Burlingame, California, United States
Contact Info
25K followers
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About
Articles by Jon
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Debate: when if ever should we gate our content behind a form?
Debate: when if ever should we gate our content behind a form?
By Jon Miller
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B2B Measurement in an Economic Downturn: 4 Things Marketers Should Know
B2B Measurement in an Economic Downturn: 4 Things Marketers Should Know
By Jon Miller
Activity
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Marketing leadership hires are brutal. Over 50% of VP Marketing/CMO hires fail within the first 18 months (see references in the comments). As…
Marketing leadership hires are brutal. Over 50% of VP Marketing/CMO hires fail within the first 18 months (see references in the comments). As…
Liked by Jon Miller
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Did we just become best friends? Yep! Join me and Tom Keefe from Demandbase for our upcoming webinar where I will talk with Tom about some of the ABM…
Did we just become best friends? Yep! Join me and Tom Keefe from Demandbase for our upcoming webinar where I will talk with Tom about some of the ABM…
Liked by Jon Miller
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🎉 Are you ready for it? The GTM Era Tour is about to begin its Fearless journey across the US! 🚀 In partnership with Kherise Benoit and the…
🎉 Are you ready for it? The GTM Era Tour is about to begin its Fearless journey across the US! 🚀 In partnership with Kherise Benoit and the…
Liked by Jon Miller
Experience & Education
Licenses & Certifications
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Marketo Certified Expert
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Issued
Publications
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The Definitive Guide to Engaging Email Marketing
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational.
The Definitive Guide to Engaging Email is a jam packed 150+ book, covering:
How to keep email relevant in a multi-channel world
5 key ways to make your emails engaging
How to create conversations and not campaigns
The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and…Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational.
The Definitive Guide to Engaging Email is a jam packed 150+ book, covering:
How to keep email relevant in a multi-channel world
5 key ways to make your emails engaging
How to create conversations and not campaigns
The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more
The new metrics of email marketing
What capabilities are critical in a modern email marketing service providerOther authorsSee publication -
The Definitive Guide to Marketing Automation
Heard the buzz around marketing automation? Got some questions? Check out my jam packed, 100 page guide to learn everything you have ever wanted to know about marketing automation:
What is marketing automation and how can it help my company?
Why is marketing automation so hot right now?
How does marketing automation differ from other technologies such as CRM and email marketing?
What are the common and advanced features of marketing automation tools?
How do I build a business…Heard the buzz around marketing automation? Got some questions? Check out my jam packed, 100 page guide to learn everything you have ever wanted to know about marketing automation:
What is marketing automation and how can it help my company?
Why is marketing automation so hot right now?
How does marketing automation differ from other technologies such as CRM and email marketing?
What are the common and advanced features of marketing automation tools?
How do I build a business case and convince internal stakeholders to act?
What does the future of marketing automation look like? -
Definitive Guide to Social Marketing
In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy.
You have to do more than social media. You have to do social marketing.
The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue.
You will…In the past, marketers have thought of social media as listening and publishing social content, but instead of viewing social as an isolated channel, today s marketer needs to incorporate it as part of their cohesive marketing strategy.
You have to do more than social media. You have to do social marketing.
The Definitive Guide to Social Marketing shows you how to add social to every marketing activity to drive buyer engagement, new business, and revenue.
You will learn:
- How to staff your social media team and get your entire organization on board
- How to turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
- How to leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and more for lead gen activities
- How to incorporate social marketing into every stage of your sales funnel
- How to effectively measure social marketing to focus on real business ROIOther authors -
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The Definitive Guide to Marketing Metrics and Marketing Analytics
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
With compelling graphics and real examples of Marketo’s own metrics and tactics, this 70 page book guide offers best practices for harnessing data to not only prove, but improve ROI:
The right metrics for understanding and interpreting…The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
With compelling graphics and real examples of Marketo’s own metrics and tactics, this 70 page book guide offers best practices for harnessing data to not only prove, but improve ROI:
The right metrics for understanding and interpreting marketing results
Why measuring marketing programs is difficult, and how to do it correctly and efficiently
Revenue metrics that get the executives' attention and prove marketing ROI
The critical elements of a marketing dashboard -
The Definitive Guide to Lead Nurturing
Informative and practical, The Definitive Guide to Lead Nurturing offers useful, qualitative insight from today's marketing thought leaders, basic and advanced B2B marketing best practices on must-have campaigns, and worksheets for calculating ROI and measuring the impact of nurturing done well. Use this guide as a workbook take notes, highlight what you find inspirational, share what you learn with your colleagues, and start driving explosive revenue growth.
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Join now to viewMore activity by Jon
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Very pleased to welcome Gail Axelrod to the marketing leadership team at Jellyfish! I worked with Gail at OpenView and have since watched her scale…
Very pleased to welcome Gail Axelrod to the marketing leadership team at Jellyfish! I worked with Gail at OpenView and have since watched her scale…
Liked by Jon Miller
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Create a category or redefine an existing one? It's easy to say create a new one, but both April Dunford and I agreed it's often easier and better to…
Create a category or redefine an existing one? It's easy to say create a new one, but both April Dunford and I agreed it's often easier and better to…
Liked by Jon Miller
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I am writing to share a bittersweet announcement: after an incredible journey at Demandbase, I have made the decision to move on to a new exciting…
I am writing to share a bittersweet announcement: after an incredible journey at Demandbase, I have made the decision to move on to a new exciting…
Liked by Jon Miller
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My mini-Mackenzie-Bezos moment--here are the amazing organizations receiving grants from my LOVED book proceeds: ✳️ CaterpillHERs--Based in…
My mini-Mackenzie-Bezos moment--here are the amazing organizations receiving grants from my LOVED book proceeds: ✳️ CaterpillHERs--Based in…
Liked by Jon Miller
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You've Got Lead! With our new Slack integration, we now notify you every time there is a new qualified lead from your website or cold emails. Secure…
You've Got Lead! With our new Slack integration, we now notify you every time there is a new qualified lead from your website or cold emails. Secure…
Liked by Jon Miller
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𝗧𝗵𝗶𝘀 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 👇 Came across this. Worth your attention. Below map is amazing. Should be on CEO coffee mugs ☕ It shows the…
𝗧𝗵𝗶𝘀 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 👇 Came across this. Worth your attention. Below map is amazing. Should be on CEO coffee mugs ☕ It shows the…
Liked by Jon Miller
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Repeat after me: Growth is not a strategy, and marketing isn’t coin operated! Great post Drew Neisser !
Repeat after me: Growth is not a strategy, and marketing isn’t coin operated! Great post Drew Neisser !
Liked by Jon Miller
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An email address reveals a wealth of insights about the person behind it, vastly improving the effectiveness of marketing throughout the customer…
An email address reveals a wealth of insights about the person behind it, vastly improving the effectiveness of marketing throughout the customer…
Liked by Jon Miller
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