John Gerzema
John Gerzema is an influencer

New York, New York, United States Contact Info
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John Gerzema is CEO of The Harris Poll, a leading public opinion, market research…

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Experience & Education

  • The Harris Poll

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Volunteer Experience

  • National Kidney Foundation Graphic

    Chariman, The National Kidney Foundation

    National Kidney Foundation

    - Present 10 years 3 months

    Health

    Member, Board of Directors, The National Kidney Foundation, and member and past National Chairman of The Board (2017-2020)

  • University of the People Graphic

    Board advisor

    University of the People

    - Present 13 years

    Education

    Board advisor for marketing and finance for the world's largest non-profit, tuition-free global University

  • United Nations Foundation Graphic

    Advisory Board Member: The U.N. Girl Up Campaign

    United Nations Foundation

    - Present 11 years 5 months

    Human Rights

    The United Nations Foundation Girl Up Campaign is a non-profit committed to building leadership, policy and advocacy for at-risk girls around the world. We help steer the organization's growth through corporate advisory, fundraising and management counsel.

Publications

  • Trust Incorporated: Strategies For Building Your Company's Most Valuable Asset

    Next Decade

    Contributed a chapter to this book, where more than 30 leading experts share their insights on the impact of trust on business success in this handbook on organizational trust. Edited by Barbara Brooks Kimmel

    Other authors
    See publication

  • The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future

    Jossey-Bass, A Wiley & Sons Company

    The book is the result of a two-year survey of 64,000 people in 18 nations and 80 on-the-ground interviews in 13 countries with start-ups, political leaders, NGO's, educators and more. Along with Pulitzer-Prize winner Michael D'Antonio, we explore how the most innovative women and men are breaking from traditional structures to influence new ways of leading and solving today’s challenges.
    The Athena Doctrine is #2 on New York Times Best Sellers List and #5 on The Wall Street Journal Best…

    The book is the result of a two-year survey of 64,000 people in 18 nations and 80 on-the-ground interviews in 13 countries with start-ups, political leaders, NGO's, educators and more. Along with Pulitzer-Prize winner Michael D'Antonio, we explore how the most innovative women and men are breaking from traditional structures to influence new ways of leading and solving today’s challenges.
    The Athena Doctrine is #2 on New York Times Best Sellers List and #5 on The Wall Street Journal Best Sellers List

    See publication

  • The Rise of Mindful Consumption

    McKinsey's Voices on Society

    My essay on the power in ethical-based consumerism

    See publication

  • Essayist and Columnist

    The Economist

    Frequent contributor to The Economist

    See publication

  • Spend Shift: How The Post Crisis Values Revolution is Changing The Way We Buy, Sell and Live

    Jossey Bass/Wiley Publications

    In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing…

    In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D’Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.

    See publication

  • The Brand Bubble: The Looming Crisis in Brand Value And How To Avoid It

    Jossey Bass/Wiley Publications

    Gerzema’s bestselling book The Brand Bubble identified the beginning of changes in consumer attitudes that preceded the financial crisis. It was named one of Amazon’s best business books of 2008 and best marketing books by Strategy + Business of 2009.

    See publication

  • Columnist

    The Huffington Post

    My columns feature regular posts on leadership, women's advocacy and other writings from my most recent book, The Athena Doctrine

    See publication

  • Columnist for Inc. Magazine

    -

    John's column 'Trend Watcher' explores how data, consumerism and innovation reveal new routes to innovation and commerce in the marketplace.

    See publication

Courses

  • Marketing, Finance, Journalism

    -

Projects

  • TEDxKC Talk: The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future

    - Present

    This talk, based on my NYT Best-seller, The Athena Doctrine explores the rise of feminine skills and competencies and their impact on leadership, innovation and progress. Pulitzer Prize Winner Michael D'Antonio and I surveyed 64,000 people in 13 nations and traveled to another 18 countries meeting with business leaders, NGO's, start-ups and politicians. And around the world, we found strong consensus for inclusion of feminine values and thinking – a view shared nearly equally by women, men and…

    This talk, based on my NYT Best-seller, The Athena Doctrine explores the rise of feminine skills and competencies and their impact on leadership, innovation and progress. Pulitzer Prize Winner Michael D'Antonio and I surveyed 64,000 people in 13 nations and traveled to another 18 countries meeting with business leaders, NGO's, start-ups and politicians. And around the world, we found strong consensus for inclusion of feminine values and thinking – a view shared nearly equally by women, men and millennials.

