Julie Buchanan McCracken

The small business categories get the biggest spend from consumers. Your local advertisers will want to know if they’re in the top 10. #smallbusiness #localadvertising https://ow.ly/PnyR50S0Vwa

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from #RampUp24 here: https://lnkd.in/gyq_2-RF

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Product teams love customer feedback. But what do they actually do with it? Too often the answer is nothing. Your feedback goes into a black hole and disappears forever... That's not great, but I feel for product teams. Customer feedback is great, until you get a metric ton of it - to sort through, triage, and follow up on. Something has to give. Or does it - AI should help right! Right. I'm excited to share Pendo Listen. A new way to capture user feedback, organize insights, and test ideas so you can prioritize your resources with confidence. Check out link in comments.

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> you always have a strategy, even if it is implicit and not written down. Writing helps you sharpen it, have a shared understanding. > one of the simplest yet most powerful things you can do, is to write your strategy down.

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In today’s fragmented media landscape, identity-driven and audience-focused marketing is proving to be a winning strategy. TransUnion EVP TruAudience® Growth Strategy Matt Spiegel will take to the Beet.TV Stage for a fireside chat on the shifting role of identity in creating actionable profiles, and how best to find, target and measure performance. Immediately following, TransUnion SVP Gareth Davies will join a panel of experts to share new insights on the future of identity for television. Learn more about the speaking sessions and Global Leadership Summit here: http://transu.co/60475kEDb #BeetTV #MarketingInsights

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Here's some more thoughts from a business owner on what they look for in their video production agencies: “I believe choosing the right video production agency boils down to creative storytelling that aligns with the brand identity, a demonstrated understanding of the target audience, and an emphasis on high production quality.” -Pavel Naydenov Head оf Marketing https://businessmap.io Is this something you are deploying in your business?

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I'm often asked, "How can you help our organization work more like Crema?" The answer isn't a single silver bullet. It's a combination of factors that consistently leads us to produce quality results. To help clients get started, we've identified three key areas where we can provide immediate value. We've developed a suite of assessments to address some of the most common challenges our clients face. These services, which we previously offered as custom projects, are now standardized to deliver consistent and exceptional outcomes as quickly as possible. 1. User Experience Audit: Focused on the enterprise space, this audit targets issues like internal or external adoption struggles, dips in satisfaction or engagement, and inconsistencies across your products. We'll pinpoint key improvement areas and recommend where to invest for the biggest impact. 2. Product Team Assessment: Leveraging our experience with hundreds of teams over the past 15 years, this assessment identifies what’s holding your organization back. Our goal is to unlock your team's full potential, helping you meet your business goals more effectively. 3. Engineering Quality Assessment: Our engineering team is particularly known for their level of technical quality. This deep dive into your development practices and processes evaluates the technical quality of your products. You'll receive prioritized recommendations based on impact and effort, ensuring you can make meaningful improvements. At Crema, quality extends beyond these three areas, but focusing on user experience, product team health, and engineering quality provides the essential insights leaders need to steer their organizations towards success. While we're working on getting the other services officially launched, consider me dropping the link as me letting you in the backdoor. Shhh. Don't get me in trouble. I'm just excited for these to get out into the world and would like us to help as many organizations as possible thrive. ;) https://lnkd.in/gMkzjsgA If any of the above sounds like something your organization may benefit from, let's talk!

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Product success isn't about how much you build; it's about what you build and why. The real measure of success is the value delivered to customers. This means solving their problems, not just adding more features to your product.

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Don't get distracted by feasibility & resource constraints when building a vision. The product manager's primary function is to facilitate discovery of what *should* be built, not what *can* be built.

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Last week in loyalty, Kelli Hobbs commented on Wendy’s new AI-based loyalty platform in The Wise Marketer. The key to staying competitive, according to Kelli? AI and personalization. “One-size-fits-all marketing doesn’t cut it, so it’s important to leverage data and AI to better understand your customers as individuals — using those insights to drive positive brand engagement on a regular basis.” https://lnkd.in/eHC6SpjA #Rewards #CustomerEngagement #Personalization #AI

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Dealing with ***very*** surprising changes will be your most important skill in the next 5 years. As product managers, we often encounter unexpected changes that can disrupt our well-laid plans. Whether it's a feature redesign, shifting priorities, or unforeseen challenges, how we respond can make or break our projects. Here are a few key questions to ask yourself when faced with such situations: How flexible is my current plan? What are the top priorities right now? How can I communicate changes effectively to my team? What steps can I take to adapt quickly and efficiently? How do you handle unexpected changes in your projects? Share your experiences. #productmanager #Agile #projectplanning #adaptability #productdevelopment #leadershiplessons #productor

