About
Articles by Matthew
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The Art Of Communication: Lessons From Famous Quotes
The Art Of Communication: Lessons From Famous Quotes
By Matthew Capala
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Exclusivity is What Sells with Carlos Gil
Exclusivity is What Sells with Carlos Gil
By Matthew Capala
Contributions
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What are the best post-launch support practices for mobile games?
One idea is to leverage web3 technologies to tap into a growing community of web3 gamers to grow reach and game monetization opportunities. As an example, consider a marketplace of in-game items that can be stored and traded by the players using blockchain. Some of the biggest gaming studios are entering web3 gaming so the race is on... but it's still very early. What do you think?
Activity
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Check out the new book from a social media expert Neal 🎙 Schaffer #marketing
Check out the new book from a social media expert Neal 🎙 Schaffer #marketing
Shared by Matthew Capala
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I want to quit. Over the past 25 years in agency life I have said this more than I can count. Thinking back it was because I was facing…
I want to quit. Over the past 25 years in agency life I have said this more than I can count. Thinking back it was because I was facing…
Liked by Matthew Capala
Experience & Education
Volunteer Experience
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Startup Mentor
Founder Institute
- Present 5 years 7 months
Science and Technology
I mentor entrepreneurs and startups in the Florida Chapter at the Founder Institute
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Mentor
3 Day Startup
- 2 months
Publications
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Facebook Marketing Like I'm 5: The Ultimate Beginner's Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics
Zeit Media LLC
Make no mistake; this is no ‘Facebook for dummies.’ We wrote ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners. They want results now and don't want to wait months to get profitable on Facebook.
This is a practical book. The end product is an actionable roadmap for a total makeover of your Facebook business strategy, which will take you from zero to a Facebook marketing hero pronto…Make no mistake; this is no ‘Facebook for dummies.’ We wrote ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners. They want results now and don't want to wait months to get profitable on Facebook.
This is a practical book. The end product is an actionable roadmap for a total makeover of your Facebook business strategy, which will take you from zero to a Facebook marketing hero pronto.
‘Facebook Marketing Like I’m 5’ takes you through the strategic process of designing, building and maintaining an optimal Facebook business presence. You will also learn how to attract new customers, by building a magnetic Facebook community around your own unique brand of content. You’ll learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits.
‘Facebook Marketing Like I’m 5’ features dozens of free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) big and small business Facebook strategies.Other authorsSee publication -
Solopreneur Ronin: Break the Chains, Earn Your Freedom, and Engineer a Happy Life Blogging from Anywhere
Zeit Media LLC
Ryan and Matthew have laid out the perfect plan for escape from the 9-to-5 job. They will help you get out of your head and make the mindset shifts necessary for success. Then take the practical steps to put it into action. You can create a dream lifestyle for yourself if you follow their advice.
***** Dona Ammos, Solopreneur Coach, Founder of Solopreneurs LLC, Author of “Simple Marketing Pro”
Whether you've chosen the life of a Solopreneur Ronin willingly – or had this life…Ryan and Matthew have laid out the perfect plan for escape from the 9-to-5 job. They will help you get out of your head and make the mindset shifts necessary for success. Then take the practical steps to put it into action. You can create a dream lifestyle for yourself if you follow their advice.
***** Dona Ammos, Solopreneur Coach, Founder of Solopreneurs LLC, Author of “Simple Marketing Pro”
Whether you've chosen the life of a Solopreneur Ronin willingly – or had this life thrust upon you by external circumstances (e.g. being fired, outsourced, or through early retirement) – this book will help you make your way in the radically different 21st Century career environment. Don't leave your corporate home without it!
***** Stephen Baldwin, Author of “Netslaves: True Tales of Working the Web” (McGraw Hill), Founder of BrooklynParrots.com
Ryan and Matt share actionable, easy to understand tips for living the life of your dreams.
***** Kelli Cooper, Life Coach, Podcaster, Owner of LiveLifeMadetoOrder.com
What do bushido code and solopreneurship have in common?
A rōnin (浪人?) was a samurai with no lord or master.
A solopreneur is an entrepreneur who owns his business and his life.
"Soloprenuer Ronin” is not about making millions on the Internet quickly; it’s about building a sustainable online business through smart blogging and content monetization strategies that will support your life’s goals — whether it’s to travel internationally or spend more time with your family.
This book is for anyone who is stuck in a cube somewhere with dreams of finding a better way of life. It provides a roadmap and resources for finding a way toward becoming a self-sufficient "mercenary" — a Solopreneur Ronin.Other authorsSee publication -
99 SEO Tools for 99 Cents
Zeit Media LLC
***** "SEO Like I'm 5" was completely dog-eared within a couple weeks. I actually spent a lot of time looking up and trying some of the tools and resources you mentioned, that I hadn't heard of. "99 SEO Tools for 99 Cents" is a great companion guide for those who read Matthew's first book, and all the businesses who are smart to act on the strategies he recommended.
Ivana Taylor, Book Editor at SmallBusinessTrends.com, Publisher at DIYMarketer.com
***** Top to bottom, Matt's…***** "SEO Like I'm 5" was completely dog-eared within a couple weeks. I actually spent a lot of time looking up and trying some of the tools and resources you mentioned, that I hadn't heard of. "99 SEO Tools for 99 Cents" is a great companion guide for those who read Matthew's first book, and all the businesses who are smart to act on the strategies he recommended.
Ivana Taylor, Book Editor at SmallBusinessTrends.com, Publisher at DIYMarketer.com
***** Top to bottom, Matt's latest book, "99 SEO Tools for 99 Cents," gives you the baseline knowledge required to get dirty and start experimenting with a wealth of tools and resources he laid out in his first book, "SEO Like I'm 5." With the 99 tools sourced from his own experience and the industry's top SEOs, his latest book takes readers to the bleeding edge of modern SEO.
