Meryl Serouya

Here are 8 key findings by Conrad on what the events landscape looks like from Forrester's recent survey on event trends. #B2B #Events

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Tomorrow is #MartechDay, an annual celebration of the thousands of talented people working in martech, at brands, vendors, and across the marketing community. Has the martech landscape grown or declined? Looking forward to learning about current trends. https://lnkd.in/g-F4mnN9 #martech #marketingoperations #ROI #marketinginvestment #marketinginsights #mops #revenueops #growth

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Explore key KPIs for multicultural marketing to enhance your strategy and measure success. Learn how to effectively implement programs that reach diverse segments and track their impact. These insights are essential for CMOs aiming to drive inclusivity and engagement in today’s dynamic market. https://lnkd.in/gpKF8em7 #MulticulturalMarketing #CMO #MarketingStrategy #KPI #DiversityInMarketing #InclusiveMarketing #MarketingMetrics #DiverseSegments

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Join us for a webinar with Michael Waldron Tenovos's CMO and Shuli Ozeri our Chief GenAI Solutions Officer, to discover how to navigate Generative AI’s transformative impact on productivity while ensuring brand and legal compliance within your content supply chain. 📅 Date: July 24th 🕚 Time: 11 AM EST 🔗 Register: https://lnkd.in/dd4Cs9rX Omri Perahia Ori Gubany #GenerativeAI #GenAI #ResponsibleAI

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Adaptability, strategic focus, owned media and content to drive growth, and collaborative brand building - these have been the primary messages this morning at Goldenhour in NYC. It's been truly incredible so far, with so many influential SaaS leaders under one roof. Here are my key takeaways from some of this morning's sessions so far: - Colin Fleming Salesforce shared that people's attention span is just 6 minutes in most content. He advocated for failing fast and trying new things, suggesting a break from the playbook to drive revenue. - Sarah McConnell, Qualified noted that you have to integrate owned media into your gtm teams and process. The first task has to be to educate your internal team so they can tell the stories. - Katie Berg, Klue covered everything they’ve tried, failed, and learned in building The Compete Network and how you can drive revenue from owned media. She highlighted the need to own and create the best resources to own the category. - Andrew Davies, Paddle highlighted the importance of caring more about growing the company than adhering strictly to budget constraints. - Alex Poulos Crossbeam stressed the need to prioritize and focus on those priorities, examining how this impacts the funnel and key performance indicators (KPIs). - Jack Foster WorkRamp suggested involving the entire leadership team in brand building, emphasizing the importance of ABM and using LinkedIn Reach reports to track targets as they progress through the funnel and ensure timely delivery of initiatives. - Ferdinand Roberts Asset Class stressed marketers need to test and learn quickly, get feedback and scale what’s working. - Godard Abel, G2 drove home to make sure your marketing focus is on metrics. Brand building is needed but you always need to drive revenue. Excited for more enriching sessions this afternoon. Especially Obaid Durrani HockeyStack and Todd Clouser AudiencePlus sharing their content framework and walk us through their process for launching a “show” strategy for your content marketing. #GoldenHour #marketing #learning

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Looking for a Gen AI solution for marketing - that actually works AND helps you 👀 ? Then check out 👉 RevSure (enters the room). I'm a super fan of what Deepinder is building at RevSure. I just saw a demo of RevSure's GenAI bot- "Reli". You can ask it questions like, "How many leads did I generate from a campaign?" to complex ones like "What is the next best touch for this lead?" It provides amazing summaries and dashboards in just a few seconds. You should check it out, it's cool. 😎 🤖 Watch Video: https://lnkd.in/eZs2-9Ja

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Unproductive meetings and conversations are not fun, but this video is funny. With Salesloft’s latest launch, say goodbye to wasted time and energy, and hello to FOUR new conversation intelligence capabilities to help revenue teams capitalize on every interaction. >> Conversation Key Moments: understand how competitors, objections, and decision-makers are affecting buyer decisions >> Meeting Prep Workflow: prepare for buyer meetings in a fraction of the time with an AI-generated “cheat sheet” >> Auto Buying Group Capture: automatically capture members of complex buying committees and create a contact record >> AI-assisted Conversation Scorecards: get AI-generated assessments of seller performance from their calls with buyers ^^And get all these great insights served to you right within your daily workflow See more on our new features here: https://lnkd.in/eyKxUdW7

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BrandsJournal.com featured our piece on gratitude 💌 A study by the Harvard Business Review found that customers who had a positive emotional connection to a brand spent twice as much as those who were just satisfied with the product or service. By incorporating gratitude into their marketing strategies, brands can tap into this powerful emotional connection and build lasting relationships with the people around their businesses. Gratitude isn't just polite – it has a significant impact on human behavior and well-being. In the marketing context, it can also boost loyalty, brand advocacy, and business success. KOOS.io can help you harness this powerful emotion.

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Great article from Karine Regev. I like the holistic view of modern PR, the blurring of channels and with marketing. So often it is about, how to demonstrate Thought Leadership and thereby differentiate from the competition.

