Kyra Richards

Atlanta, Texas, United States Contact Info
2K followers 500+ connections

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About

Extremely curious paid social strategist. I love understanding how and why ad platform…

Activity

Experience & Education

  • Motion (Creative Analytics)

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Licenses & Certifications

Volunteer Experience

  • Google Online Marketing Challenge Participant

    Art Center of the Ozarks

    - Present 7 years 6 months

    Arts and Culture

    Worked with a local arts center (Art Center of the Ozarks) to deploy an SEM strategy designed to increase brand awareness and boost ticket sales for upcoming events.

  • Marketing Consultant

    The City of Fayetteville

    - 5 months

    Environment

    Created a comprehensive cause marketing campaign for the City of Fayetteville to bring awareness to the epidemic of flushing "flushable" wipes. The marketing campaign included OOH & social media activations for maximum reach + engagement.

  • Integrated Social Media Marketing Communications Consultant

    Black Apple Crossing

    - 5 months

    Arts and Culture

    Provided a strategic social media marketing campaign for a local brewery to increase awareness & store traffic. This campaign supported efforts for the revitalization of downtown Springdale, AR.

    Key Contributions:
    * Analyzed customer base to identify core market segments and determined where to reach each group.
    * Created marketing plan to create awareness and drive engagement within each market segment.
    * Pitched plan, strategy, and deliverables to the client.

  • Genesis Women's Shelter & Support Graphic

    Volunteer Lead

    Genesis Women's Shelter & Support

    - 1 year 8 months

    Human Rights

    Coordinate monthly volunteer days for a group of 20+ to provide the shelter with additional resources and advocates! Planned and organized group to partake in activities ranging from cooking lunch, moving mattresses, cleaning cots, wrapping presents, and even setting up apartments for residents.

Publications

Honors & Awards

  • Digiday Finalist - Best Direct Response Campaign

    Digiday

    Our innovative use of CRM data to create a more cohesive customer journey led our campaign to compete against Google, MARS, & Edelman for Digiday's Best Direct Response Campaign of 2018.

Languages

  • English

    Native or bilingual proficiency

  • HTML/CSS

    Limited working proficiency

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