Jason White, Director of SEO at DragonSearch, Writer on Search Engine Journal, Speaker at SMX
***** Matthew Capala has a way of explaining things in the most simple terms that make you go... duh! Why did I ever think it was hard? "SEO Like I'm 5" got out of the fly by night tactics and tools that so many marketers tout and gets straight to the heart of the matter. "99 SEO Tools for 99 Cents" introduces the most actionable SEO toolbox available to small businesses, startups and entrepreneurs.
Jenny Halasz, President JLH Marketing, Writer on Search Engine Land
***** "99 SEO Tools for 99 Cents" is an ideal follow-up and complement to the very useful book, "SEO Like I'm 5." It's also an amazing value - functionally and financially, especially for start-ups and other SEO neophytes.
Dan Dewine, Publisher and Author, Workshops2GO.com -
SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization
Zeit Media LLC
Make no mistake; this is no 'SEO for dummies.'
Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
Read more:…Make no mistake; this is no 'SEO for dummies.'
Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
Read more: http://www.amazon.com/dp/B00M6RPH5S/ -
Away with the Average: How Online Entrepreneurship Creates a Unique Advantage for Job Seekers
Medium
A membership in a student association and two Summer internships used to be enough for college students to find work after graduation. Today, that’s average. A one-page resume is no longer enough to get an interview either. Today recruiters search your name in Google to learn more about you. That is your zero moment of truth. In order to stand out in the pile of job applications that recruiters receive every day, you need to find your extra. Learn how.
Projects
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BOOTCAMP SERIES : L'OREAL USA SEO BOOTCAMP
“Every business with a website should make search engine optimization, a.k.a. trying to get your site as high up as possible on Google and Bing search result pages, a part of their strategy,” said Matthew Capala during his keynote speech at the beginning of L’Oréal USA’s SEO Bootcamp.
“SEO is a missed opportunity for L’Oréal,” continued the Internet marketer and the author of Amazon’s best-selling book, SEO Like I’m 5. “The mission of this workshop is to craft the future of digital…“Every business with a website should make search engine optimization, a.k.a. trying to get your site as high up as possible on Google and Bing search result pages, a part of their strategy,” said Matthew Capala during his keynote speech at the beginning of L’Oréal USA’s SEO Bootcamp.
“SEO is a missed opportunity for L’Oréal,” continued the Internet marketer and the author of Amazon’s best-selling book, SEO Like I’m 5. “The mission of this workshop is to craft the future of digital beauty.” Dozens of L’Oréal creative minds attended this two-day SEO workshop held at Manhattan’s Grand Central Tech on April 2 and 3. This intensive training provided “under-the-hood” tips and tools to understand consumer behaviors.
At its most basic, SEO means finding ways to increase your site's appearance in web search results. It’s also the tool in which teams need to be proficient in order to have their brand or product show up on social media feeds or basically wherever consumers gather their online-discovering content.
“Our brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms,” said Arnaud Plas, VP Digital & E-Commerce Strategy. “It’s a key part of our ‘Always On strategy’ to guide consumers through their path to purchase. The SEO Bootcamp and the ongoing SEO Commando series is the key to ensure SEO success at L’Oreal USA!”Other creators
Honors & Awards
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"SEO Like I'm 5" A Winner in 2015 Small Business Book Awards
Small Business Trends
Small business book lovers gather ‘round. The votes have been tallied and now it’s time to salute the winners of the 2015 Small Business Book Awards!
A huge congratulations goes out to the winners and to all who were nominated. It’s an honor to be one of the select few, out of the multitudes of books published each year.
The Small Business Book Awards program — presented by Small Business Trends — is now in its seventh year.
There are two parts to the awards: the Judged…Small business book lovers gather ‘round. The votes have been tallied and now it’s time to salute the winners of the 2015 Small Business Book Awards!
A huge congratulations goes out to the winners and to all who were nominated. It’s an honor to be one of the select few, out of the multitudes of books published each year.
The Small Business Book Awards program — presented by Small Business Trends — is now in its seventh year.
There are two parts to the awards: the Judged Winners, which are chosen based on merit; and a Community Choice designation, which is decided by the community.
Judged Winner – 2015: Technology
http://smallbiztrends.com/2015/04/2015-book-awards-winners.html
Languages
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English
Native or bilingual proficiency
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Polish
Native or bilingual proficiency
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German
Limited working proficiency
Organizations
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Young Entrepreneur Council
Member
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Recommendations received
51 people have recommended Matthew
Join now to viewMore activity by Matthew
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I talked about the importance of “intention” in #SEO last week at the Digital Summit LA. Most marketers try to optimize everything all at once and…
I talked about the importance of “intention” in #SEO last week at the Digital Summit LA. Most marketers try to optimize everything all at once and…
Liked by Matthew Capala
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Modern #SEO is about understanding and predicting human psychology 🧠 #seo #marketing
Modern #SEO is about understanding and predicting human psychology 🧠 #seo #marketing
Liked by Matthew Capala
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Watch our team at Alphametic share the keys to client satisfaction for digital agencies PS. With 4.8/5 rating in overall client satisfaction in the…
Watch our team at Alphametic share the keys to client satisfaction for digital agencies PS. With 4.8/5 rating in overall client satisfaction in the…
Liked by Matthew Capala
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Check out my article on Forbes about the Psychology of Online Trust
Check out my article on Forbes about the Psychology of Online Trust
Liked by Matthew Capala
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“Celebrating yet another remarkable milestone in tribal gaming, we are thrilled to announce that Arizona has witnessed yet another record-breaking…
“Celebrating yet another remarkable milestone in tribal gaming, we are thrilled to announce that Arizona has witnessed yet another record-breaking…
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