Kenneth Cassar

PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Excited for this new innovation in our healthcare research and #GenAI capabilities! My perspective: just as actual medicine has become "personalized" over the last several years, it's only natural that communications and engagement strategeis be hyper-personalized. This is the premise behind advanced persona/segmentation research. Reach out to learn how we're taking the art and science of this method to a new level. 🚀

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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If the holy grail of CI programs is achieving a position of competitive advantage, one of the largest disconnects we continue to see is in research methodologies that don't promote proper diversity by restricting participation to specific devices, which often represent only small portions of a brand's total clientele. We know that people who adopt different communication channels and platforms tend to behave differently, so integrated diversity in data collection is critical. While the authors did a good job highlighting the benefits of diversity within CI teams for ensuring broad perspectives, without that same diversity in your sample, driving true competitive advantage will be difficult.

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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B2B marketers and sellers are often so mired in internal processes that they lose sight of (what should be) their aim: to deliver value to buyers and customers. Principal Analysts Amy Hawthorne and Rick Bradberry describe a better way to operate on this week’s Forrester podcast before their keynote session on the topic at #ForrB2BSummit North America.

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In today's fast-paced and ever changing market research landscape, who couldn't use a few good tips? We've compiled 9 essential strategies to elevate your survey game and achieve impactful results. Check it out and download for free now! #MarketResearch #SurveySuccess #ResearchTips #DataDriven

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Discover how declining population growth and evolving generational values are reshaping our world. The new Ipsos Generations Report delves into the impact on economies, workforces, and social structures. Gain insights into the unique characteristics of each generation and explore strategies for adapting to these changes. Preview the report here https://lnkd.in/g5yX-cMZ and register for free for the full report.

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The big Omnichannel conundrum: TRUTH: Our shoppers don't understand this online and offline thing REALITY: We do a good job talking "Omni" but can't back that up with our data reporting CONSEQUENCE: We can't drive a true understanding of Omnichannel growth opportunities in our organisation and therefore we're therefore out Sound familiar? There are many reasons why you can't do it, but lots of why you should drive a true Omnichannel approach. Above all though, don't let the lack of a perfect scenario get in the way of making some progress. This is why I had the pleasure of talking with true leaders including Boris Rütten, Charlotte B., Neil Darragh and Todd Hassenfelt to understand the basic steps that you can take. Read Part 1 when we discuss how to set yourself up for success with relevant KPI's. And look out for part two, coming soon, when we tackle how leading brands are achieving this omnichannel goal.

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Conscious shoppers are changing the balance of essential and discretionary purchases in the consumer basket; with profound impact on volume sales; and a new opportunity to drive category growth; from Circana's latest research study on Volume Growth. Essential items have split into a new category of items that consumers buy less, use less, stock up less, or find alternatives (not always Private Labels) - these items are still essential but the opportunity to re-engage shoppers is a huge opportunity to drive growth. https://lnkd.in/ejPMgExp

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Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable.   Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect!   #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty

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Qual and quant is like a 1-2 punch...provides a robust business picture in a most effective way.

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Watch Dan Comenduley, Senior Manager Consumer Insights, US Cellular Discuss: - Why framing customer journey research in familiar terms enhances its believability in leadership buy-in - How in-the-moment research yields the most accurate insights for customer journeys - What characterizes the customer’s journey as a continuous, cyclical process - When adapting to client communication styles and values strengthens customer journey strategies Watch the full episode here: https://lnkd.in/gtsUBwMM #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/eUbD_nsd

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