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Why a Lack of Branding is Killing the Pet Industry
Why a Lack of Branding is Killing the Pet Industry
By John Cullen
Contributions
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Here's how you can explore various facets of Product Marketing as an intern.
I would recommend opening a store on Etsy and trying to sell product. You will learn... What sells and what doesn't. The difference between margin and markup. What types of marketing works - sales vs. Ads And the key lesson...'you can't buy what you have never heard of'. Everything starts with brand/product awareness.
Activity
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I had a fantastic couple of days at the General Pet Supply show in Chicago. I met a wonderful group of retailers, and the General Pet Supply team…
I had a fantastic couple of days at the General Pet Supply show in Chicago. I met a wonderful group of retailers, and the General Pet Supply team…
Liked by John Cullen
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General Pet, It’s been a show with 1 day remaining. Out here supporting Outward Hound to the masses and creating excitement on all things new…
General Pet, It’s been a show with 1 day remaining. Out here supporting Outward Hound to the masses and creating excitement on all things new…
Liked by John Cullen
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Meet with our team at Super Zoo and learn how we can help you realize your next nutraceutical product.
Meet with our team at Super Zoo and learn how we can help you realize your next nutraceutical product.
Liked by John Cullen
Experience & Education
Licenses & Certifications
Publications
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3 Mistakes that are Killing Your Pet… Business!
1. Not generating enough brand awareness. How many people have heard of your brand? Better yet, how many retail buyers know your company or brand? If the answer is zero, you can guarantee yourself zero sales.
What to do instead: Advertise in trade magazines while you are building distribution.
2. Not testing your product concept with research. Everyone loves their creations, but do consumers? Also, the first thing a retail buyer is wondering when they review your product is…1. Not generating enough brand awareness. How many people have heard of your brand? Better yet, how many retail buyers know your company or brand? If the answer is zero, you can guarantee yourself zero sales.
What to do instead: Advertise in trade magazines while you are building distribution.
2. Not testing your product concept with research. Everyone loves their creations, but do consumers? Also, the first thing a retail buyer is wondering when they review your product is - will consumers buy this? Should I take a risk on this product?
What to do instead: It is really smart to consider doing a small research study among consumers in your target market. Use best practices to find out if there is a market for your product. If people hate it you will save a ton of money moving a bad idea forward. If the results are positive, you can use them in your sales presentation. It helps take the risk out of your product in the buyer's mind.
3. Not getting help NOW! Many of our clients try to do everything themselves first. They spend a ton of money sending out samples and advertising in consumer magazines (without any distribution of their product) and making other mistakes. They come to us exhausted and desperate and broke.
What to do instead: Hire an expert in the pet industry. It doesn't have to be us, but someone that can help you navigate the pitfalls and get you back on track.
Of course if you want a free consult, contact us at: info@bulldogms.com or call 718-218-4PET (4738) to set up an appointment.
Visit www.bulldogms.com for more FREE pet marketing & sales advice. -
10 Signs You are a Pet Business Clown
John Cullen
10 Signs You are a Pet Business Clown
How to go from the BIG TOP to the BIG LEAGUE!
A controversial video explaining what you are doing wrong and how to succeed in the pet business.
The 10 Signs are:
1. You Have 1 SKU
2. Your Marketing Budget is $0
3. You Think Posting Cute Dog Pictures on Facebook will drive Demand for your Product
4. You Think You Can Get Into a Major Account without a Rep
5. You Have No Brand Recognition and Think…10 Signs You are a Pet Business Clown
How to go from the BIG TOP to the BIG LEAGUE!
A controversial video explaining what you are doing wrong and how to succeed in the pet business.
The 10 Signs are:
1. You Have 1 SKU
2. Your Marketing Budget is $0
3. You Think Posting Cute Dog Pictures on Facebook will drive Demand for your Product
4. You Think You Can Get Into a Major Account without a Rep
5. You Have No Brand Recognition and Think Petsmart will Carry Your Product
6. You Believe the Ridiculous Category Stats that Pet is a $50 Billion Industry
7. You Think You can Build Your Business with Distributors
8. You Don't Know How to Pay for Marketing & PR
9. You Write Dealer Orders at Trade Shows
10. Your Packaging Looks Like a 4th Grader Designed It
It's not your fault, but you need to get help.
Contact Bulldog Marketing & Sales Today for a FREE 1/2 Hour Consult info@bulldogms.com.
Learn more about Bulldog Marketing & Sales and check out all of the FREE pet marketing advice at:
http://www.bulldogms.com -
3 Pet Marketing Tactics You Can Use Today to Sell More Tomorrow
John Cullen
Pet Marketing how-to video that covers 3 simple marketing tactics to help pet product manufacturers and services sell more. Topics covered include:
1. Public Relations - Write a press release and submit it to petpr.com and reach pet influencers like pet trade magazines, pet bloggers and TV news producers that focus on pet.
2. SEO - Start learning about search engine optimization, do keyword research to figure out what people are searching for when they are looking for your…Pet Marketing how-to video that covers 3 simple marketing tactics to help pet product manufacturers and services sell more. Topics covered include:
1. Public Relations - Write a press release and submit it to petpr.com and reach pet influencers like pet trade magazines, pet bloggers and TV news producers that focus on pet.
