John Cullen

New York City Metropolitan Area Contact Info
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Propel Your Pet Product Sales with Bulldog Marketing & Sales, Inc.

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  • Bulldog Marketing & Sales, Inc.

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Publications

  • 3 Mistakes that are Killing Your Pet… Business!

    1. Not generating enough brand awareness. How many people have heard of your brand? Better yet, how many retail buyers know your company or brand? If the answer is zero, you can guarantee yourself zero sales.

    What to do instead: Advertise in trade magazines while you are building distribution.

    2. Not testing your product concept with research. Everyone loves their creations, but do consumers? Also, the first thing a retail buyer is wondering when they review your product is…

    1. Not generating enough brand awareness. How many people have heard of your brand? Better yet, how many retail buyers know your company or brand? If the answer is zero, you can guarantee yourself zero sales.

    What to do instead: Advertise in trade magazines while you are building distribution.

    2. Not testing your product concept with research. Everyone loves their creations, but do consumers? Also, the first thing a retail buyer is wondering when they review your product is - will consumers buy this? Should I take a risk on this product?

    What to do instead: It is really smart to consider doing a small research study among consumers in your target market. Use best practices to find out if there is a market for your product. If people hate it you will save a ton of money moving a bad idea forward. If the results are positive, you can use them in your sales presentation. It helps take the risk out of your product in the buyer's mind.

    3. Not getting help NOW! Many of our clients try to do everything themselves first. They spend a ton of money sending out samples and advertising in consumer magazines (without any distribution of their product) and making other mistakes. They come to us exhausted and desperate and broke.

    What to do instead: Hire an expert in the pet industry. It doesn't have to be us, but someone that can help you navigate the pitfalls and get you back on track.

    Of course if you want a free consult, contact us at: info@bulldogms.com or call 718-218-4PET (4738) to set up an appointment.

    Visit www.bulldogms.com for more FREE pet marketing & sales advice.

    See publication
  • 10 Signs You are a Pet Business Clown

    John Cullen

    10 Signs You are a Pet Business Clown

    How to go from the BIG TOP to the BIG LEAGUE!

    A controversial video explaining what you are doing wrong and how to succeed in the pet business.

    The 10 Signs are:

    1. You Have 1 SKU

    2. Your Marketing Budget is $0

    3. You Think Posting Cute Dog Pictures on Facebook will drive Demand for your Product

    4. You Think You Can Get Into a Major Account without a Rep

    5. You Have No Brand Recognition and Think…

    10 Signs You are a Pet Business Clown

    How to go from the BIG TOP to the BIG LEAGUE!

    A controversial video explaining what you are doing wrong and how to succeed in the pet business.

    The 10 Signs are:

    1. You Have 1 SKU

    2. Your Marketing Budget is $0

    3. You Think Posting Cute Dog Pictures on Facebook will drive Demand for your Product

    4. You Think You Can Get Into a Major Account without a Rep

    5. You Have No Brand Recognition and Think Petsmart will Carry Your Product

    6. You Believe the Ridiculous Category Stats that Pet is a $50 Billion Industry

    7. You Think You can Build Your Business with Distributors

    8. You Don't Know How to Pay for Marketing & PR

    9. You Write Dealer Orders at Trade Shows

    10. Your Packaging Looks Like a 4th Grader Designed It

    It's not your fault, but you need to get help.

    Contact Bulldog Marketing & Sales Today for a FREE 1/2 Hour Consult info@bulldogms.com.

    Learn more about Bulldog Marketing & Sales and check out all of the FREE pet marketing advice at:

    http://www.bulldogms.com

    See publication
  • 3 Pet Marketing Tactics You Can Use Today to Sell More Tomorrow

    John Cullen

    Pet Marketing how-to video that covers 3 simple marketing tactics to help pet product manufacturers and services sell more. Topics covered include:

    1. Public Relations - Write a press release and submit it to petpr.com and reach pet influencers like pet trade magazines, pet bloggers and TV news producers that focus on pet.

    2. SEO - Start learning about search engine optimization, do keyword research to figure out what people are searching for when they are looking for your…

    Pet Marketing how-to video that covers 3 simple marketing tactics to help pet product manufacturers and services sell more. Topics covered include:

    1. Public Relations - Write a press release and submit it to petpr.com and reach pet influencers like pet trade magazines, pet bloggers and TV news producers that focus on pet.

