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Articles by Lisa
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Considerations: Incorporating New Technology with Existing Infrastructure
Considerations: Incorporating New Technology with Existing Infrastructure
By Lisa Wendland, MBA
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Expert Project Managers: Efficient Organizers of Time, Data, & People
Expert Project Managers: Efficient Organizers of Time, Data, & People
By Lisa Wendland, MBA
Contributions
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What are the top mistakes to avoid when using marketing automation?
Your marketing automation platform holds valuable data from your contacts with countless ways to customize messaging based on these unique profiles such as when a contact signed up for communications, activity on your website including pages browsed, or items placed in a cart if your site sells products (and more). Unfortunately, when content is not personalized we tend to see a higher unsubscribe and spam rate because contacts are expecting your business to provide value with the information you are stewarding. For example, if this contact lives in an apartment a lawn mower promotion is not going to be valuable or meet their communication expectations.
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What are the best practices for work-life balance in Marketing Operations?
Breaks and downtime should be a priority across the entire team. In line with expectations and boundaries, understanding how your team performs best through open conversation is so beneficial to optimize work days. Setting breaks, meals and out of office days on shared calendars, changing chat statuses and sharing roll ups before extended off time will provide support to the team to improve overall coverage for work, encourage time to recharge, and lower stress coming and going from the office.
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How can you re-engage lapsed leads and customers with CRM?
Incentives and discounts don't need to be presented as a traditional percent or fixed dollar off promotion. If your business sells a tangible item and rarely offers free shipping (and can keep margins up when the total order value is above a minimum), test free shipping on orders over that threshold for this segment. Even if you test a promotion, I recommend an automated message to lapsed leads when a new product or service relevant to that lead is released. Creating a page that is populated with the new products or services can dynamically populate this automated message depending on your platform. At its core, re-engagement happens when you are able to bring new value or shine light on forgotten value, to your lapsed lead.
Activity
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What I worried would happen vs. what actually happened, posting on LinkedIn edition... 𝐖𝐡𝐚𝐭 𝐈 𝐰𝐨𝐫𝐫𝐢𝐞𝐝 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐩𝐩𝐞𝐧: I would…
What I worried would happen vs. what actually happened, posting on LinkedIn edition... 𝐖𝐡𝐚𝐭 𝐈 𝐰𝐨𝐫𝐫𝐢𝐞𝐝 𝐰𝐨𝐮𝐥𝐝 𝐡𝐚𝐩𝐩𝐞𝐧: I would…
Liked by Lisa Wendland, MBA
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Improving email deliverability takes a multi-faceted approach. Understanding your audience and tailoring your content can significantly improve open,…
Improving email deliverability takes a multi-faceted approach. Understanding your audience and tailoring your content can significantly improve open,…
Shared by Lisa Wendland, MBA
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I missed the award ceremony because I was being a Mom. It's honestly hard for me to even write this without tearing up. I've been hustling so hard…
I missed the award ceremony because I was being a Mom. It's honestly hard for me to even write this without tearing up. I've been hustling so hard…
Liked by Lisa Wendland, MBA
Experience & Education
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Volunteer Experience
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Committee Member
MPHEA
- Present 1 year 7 months
Children
* Donor Outreach
* Community Partnerships
* Press & Promotion
* Fundraising
* Gifts in Kind Coordination -
Teacher's Assistant
Lansing Art Gallery
- 4 months
Arts and Culture
Working with Elementary & Intermediate School Students in Print Making
“Wearable Art” Kids’ Craft Sponsored by LAG, East Lansing Art Festival, Ml -
Teacher's Assistant
Birmingham Bloomfield Art Center
Arts and Culture
Working with Elementary School Students in Mixed Media Exploration
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Speaker
Michigan Arbor Day Alliance
- 2 months
Environment
Our dedication comes from our belief in the importance of trees and their role in community health and well-being.
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1 simple mindset shift that might change your life 👇 While camping in Yosemite National Park a few weeks ago, I set up my camera in a meadow below…
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Looking for the opportunity to meet with other brand leaders in NYC? Network and discuss the future of digital commerce and winning omni-channel…
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Interested in joining us for this awesome industry event?! Event access is limited and moving fast! Secure your spot now ➡ https://lnkd.in/gJeumMth
Interested in joining us for this awesome industry event?! Event access is limited and moving fast! Secure your spot now ➡ https://lnkd.in/gJeumMth
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I'm about to drop 12 strategies to lower customer acquisition costs (CAC) for any eCommerce store on Tuesday, July 16th. I guarantee if you implement…
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If I’m going to be super honest, there are many things I miss from when Yotpo was much smaller. You know everyone, communication is easy because…
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See you in NYC this week?! My agenda is packed and I’m pumped 💪🏼 - Exclusive merchant dinner with ROSWELL, Shopify, and Attentive tonight -…
See you in NYC this week?! My agenda is packed and I’m pumped 💪🏼 - Exclusive merchant dinner with ROSWELL, Shopify, and Attentive tonight -…
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