Lucas de Brito Rocha

Recent trends highlight that higher education remains one of America’s greatest exports, however, Holon HQ projecting that in 2030, 1.2 million international students will come to the U.S., a far cry from the growth the nation has seen in the past… Despite concerning headlines stating that American confidence in higher education remains low, it’s worth noting that the rest of the world continues to recognise the quality and high value of education the U.S. provides. How will the U.S. overcome this challenge? #HigherEducation #InternationalEducation #Students

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Inspired by my colleague Rachel Ingel-Champion, Ph.D., MBA's recent post on planting seeds, I wanted to share something positive as well. . I found this art piece a few years ago and fell in love with its simple message displayed in an equally simplistic form. It has hung in my office ever since as a constant reminder that while there will be struggles, so too is there opportunity to grow stronger from them. . Years ago, I had the opportunity to interview Army Major General Megan Tatu who shared with me about her experience as a cancer survivor. . General Tatu explained that one thing that helped her maintain resilience throughout the process was by "hunting the good stuff", a concept taught in the Army's Master Resilience Training program. . If you want to be there for others, there is no way around it, you must take care of yourself. The struggle is real, but we don't have to struggle alone in silence. . During the pandemic I took up journaling which I maintain, my wife and I rescued a dog which has become my side kick, and we've joined a local running group as a way to stay active and make new friends. These are just a few ways I found that help my mental health. . Being an Iraq war veteran and the spouse of a veteran who just retired after 21 years of service and three deployments, I am keenly aware of issues of mental health. . Self-care and employee well-being are frequent topics in my work with leaders as they not only make a direct impact on organizational performance but also reinforce that we are people first and employees second. . Here's to embracing the struggle and growing stronger together. #resilience #mentalhealth #leadership #military #veteran

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For my students: Check out the design of “Charlie” induction stoves to hurdle adoption barriers! One of my lectures in my marketing strategy class centers on the diffusion of innovation, and we talk about how marketers need to think about the key barriers facing the adoption of radical new innovations and figure out how to knock those barriers down to facilitate market adoption.  This often requires rethinking the design of a new innovation to ensure that it can hurdle issues that consumers may find objectionable. My daughter, Victoria Stafford, and I are working to promote induction stoves as "cool" technology over gas (#GetOffYourGas) as part of the broader building/kitchen electrification movement, but we’re finding that some chefs and consumers face some important barriers when it comes to fully embracing induction, including the need to rewire outdated kitchens to accommodate induction technology and fears that cooking with induction isn’t as intuitive as gas. Adele Peters of Fast Company describes the innovative “Charlie” induction stove, and its clever design that potentially overcomes these barriers. One, the incorporation of a BATTERY within Charlie removes the need for radical rewiring necessary for outdated kitchens to accommodate an induction stove.  Charlie is literally a plug-and-play appliance!  And two, it includes wooden KNOBS so that it looks and functions more like a traditional gas stove (no objectionable touch screen buttons!). Talk about cool technology! Will this facilitate adoption of induction stoves? #Induction #Marketing #GetOffYourGas #Huntsman #ElectricKitchens #Sustainability #Decarbonization #Electrification #Climate #Cool https://lnkd.in/guu_4Mp8

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I published new episode: The Value of Pursuing an MBA Degree (The Saad Truth with Dr. Saad_662), please check it out. https://lnkd.in/e7UxRtsV

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Super excited to be traveling to Seoul for the Korea University Business School's International Symposium of Marketing! 🇰🇷🇰🇷🇰🇷 I'll be presenting my research on Adaptive Preference Measurement with Unstructured Data, which was *recently accepted* at Management Science! 🥳 Think: conjoint meets images. But more than that, my method gives an efficient solution to the classic cold start problem in e-commerce. Intrigued? Come see the talk in Seoul! Or check out the paper at SSRN: https://lnkd.in/efbmhGPV

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In case you missed my newsletter on Friday - detailed guidance approaching Kellogg essay 1 - full-time MBA for 2024-2025 deadlines. https://lnkd.in/gRtf3wBi #KelloggMBA #KelloggEssayTips #KelloggGoals #WhyKellogg #KelloggEssayDeepDive

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Want to know more about AI and how it is revolutionizing academia? Join us June 13th at 1pm ET for a vibrant discussion about the future of AI and higher education. #AI #AIatUF

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Takeaways from the survey: 61% of GenZ and 53% of Millennials use AI tools in place of traditional search engines like Google for researching topics. 53% of Millennials and 49% of GenZ are more drawn to products when it’s labeled as “powered by AI”. https://lnkd.in/dWieW6ed

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Generative AI tools are transforming higher education, prompting educators and administrators to grapple with new challenges and opportunities. The The Chronicle of Higher Education conducted a survey of over 800 higher education administrators and faculty members to delve into these evolving dynamics. Key findings include: -Diverse Perspectives: Faculty and administrators show varying levels of agreement on the appropriate uses of generative AI in teaching and learning. -Curriculum Redefinition: Generative AI tools are prompting instructors to reconsider their teaching methods and assessment strategies. -Policy Development: Institutions are developing new policies to regulate the use of AI in education while aiming to harness its benefits effectively. -AI Literacy and Ethics: There is a growing emphasis on ensuring all students graduate with basic AI literacy and an ethical understanding of AI technology. For a comprehensive analysis of these findings and more insights, read The Chronicle’s full Research Brief. #DiversePerspective#CurriculumRedefinition#PolicyDevelopment#AILiteracy #Ethics

