikTok? Recent TikTok studies revealed that family and friends influence 42% of product purchases, followed closely by content creators and Influencers at 39%, and brand content at 38%. Locally, finding engaging brand content on TikTok has been a challenge. Exciting news! Tribeez has launched their content division, led by the talented Kalliebree Keynerd. Attached the first pieces of content from our studio. Looking forward to collaborating with more brands soon. DM for details. https://lnkd.in/dBtXEHKJ #InfluencerMarketing #ContentCreation #TikTok #BrandEngagement Kalliebree Keynerd

3

Love to see my SCREENSHOT Media article featuring a chat with content creator and actor Alyssa McKay on growing her brand via Snapchat (as the US TikTok ban looms 😨) getting featured in this week's Inside the Creator Economy by Jim Louderback! 🎉 With Jim's newsletter reaching 28K+ subscribers, it's great to see him nodding along to our take! 🤔 Alyssa shared insightful strategies on how best content creators can adapt to the potential TikTok ban and the shifting social media landscape. Check out the full article below ✨ #CreatorEconomy #Snapchat #TikTokBan

32

10 Comments

Ever wondered how out-of-home advertising is thriving in San Francisco? Check out my latest blog post to see how brands are making waves in the Bay Area with creative campaigns and takeover transit ads. Read it here! #OOH #SanFrancisco #Advertising BART OUTFRONT Media

4

3 Comments

Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

34

7 Comments