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PMs Shouldn’t Focus on Price Wars... As product managers, we often feel the pressure to compete on price. But is it the best strategy for long-term success? Consider these examples: Salesforce vs. Cheaper CRMs: Despite higher prices, Salesforce dominates due to its robust features, reliability, and exceptional customer support. Their focus on innovation and #UX has paid off, making them a market leader. HubSpot vs. Low-Cost Marketing Tools: HubSpot’s comprehensive platform and seamless integration justify its higher cost. Its product management team prioritizes user needs and continuous improvement, resulting in loyal customers and a strong market presence. Both Salesforce and HubSpot have thrived not by lowering prices but by enhancing their value propositions. Have you witnessed similar scenarios in your industry? Share your experiences and thoughts on competing beyond price wars. Let’s discuss the true drivers of #SaaS #success. #productmanagement #startups #saas #marketing #business

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Explore how understanding user search journeys can transform your agency's approach to SEO and content creation. Georgia Joseph, Atigro’s VP of Digital Marketing, details the benefits and applications of seoClarity’s Search Journeys capability to produce more targeted content. Read here: https://bit.ly/3WCPUcz #UserExperience #SEOSuccess #MarketingAgency

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Where does your org want to go with AI? (Borrowing this awesome graphic from the folks at Innolead). Rather than thinking you have to do it all, ask yourself, what do we need help with? How do we want to be perceived?

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Martech: Forget the Big Guys, It's All About the Tiny Atoms Ever feel like the martech landscape is overwhelming? 🪐 You're not alone. Kim Davis continues the coverage of #MartechDay2024 with a look at the "long tail" of martech – countless small, specialized tools. But don't dismiss them as niche! These "tiny atoms" can solve specific problems and supercharge your marketing efforts. Marketers and marketing operations pros, this is your chance to discover the hidden gems that can take your campaigns to the next level. Read more 👇 https://lnkd.in/eA2FEF3k #martech #marketing #marketingoperations #mops

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A recipe for a strong publishing frontlist: 🔸️ Customer-centric products: remember everything begins with the market problem 🔹️ Engaged author teams and engaged go-to-market teams: good content alone is not enough to create success 🔸️ A data-driven approach to product roadmap development: where are your biggest strengths? Where are you well positioned to gain market share? 🔹️ Bibliodiversity: from different formats to different discipline and author strengths, diversity strengthens a portfolio 🔸️ Cupcakes with book covers on them to reward the team! Loving what you do is the secret sauce in any recipe... Delighted to celebrate 2024 publications with colleagues last week. #ProductRoadmap #TeamBuilding #AuthorBranding

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Feeling like your marketing magic is fading in today’s digital maze? Fear not, LiveRamp’s eBook "Demistifying Match Rates: Getting to What Really Matters," is your spellbook for success! Learn how to optimize ad spend, understand key metrics, and choose the best data collaboration partners. https://bit.ly/3XyhMyJ

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My biggest fear as a product manager are Friday afternoon code deployments. 😄 Kidding (but really, please don’t). My actual biggest fear is that I’m not driving the value my teams and customers need from me. 🔗 As product managers, our job is to drive value for our product’s teams and customers. We aren’t necessarily the people who deliver the tangible results that our peers and customers see – a lot of what we do is traditionally “behind the scenes” work. It makes sense, product management is often seen as the bridge between business and technology, customers and solutions, etc. 💡 That’s where a lot of my fear comes from. I’ve felt it the first day I served as a product manager, I still feel it over a decade later even with a list of achievements saying otherwise. But fortunately, I’ve had the opportunity to work with coaches and mentors in the product space, each of which assure me that the feeling is normal. I recently had a conversation with a product manager from the MAANG space; several more years of experience than I and an even longer list of achievements. He, too, still holds a fear that he may not be driving value. But, he counters that fear with a few affirmations like these: “I am the reason my developers know what to build and why it matters.” “I am the reason my marketing and sales teams know who the product is for and how to engage them.” “I am the reason my product is solving a problem that people in my space want to solve in the first place.” 💭 Today, I still use affirmations to overcome my fears. They remind me that fear is “False Evidence Appearing Real.” What are you most afraid of as a product manager? How do you face your fear and overcome it? #productmanagement #productmanagers #impostersyndrome #fear #affirmations

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Hey product managers and researchers…stop me if you’ve ever heard any of these, this week. “Can we just put up a pop-up message?” "Maybe we need a tooltip there?" "Can you throw up a little survey?" “Why does that pop-up look so different?” “Who can get that data for us?” #governance #product #productdata #digitalonboarding #pendo #customerexperience https://lnkd.in/eVvg5b_v

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