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Marketing Education Programs and Recruiting students are challenging works. It is no longer easy. Over the years, attracting and retaining students become one of the most difficult task that an academic institution need to tackle carefully. Many institution failed in sustaining the momentum of retaining students. Many marketing teams failed. But few academic institutions are successful in attracting and retaining students. How did they do it? It is not the marketing team itself. But it is the ACADEMIC TEAM that really work hard in building an excellent rapport with students. Fast responses, empathy , trust and professional work ethics without compromising quality demonstrated by the academicians paved the way for marketing team to continuously attract and retain students.

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Protected classes of students remain at disproportionate risk of disciplinary action due to generative AI use. One such group is students with disabilities; 76 percent of licensed special education teachers are more likely to use an AI content detection tool regularly, compared to 62 percent of non-licensed special education teachers. As previously reported by CDT, students with an IEP and/or a 504 plan use generative AI more than their peers, potentially placing them at increased risk of negative consequences due to their use of generative AI. https://lnkd.in/d7sMp-YU

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Is the 5th revolution upon us? APUS President Nuno Fernandes believes so. Listen to his perspectives about digital disruption and its role in higher education on this episode of The Everyday Scholar with Dr. Bjorn Mercer: https://ow.ly/X4A630sEW5f #APUSinsight #APUSglobal #podcast

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I had the pleasure of working with Sonya A. Grier, Guillaume Johnson, Kevin Thomas & David Crockett on our article "Race in Consumer Research: Past, Present, and Future" now in print in the Journal of Consumer Research's 50th anniversary issue! The article is currently open access: https://lnkd.in/g9dUin5E Want to know a bit more about this paper? Check out the abstract: Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, relevance, and meaning of race for consumer research and offer a thematic framework that critically categorizes and synthesizes extant consumer research on race along the following dimensions: (1) racial structuring of consumption and consumer markets, (2) consumer navigation of racialized markets, and (3) consumer resistance and advocacy movements. We build on our discussion to guide future research that foregrounds racial dynamics in consumer research and offers impactful theoretical and practical contributions. #ConsumerResearch #RaceInTheMarketplace #ScholarFriends

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I created this instructional YouTube video for an online assessment in my labor economics course, featured on my channel, The Snarr Institute. The problem provides instant feedback and generates a distinct solution for each student. Moreover, as students input correct answers into designated boxes, the accompanying diagrams dynamically adjust—a pretty neat feature. I incorporate such interactive problems for both homework assignments and in-class lessons. With each student having a unique solution for the in-class exercises, students must engage in class to avoid receiving a zero for participation and attendance. https://lnkd.in/egyXEAqv

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Online and hybrid learning in higher ed has become increasingly prevalent, but how do faculty and campus leaders measure the ROI of investing in these new modalities? What is your cost per opportunity? This article sheds light on benefits and best practices. Worthy of a five minute read!

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HR students, have you set yourself up for flexibility? Solid advice about navigating the bumps in the road on the path to success. Hint: You control the definiton of what it means to be successful. Keep it flexible.

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Want to know how you can incorporate AI to enhance creative processes? Check out my recent article with Rebecca Marrone and David Cropley, PhD.

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Unlock Your Future with FAST School of Management! 🎥 Check out my latest promotional video. If you’re a student aspiring to join a top-notch management program, this is your chance to see what awaits you! 🌟 Why FAST School of Management? Excellent faculty Cutting-edge curriculum Thriving student community Excellent career prospects 💡 Exciting News for Aspiring Entrepreneurs! I am available for entrepreneurship training and consultancy for incubation centers. If you’re looking to ignite your entrepreneurial spirit and transform innovative ideas into successful ventures, let’s connect! 📚 Supervision Slots Available! I am also offering supervision for students and professionals who seek guidance in their academic and entrepreneurial endeavors. Whether you need mentorship for your projects, startups, or research, I’m here to help you succeed. Let’s build a brighter future together! 🚀 National University of Computer and Emerging Sciences FAST-NUCES, Islamabad Campus FAST NUCES, Chiniot-Faisalabad Campus FAST-NUCES Karachi (Official) FAST NUCES Lahore #FASTSchoolofManagement #Entrepreneurship #Consultancy #IncubationCenters #Supervision #Mentorship #HigherEducation #FutureLeaders #Innovation #Startups #StudentLife #CareerDevelopment #BusinessManagement #University #Education #Leadership #ProfessionalGrowth #Success #Training #Networking #Opportunity #Growth #Learning #Inspiration #Motivation #Business #Strategy #Development #Incubation #EntrepreneurialSpirit #Italy #Spain #Mentoring #Research #AcademicExcellence #InnovationHub #StartupSupport #CareerOpportunities #Hungary #Dubai #SkillDevelopment #UK #UniversityLife #BusinessStrategy #EducationalLeadership #France #HigherEd #StudentSuccess #CareerGuidance #ResearchSupport #EntrepreneurJourney #FutureSuccess

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Must attend webinar if you want to learn tips on how to build a successful college application!

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