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The AI Powered Enterprise was one of the highlights from #nytechweek. Some key takeaways from the panel discussion with Asana, Zoom, and Okta are below. Thank you Robin Bunevich, Ethan DeWaal, and Ryan Bradley for sharing your experiences. ⚡⚡⚡ Encouraging to see the amount of experimentation around AI that's happening in companies. While we hear more about the fear and trepidation around AI, these companies are experimenting and creating; building internal apps, mainly generative AI, and integrating AI into their products and services. Very cool. 🤝🤝🤝 Building trust is essential to allaying a company's concerns around security and privacy concerns. The panelists highlighted that transparency in model usage and clarity in how company data is treated helps build trust. 📣📣📣 "It's noisy out there" - cool comment from one of the panelists. There are a lot of companies with AI products/solutions. Important for companies to be clear on their goals/business challenges and have a clear criteria for evaluating options. And it's important for AI companies have a clear value prop; especially in the rapidly evolving AI industry.

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📽 Our latest show launch of The Marchitect on The Compete Network isn’t just cool (but it is that), it also connects directly to our GTM objectives at Klue, here’s how: 👇🏼 ✅ Aligns to two of our marketing objectives 👉 category leadership & increasing executive engagement. 👯 Builds an audience with a key persona 👉 executive engagement became more critical than ever last year (I’m sure you can relate). Building awareness and engagement among CMOs & VP PMMs helps to support many other programs across our mktg, sales and CS teams. 👩‍🎓 Connects to a core pillar of our marketing programs, Education 👉 Providing value through helpful education has been the most successful path to revenue for many years. Extending this to a more senior audience connects directly to a proven approach. 🧠 Big brains build brand affinity 👉 Rowan Noronha, Morgan J Ingram and the guests we’ve pulled together for this season are hands down some of the best minds in the game right now. Our strategy is to work with the best creators in the world of competing, and on that front, these two really bring the heat 🔥🔥🔥 If you want to maintain trust with your exec & board (and therefore your budget 💰 ), it’s critically important that your media development isn’t just for fun; but it connects to outcomes. When we’re looking at show investments, an idea needs to connect to one of the three purposes: a) growing our audience, b) converting that audience, c) educating that audience to develop more successful customers. Excited to get this series off the ground - tune in for our first live episode May 14! 🤩

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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💡The lines between #B2C and #B2B are blurring, demanding a hybrid approach. The potential buyer has subtly told us... 🔍 80% of B2B buyers expect a B2C-like experience, including personalized content and seamless interactions.(Accenture) 🗺️ 📍Think of your marketing strategy as a GPS system. Just as a GPS seamlessly integrates multiple routes to provide the best path, merging B2C and B2B strategies guides your customers smoothly, ensuring they reach their destination efficiently. ❓How are you integrating #B2C strategies into your #B2B marketing efforts? 🔹 Share your experiences and let's explore this convergence together. #B2B #B2C #MarketingStrategy #Personalization

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The marketing team at Aqfer has been hard at work on perhaps our most ambitious thought leadership effort to date. If you're interested in what's coming next with cookie deprecation and how to stay on top of it all, we've got you covered. You can access the paper here: https://lnkd.in/eja5dGnb Key insights from the whitepaper include: - The Impacts of Cookie Deprecation on the Digital Advertising Landscape - How Partitioned Cookies Can Help Businesses Navigate the Cookiepocalypse - How CHIPS Can Integrate into Your Identity Strategy (including diagrams to help make sense of it all) - How to Put CHIPS to work in Paid Media, Owned Media, and for Data Activation - A Good-Better-Best Preparation Strategy Thanks! #cookies #cookiepocalypse

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/dnZprZVE #datadriven #measurement #marketing

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🚀 The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

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What do B2B SaaS marketers, open source software, and bedroom-recording YouTube musicians have in common? More than you might think. I’ve spent several years in all 3 of these worlds, but just recently encountered some uncanny similarities between them. While watching Jack Conte's talk at SXSW, I was struck by how he emphasizes the role of True Fans in building sustainable communities. For anyone who’s worked in open source or developer tools, we know the importance of building community. We talk about it all the time. What’s odd or new, is that almost all of my recent conversations with B2B SaaS marketing leaders are starting to sound the same—regardless of their industry or product. “Having your CEO build a following by posting relevant content on LinkedIn is currently the # 1 way to generate revenue.” - Several B2B CMOs Whether we're musicians, developers, or marketers, we are all community builders. It's evident that our approaches to content and community building are converging more than ever before. We're not just reaching out to potential new customers; we're engaging deeply with those who are already part of our journey. These True Fans of our business, much like those of an artist, aren't just passive observers—they actively engage with and advocate for our products and technologies, shaping the future of our offerings. This is a playbook that every B2B SaaS company is either running today, wants to run, or will eventually decide to run when everyone else is doing it. It's not just about selling a product; it's about cultivating an engaged community that grows with us. Just like the journey of youtube artists who thrive on the support of their dedicated followers and fans. I’m tremendously excited about this shift. It’s so much better when the art of marketing is focused predominately on building human connection and not just shilling fluff. (although spoiler, the best marketers have always done it this way…)

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As consumer expectations heighten and technological advancements accelerate, traditional marketing stacks are proving inadequate. Forrester suggests a shift towards an ecosystem approach in martech is imperative to meet the dynamic demands of modern marketing. This strategy not only integrates various technologies but also adapts seamlessly to future changes, ensuring marketers can efficiently engage with consumers across all touchpoints without being hindered by outdated systems. Learn how this approach can revolutionize your marketing strategy by fostering flexibility, integration, and real-time consumer interaction. Discover the full benefits of adopting a martech ecosystem approach. Learn more: https://buff.ly/4cBJ9gn #marketing #martech #strategy #innovation #cmo

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