New Job at NABJcareers.org Audience Editor, Social Media: New York, New York ProPublica
Application Deadline: June 24, 2024 at 9 a.m. ET
ProPublica is an independent, nonprofit newsroom that produces investigative journalism with moral force. We dig deep into important issues, shining a light on abuses of power and betrayals of public trust — and we stick with those issues as long as it takes to hold power to account.
We are seeking an audience editor who will lead the daily management and programming of our social platforms. Your work will focus on distributing new stories and reader callouts; recirculating evergreen stories; and promoting ProPublica events, membership drives and more. As needed, the role will also work closely with senior editors and reporters on the written and visual presentation of stories, helping to write headlines, push-notification language and related social copy. We want this candidate to be mindful of how we program our social channels differently during the weekend.
This position is part of ProPublica’s audience team and will report to the deputy audience editor.
Essential responsibilities
* Schedule and program ProPublica’s social media channels, including Twitter/X, Facebook, LinkedIn, Threads, Mastodon, Blue Sky and other platforms while assessing new ways to help us elevate our presence on social media.
* Deploy test-and-learn tactics to determine the best messages and social copy for promoting stories on various platforms.
* Interpret data and analytics to measure the impact of your work.
* Send push notifications to our audiences on desktop, native iOS and Android apps, and Apple News.
* Spot opportunities to respond to and build off existing work, repromoting stories and reposting social media posts from our journalists.
* Write and edit concise, compelling headlines and decks for stories, explainers, impact follow-ups and more.
* Participate in story and planning meetings as needed to best build out stories for social platforms.
* Draft social copy for your assigned stories, which can include single posts, X (formerly Twitter) threads, Instagram captions and more.
* Serve as the point person for your assigned stories, helping to inform the audience team of findings, potential promotional opportunities, and on-site and off-platform performance metrics.
* Attend daily, 15-minute editorial and audience standups and weekly team meetings.
* Ability to travel as required.
About you
We are looking for someone who has social media production, audience engagement and editing experience. The ideal candidate will have many of these skills:
* At least four years of experience creating social content and running social platforms.
* Experience managing social channels for a newsroom is a must. A background in breaking news or at a national publication is a plus.… See more jobs on the NABJ Career Center at NABJCareers.org #NABJJobAlerts
![]()
1
