“Logan is a great search marketing mind, pursuing the field with obsession, passion, and curiosity. Logan brings a great test and learn philosophy to the field, coupled with data orientation and staying on top of trends and the latest techniques. We saw excellent SEO results under Logan and he built out his skills nicely across the entire inbound marketing mix. Rob”
About
Contributions
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How do you write meta descriptions that engage?
The most important best-practice according to the majority of SEOs that I speak with today is... Don't sweat your meta descriptions! Optimize and test your title tags, but let Google handle the rest. Descriptions are largely a negative ROI for your time and attention.
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What is the most effective way to identify and prioritize valuable content for optimization?
There are two main approaches you can take for opportunity prioritization. First, in an ideal environment, you would prioritize optimizations based on how much potential they have to impact down-funnel goals, such as revenue, leads, signups, or sales. The second approach is to prioritize optimizations based on traffic potential. My favorite quick and dirty technique for prioritizing traffic potential opportunities is a simple formula that I like to call "available clicks." All you've got to do is export a list of your top URLs from Google Search Console, then subtract the total clicks to each URL from the total impressions for each URL. URL Impressions - URL Clicks = Available Clicks
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What is the impact of title tags on on-page SEO?
Build a repeatable, measurable, and scaleable testing process for your title tags. I recommend documenting all of your title tests in Google Sheets so that you can revisit and learn from past experiments to uncover patterns and insights that you can apply to future title tag experiments.
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What is the impact of title tags on on-page SEO?
Some of the best title tags have two commonalities to them. 1 - They are closely attuned to search intent 2 - They stand out with a unique angle or value Most SEOs today are doing a great job with the first element, but very few are thinking about incorporating unique a value or angle to stand out from the crowd.
Activity
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Everyone is talking about a new study via Vercel "How Google handles JavaScript throughout the indexing process" It challenges a lot of SEO myths:…
Everyone is talking about a new study via Vercel "How Google handles JavaScript throughout the indexing process" It challenges a lot of SEO myths:…
Liked by Logan Bryant
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If your looker studio reports suck, you're not alone. Most of the looker studio dashboards I've built were trash, but I've finally dialed in my best…
If your looker studio reports suck, you're not alone. Most of the looker studio dashboards I've built were trash, but I've finally dialed in my best…
Posted by Logan Bryant
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To improve your SEO content performance, focus on this: Make sure that more than 2% of your homepage links lead to your content hub. Ideally, aim…
To improve your SEO content performance, focus on this: Make sure that more than 2% of your homepage links lead to your content hub. Ideally, aim…
Liked by Logan Bryant
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Tagalog
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Chinese
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English
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6 people have recommended Logan
Join now to viewMore activity by Logan
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As a longtime Whiteboard Friday fan, this latest video via Will Critchlow is worth watching: "Testing Ideas From the Google API Leaks" It's been a…
As a longtime Whiteboard Friday fan, this latest video via Will Critchlow is worth watching: "Testing Ideas From the Google API Leaks" It's been a…
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I've had an epiphany about my work with AI. What I'm doing isn't "AI writing" or "AI development." Those terms don't do justice to the skilled…
I've had an epiphany about my work with AI. What I'm doing isn't "AI writing" or "AI development." Those terms don't do justice to the skilled…
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Planning topics/content for blogs and SEO is way HARDER now compared to even 3-4 years ago. You can't just find a keyword with some search volume and…
Planning topics/content for blogs and SEO is way HARDER now compared to even 3-4 years ago. You can't just find a keyword with some search volume and…
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Brilliant minds from Amsive, The New York Times, Search Engine Journal, Semrush, Wix and more gathered for another amazing NYC digital meetup! Lily…
Brilliant minds from Amsive, The New York Times, Search Engine Journal, Semrush, Wix and more gathered for another amazing NYC digital meetup! Lily…
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Hey LinkedIn fam, I need your help! 🙏 I'm looking to teardown a B2B SaaS website for a 5 part email series I'm creating called: The 5-Step SEO…
Hey LinkedIn fam, I need your help! 🙏 I'm looking to teardown a B2B SaaS website for a 5 part email series I'm creating called: The 5-Step SEO…
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Smart move. Semrush added a lot more SERP features to their organic research tool Some of these can be very helpful I bet brands like Nike would…
Smart move. Semrush added a lot more SERP features to their organic research tool Some of these can be very helpful I bet brands like Nike would…
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CRO is SEO. Yes, you read that right. Many people see CRO and SEO as separate disciplines, but the reality is they are deeply interconnected. The…
CRO is SEO. Yes, you read that right. Many people see CRO and SEO as separate disciplines, but the reality is they are deeply interconnected. The…
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Not gonna let Carlos Trujillo out selfie me while in Budapest! More team Speero pics coming in hot
Not gonna let Carlos Trujillo out selfie me while in Budapest! More team Speero pics coming in hot
Liked by Logan Bryant
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The truth is, 2x'ing resources sometimes will just leave you cooked af 👌 . . . . . . . (Love this very simple, yet powerful, visual from Muhammad…
The truth is, 2x'ing resources sometimes will just leave you cooked af 👌 . . . . . . . (Love this very simple, yet powerful, visual from Muhammad…
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