Júlia Leão

MBA Candidate at Hofstra University

New York, New York, United States Contact Info
5K followers 500+ connections

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WONDER SHUFFLE

About

MBA in Business Analytics Candidate. Creative and Strategic Marketing & Business Development Director who helps teams and brands to create impactful and effective approaches with data analysis, high-impact opportunities for innovation and growth

• Develop a better ROI for the companies to promote innovation and customer experience on digital, offline and retail by creating 360º marketing activations
• Create Data Driven PR, Influencer Marketing, end-to-end experience and Digital Storytelling to develop solutions for brand positioning

Articles by Júlia

Activity

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Experience

  • Marketing and Data Analytics Associate

    WONDER SHUFFLE

    - Present 7 months

    Nova York, Estados Unidos

    • Advise the founders of a start-up company to create a comprehensive marketing strategy based on data analytics and insights, internal data, social media listening platforms, and other comparative data sets
    • Create repeatable processes to generate recommendations for content programming, go-to-market strategies and outreach plans from data mining, spreadsheet organization and future modeling applications

  • Hofstra University Graphic

    MBA - Business Analytics - Candidate at Hofstra University

    Hofstra University

    - Present 1 year

    Nova York, Estados Unidos

  • Squid

    Squid

    5 years

    • Squid Graphic

      Partner (exit to Locaweb LWSA3)

      Squid

      - Present 1 year 1 month

      São Paulo, Brasil

    • Squid Graphic

      Partner & Business Strategy Director

      Squid

      - 1 year 2 months

      São Paulo, Brasil

      • Oversaw a team of 6 managers as direct reports and 90 staff to plan and implement a business unit of strategic planning and development
      • Planned and implemented sales strategy, resulting in 50% of the revenue of the company

    • Squid Graphic

      Partner & Customer Success & Community Strategy Director

      Squid

      - 1 year 4 months

      • Led creative projects for marketing positions, identifying high-impact opportunities for innovation and all its approaches for clients and partners for the agency
      • Improve ROI for companies by delivering Data Driven PR, Influencer Marketing and Digital Storytelling
      • Directed Customer Success team of 65 staff to deliver strategy and communications to increase engagement and sales

    • Squid Graphic

      Head of Connections & Brand Experience

      Squid

      - 1 year 5 months

      São Paulo e Região, Brasil

      • Led a team of 25 to develop marketing strategy and cross-platform marketing campaigns
      • Served as key decision maker of influencer marketing strategies for brands to pitch their stories to opinion makers
      • Recruited, developed and motivated staff implementing digital campaign engagement and performance analysis for clients

  • Professor

    Consultant

    - Present 6 years

    • Taught courses about "The new era of Communications and how to influence people and bring more results for your business/market" for Universities (ESPM/FGV/ABERJE) and companies (ITAU, Neoenergia, and others)

  • MktMix Graphic

    Head of Innovation & Influence Marketing

    MktMix

    - 1 year 8 months

    • Managed the business unit of strategic planning development, leading the creative projects for marketing position
    • Identified high-impact opportunities for innovation and all its approaches for clients (Tiffany, Lacoste, Calvin Klein, Mary Kay, L'Occitane, among others)

  • Approach Comunicação Graphic

    Head of Innovation & Influence

    Approach Comunicação

    - 7 months

    • Led new business and the team of strategic planning development (special projects + Branded Content + brand strategy + influence marketing)
    • Main clients: Brown-Forman, Diageo, Mead Johnson, Kiko Milano, Mary Kay, Hasbro, Hi Technologies among others

  • Ideal H+K Strategies Graphic

    Head PR&Influence

    Ideal H+K Strategies

    - 2 years 1 month

    São Paulo e Região, Brasil

    • Supervised strategic planning development for brand position and reputation
    • Developed the strategic planning for the digital tone of voice for the Olympic Games - digital influencer marketing
    • Main clients: NIke, Rio2016 Olympics, International Meal Company (IMC), Westwing, among others

  • Beleza na Web Graphic

    Editor + Web and Influencers Consultant

    Beleza na Web

    - 2 months

  • Editor in Chief

    New_Content

    - 1 year 9 months

    • Led a multifunctional team of 20 staff for a segmented magazine that executed identity and brand communication for all channels with the final consumer and sales representatives of O Boticário Group

  • Editora Três

    Editora Três

    2 years 10 months

    • Editora Três Graphic

      Columnist, Gente IstoÉ

      Editora Três

      - 1 year 8 months

      São Paulo e Região, Brasil

      I was columnist for Portfolio section of photography - content of the most influential photographers of Brazil in the art, advertising, travel, lifestyle and fashion.

    • Editora Três Graphic

      Reporter, IstoÉ + IstoÉ Gente and 2016

      Editora Três

      - 1 year 4 months

      São Paulo e Região, Brasil

      Culture reporter, design & architecture, fashion, Isto É magazine's society.

  • iG - Publicidade e Conteúdo LTDA Graphic

    Reporter, iG Gente + iG Noivas and iG Luxo

    iG - Publicidade e Conteúdo LTDA

    - 1 year

    São Paulo e Região, Brasil

Education

Volunteer Experience

Projects

  • #VocêNaCapa

    Criação da estratégia para a edição de maio 2015 da ELLE Brasil - que comemorava 27 anos no país - com a primeira "SELFIE READY COVER" (empodeirando cada leitor).

    Other creators
    See project

Honors & Awards

  • Best Digital Campaign

    SABRE AWARDS / THE HOLMES REPORT

    #vocênacapa – Primeira Selfie-Ready Cover - Revista ELLE

Languages

  • Português

    Native or bilingual proficiency

  • Inglês

    Native or bilingual proficiency

  • Espanhol

    Native or bilingual proficiency

  • Francês

    Limited working proficiency

  • Alemão

    Elementary proficiency

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