Jeremy Ragonese

I wish more brands would realize how a content strategy that provides REAL value means EVERYONE wins. In this video, I break down the content strategy from Texas Hill Country Provisions which generates hundreds of thousands of video views, provides a ton of high quality entertainment for music fans, and gives emerging musicians a platform to get their music out. That's why I think this just might be the perfect content marketing strategy. #contentmarketing #brand #marketingstrategy https://lnkd.in/gM-rZqNv

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Coming up with a range of “collaborative work settings” – which is often the go-to solution today, is just like having a simple list of ingredients to make bread: flour, yeast, sugar, salt, water, and oil. https://hubs.ly/Q02v7HtF0

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Great brand messaging is specific. It clearly communicates the value your products and services deliver. 💰 There are a few spots remaining for my 2 week course on Brand Messaging: https://lnkd.in/gyhaG2ff. I will teach you a proven, step-by-step process to develop brand messaging that sells. Sign-up today. It's gonna be awesome!

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It's time for Episode 199 of the Promo UpFront #podcast! This time Bill Petrie and I chat about the PPAI - Promotional Products Association International "Cool Stuff List," the FTC ruling on non-competes, the lost art of "reading people," and much more! Watch or listen...and let us know what you think! #marketing #branding #noncompete

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The need to crafting an integrated marketing approach may sound straightforward, but executing it can be challenging especially in larger organization. In many circumstances, companies prioritize short-term gains over long-term sustainability. Having navigated diverse corporate landscapes, I've learned that developing a robust integrated marketing strategy demands meticulous planning, collaborative partnerships across departments, and a shift in mindset from individual channel victories to overarching marketing ROI. A recent article featuring J.M. Smuckers' CMO, Gail Hollander, resonated deeply with me. She spearheaded initiatives to revitalize iconic brands like Jif and Meow Mix. Hollander emphasized the importance of integrated teams devoid of silos, where every facet, be it media, data, or social, seamlessly intertwines. This holistic approach fosters synergy, ensuring that the business thrives today while safeguarding brand vitality for tomorrow. #integratedmarketing #CPGmarketing #brandmarketing

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Listen to my advice as to how #fractionalcmos can help find business and marketing sweets spots...read more info here: https://lnkd.in/eewgMv4z

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The MCA Prodcast is on a roll, and we have had some outstanding first guests in this season already, and the next one is no exception. This week I talk with Matt Miller, President and CEO of the AICP (Association of Independent Commercial Producers) in the US. AICP represents the interests of independent companies that specialise in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. Matt looks back on his 30 years with AICP and considers how the industry has changed (or not) in that time. “I think probably more has stayed the same than changed”, he says. He also reveals how he ended up on The Today Show many times as a correspondent for all things advertising, often explaining the cultural phenomena of Super Bowl advertising to the US audience. We discuss the changing nature of production and procurement – how production costs vary around the world and why the US is amongst the most expensive. Matt explains the balancing act for any brand is between the value of US talent and expertise versus potential cost-savings elsewhere. Is there a potential conflict where agencies may not be providing the best outcome for their clients? Also, what do these shifts mean for talent, talent development and people thinking about their career trajectory? This is such an interesting and thought provoking podcast and we find out Matt was also a drummer in a rock band called Bicycles for Afghanistan, and he's a collector of cats!!!!! Listen tomorrow at theprodcast.com and all good podcast platforms #advertisingproduction #productionconsulting #productioncompanies #advertising #creativity #murphycobb

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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Take a look at the powerful impact private label brands have had on national brands over the last year! Better product development, value pricing, and consumer education, thanks to in-store digital displays, are contributing factors. Sources: NIQ and WSJ #digitaldisplays #productmarketing #fractionalcmo #incitecreative

