Jessica Baker

New York City Metropolitan Area Contact Info
2K followers 500+ connections

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About

Specialties: Digital Innovation, Product Strategy, Product Marketing.

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Experience & Education

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Honors & Awards

  • One Show Silver Pencil for Jeff GordonTest Drive

    One Show Silver Pencil

    Jeff Gordon Test Drive: One Show Silver Pencil Award for Entertainment

  • Cannes Lions for Uncle Drew

    Cannes Lions

    Uncle Drew: SILVER BRANDED ENTERTAINMENT LION for "Best film a client has created around a brand"

    Uncle Drew: BRONZE FILM LION for "Best Branded Content Internet Film"

  • National Golden Addy for Uncle Drew

    American Advertising Federation

    Uncle Drew: National Golden Addy for Digital Advertising

Languages

  • English

    Native or bilingual proficiency

  • French

    Limited working proficiency

Organizations

  • Greenwich Country Day School

    Alumni Advisory Council

    - Present

  • Greenwich Country Club

    Junior Associates Chair, Member of the Board

    - Present

  • Columbia Business School Career Center

    Career Fellow

    -

  • Columbia Women in Business

    VP Leadership Development and Mentoring

    -

  • PepsiCo CONN3CT

    Co-Chair

    -

    • Managed Leadership Team and shaped both yearly and long term objectives and strategy for CONN3CT. • Led the creation of quarterly mentoring lunches where CONN3CT members were given access to senior leadership to learn about their career paths at PepsiCo and current company news. Program has expanded to include one on one lunches with senior leaders as well as partnership events with other PepsiCo organizations. • Led the planning and execution of the Community Service event for the PepsiCo…

    • Managed Leadership Team and shaped both yearly and long term objectives and strategy for CONN3CT. • Led the creation of quarterly mentoring lunches where CONN3CT members were given access to senior leadership to learn about their career paths at PepsiCo and current company news. Program has expanded to include one on one lunches with senior leaders as well as partnership events with other PepsiCo organizations. • Led the planning and execution of the Community Service event for the PepsiCo 2013 Summer Internship Program. • Collaborated with CONN3CT leadership team to execute the 2011, 2012, and 2013 CONN3CT Annual Conferences, which included speeches from CEO Indra Nooyi and President Al Carey. • Created and piloted the CONN3CT Spaces initiative to provide locations at our agency partners and PepsiCo locations for PepsiCo Employees to hold off sites and team meetings. • Served as CONN3CT Liaison for PepsiCo Marketing Leadership Team.

  • Northwestern University F&F Marketing Group

    Assistant Director of Account Management

    -

    • Founding member of the organization led by students passionate about marketing looking for real world experience. • Secured new clients for the business in its first few months • Gathered and reported feedback and suggestions from clients to the Creative Director. • Identified possible ways to improve the clients business that they have not thought of themselves • Secured the club's first clients: InterFraternity Council and Panhellenic Council

  • Northwestern University Associate Student Government

    Leader of External Relations Committee

    -

    • Initiated and assessed market and financial studies to identify programs aimed at improving Northwestern student life • Developed and launched a successful SafeWalk pilot program (Spring 2009) • Created and piloted an online database for Northwestern students living off-campus

  • Northwestern University Institute for Student Business Education

    Director of Marketing

    -

    • Spearheaded the creation of a new marketing division in the group. Interviewed and hired a marketing team from student applicants. • Designed flyers and other promotional items for ISBE events and the organization itself • Piloted a pitch book for corporations recruiting on campus with the the Corporate Relations division

  • Northwestern University Admissions Office

    Co-Coordinator of Northwestern Student Admissions Council

    -

    • Host prospective students and convince them Northwestern is the right school for them • Represent Northwestern University on panels and receptions for visiting high school college - counselors • Organize and execute Alumni Interviews for hundreds of prospective students

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