Michael King

I explain in-depth how and why to build personas for modern digital marketing.

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a… Show more

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:

Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
Focuses on leveraging existing platforms like social media sites and community for inbound marketing success

Inbound Marketing and SEO is a must-have for marketers in today's online world. Show less

A beginner's guide to building links.

An expert interview with inbound marketing manager, Mike King.

The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to… Show more

The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound. Show less

I present a case with evidence from patents owned by Google, Microsoft, and Yahoo! proving that search engine spiders are actually headless browsers rather than text-based programs.

Use facebook data with search referrers to get keyword-level demographcis

Off-site tactics for defending the SERPs when your client isn't quite on board with the SEO program

5 Principles to Better Outreach Link Building

Eliminating keyword ambiguity with a/b testing

This is a blog post about the pros and cons of different career options published on a leading SEO industry blog.