    See project

  • TEDxWomen Talk

    I was honored to give this talk on the rise of feminine skills and competencies in leadership on the main stage at TedxWomen, which was broadcast to chapters worldwide.

    See project

  • TEDx Talk: The Post Crisis Consumer

    - Present

    There's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, I identify four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

    See project

Honors & Awards

  • Created Model for U.S. News & World Report 'Best Countries'​ with Wharton; Presented at Davos

    World Economic Forum

    Working with our team and Wharton Professor David Reibstein, we created a model of measurement for nations, assessing countries against 16,000 elites, business people and citizens, which have become the rankings for U.S. News & World Report 'Best Countries'. I presented our findings in Davos at The World Economic Forum

  • Medill Hall of Achievement - 2014

    The Medill School of Journalism, Northwestern University

    Inducted into into the Medill Hall of Achievement for 2014 reflecting distinguished alumni from The Medill School of Journalism, Media and Integrated Marketing Communications.

  • Forbes 100 'Must Follow Marketing Minds' of 2014 on Twitter

    Forbes Magazine

    http://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/4/

  • New York TImes Best Selling Book

    The New York Times

    My book, The Athena Doctrine debuted at #2 on The New York Times Best Selling List. The book is also a Wall Street Journal and USA Today Best Seller.

  • Best Business Books 2011

    FAST COMPANY

  • #2 on best-seller rankings

    Wall Street Journal

  • Awarded, "Fifty Classic Management Articles Of The Past Decade

    Strategy & Business

  • Named to 2014 Top Thought Leaders in Trustworthy Business

    -

    Honored to be named to the 2014 Top Thought Leaders in Trustworthy Business http://trustacrossamerica.com/offerings-thought-leaders-2014.shtml

Organizations

  • NY AMA Marketing Hall of Fame Academy

    Voting Member

    - Present

    The members of the New York American Marketing Association and The Effies sponsor The Marketing Hall of Fame to celebrate brilliance in marketing. The Marketing Hall of Fame Academy votes on inductees on an annual basis.

  • National Kidney Foundation

    Board Member

    - Present

    The National Kidney Foundation is the leading organization in the U.S. dedicated to the awareness, prevention and treatment of kidney disease for hundreds of thousands of healthcare professionals, millions of patients and their families, and tens of millions of Americans at risk.

  • The Weizman Institute of Science

    The American Committee: Key Influencer

    - Present

    The Weizmann Institute of Science is dedicated to building a community – physically, socially, intellectually – that provides the best possible environment for driving scientific discovery. My role as a key Influencer, is to build awareness of the extraordinary research at the Weizmann Institute – taking science from an abstract concept to something with real, personal meaning. My focus is on advocating for girls and STEM programs that Weitzman supports.

  • United Nations Foundation Girl Up Campaign

    Leadership Advisor and Advocate

    - Present

    The United Nations Girl Up Campaign envisions a world where all girls, no matter where they live, have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. John is an advocate, advisor and consultant to this vital UN program

  • University Of The People

    Board Advisor

    - Present

    I serve in an advisory capacity to the business administration board of University of The People, The World's First Tuition-Free Online University.

  • Fellow, The Athena Center For Leadership, Barnard College

    Fellow

    - Present

    As a Fellow with The Athena Center For Leadership Studies at Barnard College, I study emergent leadership strategies and act as an advocate for women's leadership policies around the world.

  • Rainforest Alliance

    Advisor

    - Present

    John advises the CEO of The Rainforest Alliance. The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

  • Wanderfly

    Board Advisor

    -

    I served as a Board Advisor for this NY based travel and entertainment internet portal which was sold to TripAdvisor.

  • OpenCo

    Advisor

    OpenCo, a new kind of conference-as-festival where the most innovative companies open their doors to the general public, announced the full list of 133 participating host companies (HostCos) for OpenCo New York and introduced a newly appointed OpenCoNY Advisory Council. OpenCo New York comes on the heels of a very successful inaugural San Francisco event last fall and is part of Internet Week New York. Events are also scheduled for Detroit, London and San Francisco later this year.

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