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Consumer Spending Slowdown: It's Time to Rethink Your Marketing Strategy In recent months, we’ve seen a noticeable slowdown in consumer spending across various sectors, particularly in home improvement and construction. This shift in consumer behavior presents new challenges for businesses relying on consistent demand in these areas. Home Improvement and Construction: Categories that once thrived on robust consumer interest are now experiencing a decline. Factors such as economic uncertainty, rising interest rates, and shifting priorities are contributing to this trend. For businesses in these sectors, sticking to a "business as usual" approach in marketing is no longer viable. Adapting to the New Landscape: Here’s why continuing with your traditional marketing strategies might not yield the desired results: Changing Consumer Priorities: Consumers are becoming more cautious with their spending. They are prioritizing essential over discretionary purchases. This means your marketing messages need to be more compelling and relevant to capture their attention. Increased Competition: As consumer spending slows, competition for the remaining market share intensifies. Differentiating your brand through targeted and innovative marketing strategies is crucial. Shift in Channels: Consumers are increasingly turning to digital channels for research and purchasing decisions. Ensuring your online presence is strong and optimized for conversions is more important than ever. Equip Marketing Group: Your Partner in Navigating Change At Equip Marketing Group, we understand the complexities of this evolving market and are here to help you pivot your marketing strategy effectively: ✅ Data-Driven Insights: We leverage advanced analytics to understand shifting consumer behaviors and tailor your marketing efforts accordingly. ✅ Targeted Campaigns: Our team develops hyper-targeted campaigns that resonate with your audience’s current needs and priorities, ensuring your message cuts through the noise. ✅ Digital Optimization: From SEO to PPC, we optimize your digital presence to capture leads where they are most active—online. Our strategies ensure you reach your audience effectively and efficiently. ✅ Innovative Solutions: We stay ahead of industry trends, incorporating the latest marketing technologies and methodologies to keep your business at the forefront. Now is the time to rethink your marketing approach and adapt to the changing landscape. Running your marketing as usual is not the best path forward. Equip Marketing Group is here to guide you through these uncertain times and help you achieve sustained growth. Ready to innovate your marketing strategy? Let’s connect and explore how we can drive your business forward! https://equip.agency/ (330) 600-3092 #MarketingStrategy #ConsumerSpending #HomeImprovement #Construction #DigitalMarketing #EquipMarketingGroup #BusinessGrowth #MarketTrends

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Best Practices for Integrating a Fractional CMO https://lnkd.in/exrtMhMf . #fractionalcmo #bostondigitalmarketing #brickmarketing #nickstamoulis

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Selling your business is a big decision and getting the right professional help is critical to navigating the process and getting maximum value. Thanks Brendan Menapace, for including me in this informative M & A article. https://lnkd.in/gFvNEhKW

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The hard truth is that markets have ebbs and flows, and leaders must meet any given moment with the action it demands. #GoodBetterBastBrand wearebast.com https://loom.ly/2MEkTFc

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As we've started to work with more and more breweries, one thing continues to stand out: the critical importance of viewing and treating your wholesalers as true partners, not just another sales channel. This approach goes beyond business processes and by the book strategies—it's about relationship building and creating a partnership that can significantly influence a brand's success in the market. 🤝 Mutual Investment: Trust me, your distributors can tell whether you view them as partners or not. Your daily interactions and communication with distributors clearly reflect your attitude towards them, impacting the relationship significantly. Nothing can compensate for a lack of respect and support. Remember, distributors are not just another sales outlet; they are your business partners in each market. The more you invest in and support this relationship, the more success you will achieve. Such a constructive relationship motivates distributors to go above and beyond in marketing and selling your products, directly boosting your brand’s growth and reach. 😕 Avoiding the Pitfalls of Transactional Relationships: A purely transactional view where distributors are seen as just another sales avenue can breed resentment. If a brewery starts wondering, "Why aren't they selling more?" without understanding the distributor's challenges and market conditions, it creates a divide. This often leads to distributors prioritizing other brands that value a collaborative approach. 🌟 Building Strong Relationships: By engaging positively and recognizing the critical role that distributors play, breweries can foster a spirit of teamwork and shared objectives. We are all human, and when we are working hard to achieve a goal, all we really want is someone in our corner supporting that effort. When we are getting that support, we are so much more likely to go above and beyond to help achieve additional success for that partner. The shift from viewing distributors as mere vendors to recognizing them as key partners is crucial. Having witnessed these relationship dynamics for nearly a decade from a wholesaler's perspective, and now while working with beverage companies, the importance of this dynamic could not be more clear. Before you do ANYTHING else for your beverage company, you have to evaluate and adjust the perspective of your distributor relationships. Are you working alongside them towards shared goals, or are you just hoping they hit sales targets? Until you get the right approach to your distributor relationships, nothing else matters. #BeverageIndustry #Partnership #BusinessStrategy #BrandGrowth #Leadership #FiveStarBeverage #FiveStarStrategy

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Shifting Budget Spend To Keep Business Coming In -What if you followed Kellogg’s example and looked at economic downturns not as a reason for austerity, but as an opportunity to differentiate your business? Here’s why you should put resources into marketing—and how to do it. #DonnaBender

A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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More legacy wineries should consider digital marketing as a growth strategy. Better ROI, easier to measure, unlimited reach, and allows for better brand building. If you're a successful legacy winery, you already have a solid brand, so you'll probably be great digitally, too.

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