Lisa McGinty

Are Wegmans, Giant Eagle, and GetGo Tech companies? Or are they grocers, c-stores, etc.? Retail is in a Tech race. That’s clear. National retailers are now part of Big Tech. Shoppers want speed and seem less omnichannel. Brands want measurable, trustworthy velocity tools. But what about smaller regional chains? They don’t often have the resources. And some just want to be retailers. Enter Rippl. Rippl is now bridging the Tech gap for smaller retailers. It just launched a new retail media platform to: -> Create a standardized retail media point for small chains. -> Offer closed loop data reporting snd feedback. -> Consolidate a list of 70 Million shoppers. -> Offer state of the art customer targeting. And just like that… Wegmans, Giant Eagle, and GetGo are in the game. So if you need to increase velocity and one of these chains. Things are about to get easier. ——— 🔹Driving retail velocity in Kroger, Whole Foods, Albertsons, Costco, Walmart, Sprouts, and More 🔹DM me or book an appointment for help! #ecommerce #retailmedia #retailvelocity #retail #cpggrowth #instacart #cpg #tradespend

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Great insights into where this market is going...

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BRAND FAVORABILITY IMPACT ON INCREMENTAL SALES According to a recent study conducted by Joel Rubinson and MMA Global, Kroger found that their long-term [7 months post-campaign] vs. in-campaign [3 months] incremental sales were 5.4 times higher. Apparently, a 6-point lift in brand favorability, combined with 3 times the baseline conversion rate of a favorable non-buyer explains the remarkable multiplier. Key Study Findings: 1. The long-term effects of advertising can be well in excess of industry rules of thumb. 2. Targeting can greatly improve advertising ROI. 3. Retention rates are an essential part of the long-term effects of advertising. 4. The power of ID level data. Article link in comments. For this reason, leading RMNs [like Axonet] offer advertisers shopper funnel crushing, whole journey media touchpoints across off-site, on-premise, and in-app / loyalty channels via a single view interface. #retailmedia #conveniencestores #loyaltyflywheel #customerjourney

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The new digital gift card program benchmark report from NAPCO Research is here. See the latest findings from 100 U.S. merchants (and opportunities for you). Get the report: https://bit.ly/3TWi7rt

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The new digital gift card program benchmark report from NAPCO Research is here. See the latest findings from 100 U.S. merchants (and opportunities for you). Get the report: https://bit.ly/3TWi7rt

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The new digital gift card program benchmark report from NAPCO Research is here. See the latest findings from 100 U.S. merchants (and opportunities for you). Get the report: https://bit.ly/3TWi7rt

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The new digital gift card program benchmark report from NAPCO Research is here. See the latest findings from 100 U.S. merchants (and opportunities for you). Get the report: https://bit.ly/3TWi7rt

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Recently Jennifer Farmer from Valuedynamx spoke at the PI LIVE Show alongside other industry experts. She shared insights around how Valuedynamx leverages payment data to help merchants unlock new opportunities, optimize offers, and achieve campaign goals, all while providing attribution for every transaction and impressive return on ad spend. She emphasized the importance of omnichannel strategies and how card linked offers (CLOs) have become a lucrative revenue stream for merchants, offering a seamless rewarding experience for customers both in store and online. Connect with Jennifer to discover more about the benefits of card linked offers powered by Valuedynamx. #cardlinkedoffers #valuedynamx #PILIVEUSA24 #rewards

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Consider the following customer choices: * Opting for self checkout (instead of cashier-assisted) * Scheduling pick up for a shipped order at an access point or locker (instead of a residence) * Committing to a final sale (instead of having the opportunity to return an item) Retailers should incentivize customers for the choices they want them to make.

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What’s the deal with friendly fraud? First-party fraud? Chargebacks?! No matter what way you choose to call it, it's an e-commerce nightmare for merchants, and it's the core reason for everything we do at PAAY. Friendly fraud is when people dispute charges on their credit cards, and in 2024, consumers are disputing charges more than ever before. This comes with a plethora of negative impacts for both the consumer and most of all, the merchant. Have you ever experienced #friendlyfraud ? 💳🔍🕵️‍♂️💼 https://lnkd.in/gqaPJJrg #FriendlyFraud #CreditCardChaos #NBCNews

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🚨Atlanta retail, CPG, and eComm marketers, this one is for you🚨 We're hanging with smart people from Delta Air Lines, Buffalo Wild Wings, Auntie Anne's, Wpromote, and more next Tuesday at The Daily in West Midtown. Great chance to come and network with fellow ATL-based marketers. There won't be any programming or pitching. Err.. I mean I guess if you want the pitch we'll give it to you :) But seriously, it'll be super low key. We have a section reserved at The Daily. Grab a cup of coffee or something to eat and hang out for the whole time, or just stop by. PS: We're also presenting at #InboxExpo (thanks Scott Hardigree, we're pumped!). Can't make coffee but going to the show? Let me or R. J. Talyor know. We'd love to say "hi". Not an Atlanta based marketer but know one? Tag 'em!! We'd appreciate it.

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Speed ... Reliability ... Or BOTH. What do consumers want? I have a theory. My theory is that speed has become a problem retail wants to solve, that holy grail of same day / next day / now, and yet the consumer craves transparency and reliability, even if it takes a bit longer. We shared this theory with the team at Total Retail recently bringing to life some research we undertook asking consumers what was important to them. Check out Chris Timmer's contribution based on feedback in the Linnworks State of Commerce Ops Report. https://lnkd.in/ewAYCVRB

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Join Team Zest AI at the National Automotive Finance Association Non-Prime Auto Financing Conference. We're so excited to chat with you at Kiosk 18 about how #AI can help create efficiencies and automation in #Lending! #NAF2024 #FinTech #MachineLearning

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This leading commercial truck and bus dealership faced a crossroads. They knew their manual workflows were unsustainable, but they couldn't afford a lengthy implementation process for #digitalpayments. Luckily, the dealership found Corpay, and in just 3 weeks, they could pivot from sending 1,000 paper checks a month to paying 80% of their suppliers with the click of a button. 👀 Read the case study to learn more: https://bit.ly/3vP05iI

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Closing out the week, David Boyle joins me on the FixedOps UX talk about electric bikes. Here's a fact - consumers own more than one type of transportation. Yes, we're in the car business, but a shift to being a "transportation partner" opens up more touchpoints, right? Thank you Dave for keeping us on our toes! #fixedopsux #fixedops #dealership #dealerships #customerexperience #coaching #customerinsights #customerloyalty #customerreview #userexperience #employeeengagement #technicians #mechanics #autodealers #autoindustry #culture #organizationalculture #teambuilding #efficiency #innovation  

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This is a great article on the problems with ROAS and attribution. Marketers tell vendors they want ROAS, and vendors work out how to demonstrate the maximum ROAS they can. Because sellers see only part of the funnel, they grab what they can within it. However, it turns out that marketers really want more sales and grabbing conversions doesn't help. Sellers need to focus less on maximizing their metrics and more on driving new conversions. Equally, marketers need to stop measuring sellers using bottom-funnel measurement, which just turns everyone into a bottom feeder. https://lnkd.in/eSQW6S6C

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