Joanne Furtsch

Joanne Furtsch

San Francisco, California, United States
1K followers 500+ connections

Activity

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Licenses & Certifications

Publications

  • DAA Ad Marker Implementation Guidelines for Mobile v1.0

    Digital Advertising Alliance - DAA

    The ability to advertise in mobile contexts, including mobile Web and mobile apps, presents new opportunities for marketers to deliver valuable, relevant messages to their audiences. In these mobile contexts, the DAA’s tools for enhanced notice help consumers find out when information about their interests is being gathered or used to customize the ads they receive. Advertising on mobile devices is inherently different than advertising on the desktop and laptop platforms. These differences…

    The ability to advertise in mobile contexts, including mobile Web and mobile apps, presents new opportunities for marketers to deliver valuable, relevant messages to their audiences. In these mobile contexts, the DAA’s tools for enhanced notice help consumers find out when information about their interests is being gathered or used to customize the ads they receive. Advertising on mobile devices is inherently different than advertising on the desktop and laptop platforms. These differences include navigation using touch and gestures, smaller screen size, and variability in Internet connectivity. Because of these inherent differences, the DAA has developed these new Ad Marker Implementation Guidelines for Mobile. These Guidelines are intended to help ensure mobile device users have access to the same insight into and control over mobile advertising as they already enjoy in desktop environments.

    These Guidelines address use cases in which consumers interact with the screen without using a cursor, as is the case when they use mobile devices such as smart phones and tablets. For example, if the consumer must touch the screen to interact with the content, then the device being used is most likely a mobile device. Other non-cursor interactions may also include actions like shaking, tilting, or physically moving from one location to another. These guidelines apply to both in-app and mobile browser environments for mobile devices.

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Projects

  • US Technical Advisory Group - ISO PC 317 Privacy Design Consumer Goods and Services

    Contributing writer for the development and publication of ISO 31700

Honors & Awards

  • Speaker at DAA Annual Summit

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    Topic: Integration with DAA Tools and Platforms

  • Speaker at Global CBPR Forum Workshop

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    Topic: Review of the CBPR Program Requirements

  • Webinar Presenter for Potential Customers on Privacy, Data Protection, and Industry Trends

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Organizations

  • US Technical Advisory Group to ISO/PC 317

    Registered Expert and Working Group Member

    Mentor to young professionals embarking on careers in Data Privacy.

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