2. SEO - Start learning about search engine optimization, do keyword research to figure out what people are searching for when they are looking for your product or service and optimize your website's title tag to include the keyword.
3. Start a blog - Blogging increases web traffic and inbound links (which helps with SEO). It also helps you become an authority in your product or service category.
Need help? Get a Bulldog.
http://www.bulldogms.com
Follow us on Twitter:
http://twitter.com/#!/BulldogMS
Visit our blog for a ton of FREE marketing & sales tips & tricks focused on the pet industry.
http://www.bulldogms.com/blog-page -
5 Things I Hate About the Pet Industry
John Cullen
5 Things I Hate About the Pet Industry
1. The Peddler Mentality
2. It's all Push, No Pull
3. The Ridiculous Category Stats
4. Marketing is an Afterthought
5. Anyone Can Get In
There is hope!
Get a Bulldog.
Visit Bulldog Marketing & Sales, Inc. for tons of FREE pet marketing tips & tricks, info & advice at...
http://www.bulldogms.com
or Call 718-218-4PET (4738) to schedule a FREE 1/2 hour consultation! -
10 Pet Marketing Commandments
John Cullen
Clearly I am no Moses and my inspiration is far from divine. However, I do know a thing or two about how to be successful in the pet industry. So here are my 10 Pet Marketing commandments, violate them at your own risk. Follow them and you may find success & riches in the pet industry.
10 Pet Marketing Commandments
1. Thou shalt have more than 1 pet product SKU.
2. Thou shalt have great packaging.
3. Know thy pet category.
4. Thou shalt get the right pet…Clearly I am no Moses and my inspiration is far from divine. However, I do know a thing or two about how to be successful in the pet industry. So here are my 10 Pet Marketing commandments, violate them at your own risk. Follow them and you may find success & riches in the pet industry.
10 Pet Marketing Commandments
1. Thou shalt have more than 1 pet product SKU.
2. Thou shalt have great packaging.
3. Know thy pet category.
4. Thou shalt get the right pet rep.
5. Know thy competition.
6. Thou shalt have a pet marketing budget.
7. Thou shalt go to Global Pet Expo.
8. Know thy pet customer (retailer).
9. Thou shalt advertise your pet product.
10. Thou shalt conduct pet marketing research.
I hope you find the commandments helpful. I wish you the best of luck in your pet business.
Need help? Bulldog Marketing & Sales, Inc. (http://www.bulldogms.com) offers a FREE 30 minute Pet Marketing consultation.
Contact us to set an appointment (http://www.bulldogms.com/contact/).
Want to learn more about Pet Marketing? Visit the Pet Marketing blog (http://www.bulldogms.com/blog-page).
Download my FREE whitepaper, "Confessions of a Pet Product Marketer" by visiting http://www.bulldogms.com/confessions/. -
5 Pet Marketing Secrets Revealed
John Cullen
Pet marketing video revealing 5 insider secrets as to how the pet business really works.
The video answers the questions...
- Do pet products sell themselves?
- What does it take to get my product into a pet distributor or pet chain?
- Can I be successful with a one SKU pet product line?
- Does a great pet product need marketing?
- Are pet products really price inelastic?
Pet industry veteran and Pet Marketing consultant John Cullen…Pet marketing video revealing 5 insider secrets as to how the pet business really works.
The video answers the questions...
- Do pet products sell themselves?
- What does it take to get my product into a pet distributor or pet chain?
- Can I be successful with a one SKU pet product line?
- Does a great pet product need marketing?
- Are pet products really price inelastic?
Pet industry veteran and Pet Marketing consultant John Cullen (http://www.bulldogms.com/bio) walks you through the 5 secrets step by step and offers insights as to how you can answer the questions above for your own business leading to greater success.
Enjoy the video? Would you like to learn more about Bulldog Marketing & Sales and what we can do for your business? Visit us at http://www.bulldogms.com or call us at 718-218-4Pet.
We offer a free consult. To schedule YOUR free consult visit http://www.bulldogms.com/contact
Want more FREE pet marketing advice, tips & tricks? Visit the Pet Marketing Blog http://www.bulldogms.com/blog-page
Organizations
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American Pet Products Association (APPA)
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- Present
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Billie Goat Innovation with a Splash is launching 2 new products at Superzoo 2024. We combine Goat Milk and Collagen to create 4 functional flavors…
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Good morning, LinkedIn! I'm happy to announce that as of this week, I've returned to the Campbell's Talent Acquisition team. It's been wonderful…
Good morning, LinkedIn! I'm happy to announce that as of this week, I've returned to the Campbell's Talent Acquisition team. It's been wonderful…
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My 18th year of attending Superzoo is approaching & I’m so excited with everything BrightPet will be showcasing! Come say hi! Booth #3347.
My 18th year of attending Superzoo is approaching & I’m so excited with everything BrightPet will be showcasing! Come say hi! Booth #3347.
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