Articles by Justin
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My Super Late 2019 Digital Marketing Predictions
My Super Late 2019 Digital Marketing Predictions
By Justin Emig
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Is Retail The Best Place for Your Product?
Is Retail The Best Place for Your Product?
By Justin Emig
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WHAT HAPPENS WHEN SEARCH MARKETERS BUY TV ADS
WHAT HAPPENS WHEN SEARCH MARKETERS BUY TV ADS
By Justin Emig
Contributions
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How can you use SEM for brand positioning in highly regulated industries?
This is way more than the 'right keywords' as it is thinking like your customer. Professionals all search queries in search of answers, even in highly regulated industries. Just because they are highly regulated doesn't mean they aren't searching for answers. Lean into your content, make the content efficient, snappy, and helpful. This fuels your down funnel efforts.
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What are the essential tools for optimizing PPC campaigns?
While the tools are absolutely essential to do your job effectively, I also find a customer mindset is the most important element. Once you identify the "target queries' ensure that you are searching those. What does Google associate with that query? Does it match your intended customer's mindset when performing the search? This often goes very overlooked. Think like a customer to reach the customer. Remember, we are all consumers.
Activity
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Donuts AND Ice Cream?! A total win on this new product!
Donuts AND Ice Cream?! A total win on this new product!
Liked by Justin Emig
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Meet Mandy Fields, our visionary CFO behind e.l.f. Beauty's incredible success! 🚀 In a recent interview with CFO.com, Mandy shared her journey to…
Meet Mandy Fields, our visionary CFO behind e.l.f. Beauty's incredible success! 🚀 In a recent interview with CFO.com, Mandy shared her journey to…
Liked by Justin Emig
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I am thrilled to join QVC and look forward to working alongside this talented team to deliver incredible product and exceptional experiences for our…
I am thrilled to join QVC and look forward to working alongside this talented team to deliver incredible product and exceptional experiences for our…
Liked by Justin Emig
Experience & Education
Licenses & Certifications
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Machine Learning Essentials for Business and Technical Decision Makers
Amazon Web Services (AWS)
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Publications
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Why Addressable TV Must Be a Part of Your Marketing Mix in 2017
American Marketing Association
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From Soup to Nuts on Social: Engaging on Multiple Platforms (Speaking Presentation)
Internet Retailer Conference and Expo
This was a talk that I gave at IRCE in 2016 regarding social media and engaging on multiple platforms.
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Monday Motivation🎢 What doesn’t stretch you, won’t make you grow. What doesn’t scare you, won’t make you stronger. What doesn’t invigorate you,…
Monday Motivation🎢 What doesn’t stretch you, won’t make you grow. What doesn’t scare you, won’t make you stronger. What doesn’t invigorate you,…
Liked by Justin Emig
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💎HIRING: Head of Marketing @ Luxury Jewlery Brand in Santa Monica, CA! ✨must have marketing experience in luxury jewlery or within the luxury space…
💎HIRING: Head of Marketing @ Luxury Jewlery Brand in Santa Monica, CA! ✨must have marketing experience in luxury jewlery or within the luxury space…
Liked by Justin Emig
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Grocery inflation has returned to pre-pandemic levels. Yet consumers are still fed up with higher prices and skeptical of retailers and consumer…
Grocery inflation has returned to pre-pandemic levels. Yet consumers are still fed up with higher prices and skeptical of retailers and consumer…
Liked by Justin Emig
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Sometimes you gotta stop and admire your own work. One thing we do a lot of at iPullRank is large-scale site migrations that get quick recoveries.…
Sometimes you gotta stop and admire your own work. One thing we do a lot of at iPullRank is large-scale site migrations that get quick recoveries.…
Liked by Justin Emig
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Happy National Sprinkle Day! This photo was worth resharig to make the clean up of sprinkles in our office worth while! Today, you can get a BOGO…
Happy National Sprinkle Day! This photo was worth resharig to make the clean up of sprinkles in our office worth while! Today, you can get a BOGO…
Liked by Justin Emig
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Monday motivation. People often ask for our secret recipe at e.l.f. beauty. It’s not a recipe, it’s a mindset. We have a renegade spirit and a…
Monday motivation. People often ask for our secret recipe at e.l.f. beauty. It’s not a recipe, it’s a mindset. We have a renegade spirit and a…
Liked by Justin Emig
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The American Marketing Association of Central PA conference is only a few weeks away! If you haven’t grabbed your ticket yet, sign up today! I’ll…
The American Marketing Association of Central PA conference is only a few weeks away! If you haven’t grabbed your ticket yet, sign up today! I’ll…
Liked by Justin Emig
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F*ck the status quo ! Being a bold change agent is a difficult and lonely road. The path of the unproven and the unknown is uncomfortable for most…
F*ck the status quo ! Being a bold change agent is a difficult and lonely road. The path of the unproven and the unknown is uncomfortable for most…
Liked by Justin Emig
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