About
Articles by John W.
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Problem-Solvers are More Valuable than Employees
Problem-Solvers are More Valuable than Employees
By John W. Ryan
Contributions
Activity
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Join us today in congratulating Kris Paulson on THREE years as a CMO at Authentic®🍾🎉 We asked our team about Kris and here are some qualities that…
Join us today in congratulating Kris Paulson on THREE years as a CMO at Authentic®🍾🎉 We asked our team about Kris and here are some qualities that…
Liked by John W. Ryan
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🚨 Every CMO on LinkedIn needs to discuss this stat with their CEO. 🚨 An Adobe Workfront study found that ⛈ 80% of marketers ⛈ feel overworked…
🚨 Every CMO on LinkedIn needs to discuss this stat with their CEO. 🚨 An Adobe Workfront study found that ⛈ 80% of marketers ⛈ feel overworked…
Posted by John W. Ryan
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If you want your mission and values to be hardcoded into your organizational DNA, you first have to hardcode them into your processes. Really good…
If you want your mission and values to be hardcoded into your organizational DNA, you first have to hardcode them into your processes. Really good…
Liked by John W. Ryan
Experience & Education
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Authentic®
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Patent #5,153,038 for Growth Engine Management (GEM) Process
U.S. Patent and Trademark Office
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Volunteer Experience
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Adult Leader
Appalachia Service Project
- 2 years 1 month
Rebuilding homes and repairs for the poverty-stricken in VA and West VA. We led teams of about 120 high school and college kids.
Publications
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BuyerSteps
See publication21st century B2B buyers have expectations that must be met or they will ignore providers in a world they rule with too many choices and too little time.
Buyers are the reason provider companies get to exist. However, confusion for the buyer and uneven results for the provider occur when core strategies are not aligned to support the buyer’s steps. Flipping to the buyer's point of view and mapping to their 21st century natural buying steps is a necessary change in mindset to enable…21st century B2B buyers have expectations that must be met or they will ignore providers in a world they rule with too many choices and too little time.
Buyers are the reason provider companies get to exist. However, confusion for the buyer and uneven results for the provider occur when core strategies are not aligned to support the buyer’s steps. Flipping to the buyer's point of view and mapping to their 21st century natural buying steps is a necessary change in mindset to enable revenue growth and true partnerships.
Buyer Steps offers every B2B provider a way to tailor their own answers within a marketing model that allows buyer teams to be successful in their decision making.
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Ippon - a bit of a back story. Ippon was founded in France 20 years ago by founder @StéphaneNomis, who happens to be a former member of the French…
Ippon - a bit of a back story. Ippon was founded in France 20 years ago by founder @StéphaneNomis, who happens to be a former member of the French…
Liked by John W. Ryan
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🚀 There are many things to do in B2B GTM; One is non-negotiable. And it's not to spend more money or hire more people. Know and commit to your…
🚀 There are many things to do in B2B GTM; One is non-negotiable. And it's not to spend more money or hire more people. Know and commit to your…
Posted by John W. Ryan
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Best team in the business GlideFast Consulting Apex Systems
Best team in the business GlideFast Consulting Apex Systems
Liked by John W. Ryan
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