About
Articles by Kristen
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Target Run Gone Wrong: When Omnichannel Marketing Doesn't Deliver
Target Run Gone Wrong: When Omnichannel Marketing Doesn't Deliver
By Kristen McCabe
Contributions
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How can link building and outreach be used for successful digital marketing?
Studies have shown that content with opinions and original research are the two types of content that generate the most backlinks. When writing blog posts, include stats in your posts - this gives people/journalists who are researching topics a fact to cite. The same can apply to facts and quotes. In addition, making your content the most in-depth source on the topic - particularly when writing information-intent and pillar content, is likely to generate more backlinks. One of the reasons for this? That in-depth content will help you rank for more long-tail keywords, and 70% of searches are long-tail. This will give your content more visibility, naturally increasing the opportunities for backlinks.
Activity
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On the way to 10. Today, Google released its newest incarnation of the Gemini model, 1.5-2M. This version has the same basic operations as the…
On the way to 10. Today, Google released its newest incarnation of the Gemini model, 1.5-2M. This version has the same basic operations as the…
Liked by Kristen McCabe
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One of my new favorite examples of #videomarketing. Doesn't matter if you are at an agency or client side, if you're a marketer, there's a good…
One of my new favorite examples of #videomarketing. Doesn't matter if you are at an agency or client side, if you're a marketer, there's a good…
Shared by Kristen McCabe
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I adore email marketing tips from Nancy Harhut! Here's to increasing conversions! #cro #conversionrates #marketingmetrics
I adore email marketing tips from Nancy Harhut! Here's to increasing conversions! #cro #conversionrates #marketingmetrics
Shared by Kristen McCabe
Experience & Education
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CommonMind
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Licenses & Certifications
Volunteer Experience
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Events Volunteer
Australian Marketing Insitute
- 4 years 11 months
I worked with the Australian Marketing Institute to assist at a number of their events, including National Conferences, local and interstate events.
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Dog Team and Book Buddy
SitStayRead
- Present 8 years
Children
I volunteer in the classroom helping kids at below average reading level in low income areas improve their literacy. Sometimes I am a Book Buddy and help kids write their stories, and sometimes by dog Bella and I are in the classroom together and the kids get to interact with Bella.
Organizations
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Independent Film Alliance Chicago
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- Present -
American Marketing Association (Chicago Chapter)
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- Present
Recommendations received
9 people have recommended Kristen
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Midwest Sustainability Network is excited about upcoming events! Are you a sustainability leader? Are you interested in exchanging ideas with…
Midwest Sustainability Network is excited about upcoming events! Are you a sustainability leader? Are you interested in exchanging ideas with…
Liked by Kristen McCabe
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