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Articles by John
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Seeking a Great Way to Market your Green-Tech / Sustainability Message?
Seeking a Great Way to Market your Green-Tech / Sustainability Message?
By John Gaffigan
Contributions
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How do you pick the right lead generation metrics?
Whether the offering is new to market, or you want to breath newfound life into an existing one, the starting point is the same. Who makes for your ideal client profile (aka ICP)? Taking an educated guess is the first step, but validating that target market must be verified. Do traditional "A/B" testing on the value prop you offer the ICP and measure interest results. Work with an expert CMO. This key marketing exec can be in-house and/or outsourced. I say "and/or" because your hired CMO can and should confer with an objective expert. It's not an ego rush, it's higher assurance that the ICP and messaging are both being honed for success.
Activity
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🖐️ Sportsmanship: where respect and compassion meet. ✨ 💫 Sportsmanship and kindness are integral components of a positive and respectful athletic…
🖐️ Sportsmanship: where respect and compassion meet. ✨ 💫 Sportsmanship and kindness are integral components of a positive and respectful athletic…
Liked by John Gaffigan
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Stacy Havener, a REAL Marketing guru for the Financial Industry says you should not pitch product, but tell a story about yourself to build…
Stacy Havener, a REAL Marketing guru for the Financial Industry says you should not pitch product, but tell a story about yourself to build…
Liked by John Gaffigan
Experience & Education
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IsI Enterprises
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Volunteer Experience
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GreenTech Expo Director
Boston GreenFest
- Present 6 years 2 months
Environment
I'm building green / clean tech sponsorship for the 13th Annual Boston GreenFest, and exploring channels to expand this worthy mission globally. Our event is the largest green forum in New England, attracting over 20,000 folks daily that visit the tent booths set up along the Greenway.
More information can be found at www.BostonGreenFest.org, or email me - john@bostongreenfest.org. Hope to see you August 20-23, 2020!
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In 2023, we lowered our carbon emissions by 3% and our carbon intensity by 13%. We also reached our goal to match 100% of the electricity consumed by…
In 2023, we lowered our carbon emissions by 3% and our carbon intensity by 13%. We also reached our goal to match 100% of the electricity consumed by…
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