    2. SEO - Start learning about search engine optimization, do keyword research to figure out what people are searching for when they are looking for your product or service and optimize your website's title tag to include the keyword.

    3. Start a blog - Blogging increases web traffic and inbound links (which helps with SEO). It also helps you become an authority in your product or service category.

    Need help? Get a Bulldog.
    http://www.bulldogms.com

    Follow us on Twitter:
    http://twitter.com/#!/BulldogMS

    Visit our blog for a ton of FREE marketing & sales tips & tricks focused on the pet industry.
    http://www.bulldogms.com/blog-page

    See publication
  • 5 Things I Hate About the Pet Industry

    John Cullen

    5 Things I Hate About the Pet Industry

    1. The Peddler Mentality

    2. It's all Push, No Pull

    3. The Ridiculous Category Stats

    4. Marketing is an Afterthought

    5. Anyone Can Get In

    There is hope!

    Get a Bulldog.

    Visit Bulldog Marketing & Sales, Inc. for tons of FREE pet marketing tips & tricks, info & advice at...

    http://www.bulldogms.com

    or Call 718-218-4PET (4738) to schedule a FREE 1/2 hour consultation!

    See publication
  • 10 Pet Marketing Commandments

    John Cullen

    Clearly I am no Moses and my inspiration is far from divine. However, I do know a thing or two about how to be successful in the pet industry. So here are my 10 Pet Marketing commandments, violate them at your own risk. Follow them and you may find success & riches in the pet industry.

    10 Pet Marketing Commandments

    1. Thou shalt have more than 1 pet product SKU.

    2. Thou shalt have great packaging.

    3. Know thy pet category.

    4. Thou shalt get the right pet…

    Clearly I am no Moses and my inspiration is far from divine. However, I do know a thing or two about how to be successful in the pet industry. So here are my 10 Pet Marketing commandments, violate them at your own risk. Follow them and you may find success & riches in the pet industry.

    10 Pet Marketing Commandments

    1. Thou shalt have more than 1 pet product SKU.

    2. Thou shalt have great packaging.

    3. Know thy pet category.

    4. Thou shalt get the right pet rep.

    5. Know thy competition.

    6. Thou shalt have a pet marketing budget.

    7. Thou shalt go to Global Pet Expo.

    8. Know thy pet customer (retailer).

    9. Thou shalt advertise your pet product.

    10. Thou shalt conduct pet marketing research.

    I hope you find the commandments helpful. I wish you the best of luck in your pet business.

    Need help? Bulldog Marketing & Sales, Inc. (http://www.bulldogms.com) offers a FREE 30 minute Pet Marketing consultation.

    Contact us to set an appointment (http://www.bulldogms.com/contact/).

    Want to learn more about Pet Marketing? Visit the Pet Marketing blog (http://www.bulldogms.com/blog-page).

    Download my FREE whitepaper, "Confessions of a Pet Product Marketer" by visiting http://www.bulldogms.com/confessions/.

    See publication
  • 5 Pet Marketing Secrets Revealed

    John Cullen

    Pet marketing video revealing 5 insider secrets as to how the pet business really works.

    The video answers the questions...

    - Do pet products sell themselves?

    - What does it take to get my product into a pet distributor or pet chain?

    - Can I be successful with a one SKU pet product line?

    - Does a great pet product need marketing?

    - Are pet products really price inelastic?

    Pet industry veteran and Pet Marketing consultant John Cullen…

    Pet marketing video revealing 5 insider secrets as to how the pet business really works.

    The video answers the questions...

    - Do pet products sell themselves?

    - What does it take to get my product into a pet distributor or pet chain?

    - Can I be successful with a one SKU pet product line?

    - Does a great pet product need marketing?

    - Are pet products really price inelastic?

    Pet industry veteran and Pet Marketing consultant John Cullen (http://www.bulldogms.com/bio) walks you through the 5 secrets step by step and offers insights as to how you can answer the questions above for your own business leading to greater success.

    Enjoy the video? Would you like to learn more about Bulldog Marketing & Sales and what we can do for your business? Visit us at http://www.bulldogms.com or call us at 718-218-4Pet.

    We offer a free consult. To schedule YOUR free consult visit http://www.bulldogms.com/contact

    Want more FREE pet marketing advice, tips & tricks? Visit the Pet Marketing Blog http://www.bulldogms.com/blog-page

    See publication

Organizations

  • American Pet Products Association (APPA)

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    - Present

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