Melissa Campanelli

We're only hours away! Register for this SEO panel webinar for #b2b professionals to learn how I and my peers are integrating SEO best practices into our editorial workflows. #seo #journalism #editing #asbpe #endeavorb2b #writing #freelance #industrydive #informa

5

🚨 Won't want to miss this webinar on masting Tik Tok, Reels, & Shorts for higher ed marketing with my friend John Azoni at UNVEILD Learn tactical advice and how to build up video content creation systems so you're not recreating the wheel each time. Sign up up below!

11

The court of #ContentMarketing appeal is nearly in session. As a judge for Content Marketing Institute's Marketing Awards, I can't be bribed, but I can be dazzled by great work. If you've got successful strategies and exciting campaigns to share, enter by May 19, 2024.

7

2 Comments

I've often thought: If we could just bottle Bold Orange founder and CEO Margaret Murphy's energy, commitment, leadership, and know-how, everything would work better! So we did that, in podcast form. Hope you enjoy this episode of By All Means from Twin Cities Business.

132

1 Comment

Monotype's Type Trends 2024 is a free download that seeks to explain popular typographic design rends that might otherwise defy definition. Case in point: Profeshinal - which could just as easily have been called, Why? https://bit.ly/3xM9Xep

1

🥐 A little food for thought from Eleanor Hawkins. 🥐 This story illustrates both the necessity for and tension between comms and marketing. Brand reputation is critical. It takes just one misstep to cause irreparable harm (or at least significant damage) to a brand. The good news is that a healthy partnership between marketing and comms leaders, along with connection to the whole org, can impart strength and creativity within an organization.

7

What advertising should (and should not) learn from Nigel Farage. He plays by a different set of rules. Something we can't all do. A tasty piece from Ben Kay, leaning into our politics theme this month https://lnkd.in/gwneHTKC #politics #advertising #media

2

Summer’s Here! Hoping the only sparks we see in NYC are creative ones. Here’s to: 🌞 Igniting Your Creativity 🌆Tapping New Possibilities! 🌿Unleashing Fresh Marketing Magic 🌟 Transforming Sunshine into Creative Brilliance 🌺 Crafting Unforgettable Campaigns in NYC's Heat 🌞 I see summer as a catalyst for creativity and innovation. It’s about infusing our work with the vibrancy and spontaneity that this season brings. Summer’s state of mind," propels us in the advertising world, to elevate our strategies. Embrace the longer days to fuel our creative processes, Drawing inspiration from the city's vibrant pulse and the natural beauty around us. Heres to creating marketing magic that resonates with the joy and freedom of summer. Here's to a summer filled with innovation, passion, and a touch of that vacation spirit. Let's lead with enthusiasm and make this season our most creative yet. How will you infuse your work with the essence of summer? Share your thoughts and let's inspire each other! #SummerInNYC #CreativeMarketing #Innovation #Leadership #MarketingStrategy #SummerVibes #Inspiration #StoriedWork

10

4 Comments

Earned media coverage helps build a company’s credibility and reputation. However, it’s not as simple as blasting an email to a random list of journalists. But how often does a company write a release, issue it via a wire service, and then call it a day? Without pitching the press release to reporters, companies could miss out on opportunities to get their news and stories featured by media outlets. Join me on Thursday, July 11th, at 3:30 p.m. ET for a special live webinar where I’ll share how you can take a more thoughtful approach to pitching journalists and—most importantly—secure more media coverage. Thank you to Notified for having me - and to Aggregage for producing! #PRTips #PRWebinar #PitchYourPressRelease #pressreleases

45

7 Comments

Anyone asking, "Now what will we do for press clippings?" Last week's news that Burrelles would be closing their press clipping service, after 130 years of service, shocked some industry watchers and has caused concern among some PR professionals. As the primary provider of nationwide press clippings for the past century, articles from newspapers and magazines, many clients and media monitoring services are now turning to Truescope for help. First, I wish my friends at Burrelles the best in their future efforts or retirements. The industry is a small, friendly group of people and I've been around these people and learned great insight from them across my entire life. Second, within Truescope our U.S. operation has been providing press clippings since 1908, This post outlines the importance of traditional media in a comprehensive communications strategy, but also answers how Truescope is providing real press clipping articles to our clients, and many new clients. As the only company now providing nationwide print media monitoring, we are helping many new friends. Let me know if you have questions or need a new solution for traditional, online and social media monitoring. Truescope's platform integrates all media making the tracking and measurement of your campaigns easier. We literally help our clients see their world more clearly. #newsmonitoring #pressclippings #mediamonitoring #publicrelations #prmeasurement #newsarticles

11

Getting in the press isn’t about “spin” or making bad things look good.   It’s about driving your narrative to accelerate sales, increase web traffic, and improve market position.   Consumer research shows positive press influences people to choose brands.   And negative press can drive people away.   Read more answers to frequently asked questions at the link in the comments.   #Website #BrandPosition #Narrative

1

Kindly read this article

1

85% of business leaders agree a well-functioning democracy is essential to U.S. capitalism, but 78% are concerned about the state of democracy in the United States today. That's according to a recent report from the Leadership Now Project, a bipartisan, pro-democracy group of more than 400 business leaders, which warns of growing political instability in the U.S. ahead of the 2024 election and the potential risks to business. Via TriplePundit What are your companies and business leaders doing to help protect our democracy? #leadership #elections Daniella Ballou-Aares Jennifer Stark Alix Lebec Ellen McGirt SHANNON WATTS Adaora Udoji Samantha Katz Lisa Witter McPherson Strategies

37

12 Comments