About
Courses by Ian
Articles by Ian
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From Search Engine to Publisher: Google’s Evolution & How We Can Thrive
From Search Engine to Publisher: Google’s Evolution & How We Can Thrive
By Ian Lurie
Activity
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Seattle folks, I'm looking for a photographer who can turn my face, which is made for radio, into a decent headshot. Any recommendations?
Seattle folks, I'm looking for a photographer who can turn my face, which is made for radio, into a decent headshot. Any recommendations?
Posted by Ian Lurie
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I'm excited to be keynoting at the #EngagePDX Conference on October 17-18 in Portland, OR! Join me and other industry experts for two days of digital…
I'm excited to be keynoting at the #EngagePDX Conference on October 17-18 in Portland, OR! Join me and other industry experts for two days of digital…
Liked by Ian Lurie
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Key Cost Cutting Benefits of Master Data Management: 1️⃣ Streamline your customer experience with faster answers to product-related questions 2️⃣…
Key Cost Cutting Benefits of Master Data Management: 1️⃣ Streamline your customer experience with faster answers to product-related questions 2️⃣…
Liked by Ian Lurie
Experience & Education
Publications
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One Trick Ponies Get Shot
Portent
From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.
In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:
The limitations of a tactically-driven services model.
How…From landscapers to lawyers, services companies have suffered in the 21st Century. All of these companies practice their crafts. But in the last decade, a new focus on 'productized' services has sucked the life out of services companies by de-emphasizing the craft and turning services into commodities.
In the form of a corporate fable, One-Trick Ponies Get Shot discusses the problem, and offers a solution. Read:
The limitations of a tactically-driven services model.
How to build a strategic model around your services and tactics.
Why and how this grows your business.
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The Web Marketing All-In-One Desk Reference for Dummies, 2nd Edition
Wiley
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's…
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
Other authorsSee publication -
The Web Marketing All-In-One Desk Reference for Dummies
Wiley
A top-to-bottom guide for internet marketing, including SEO, social media, web analytics, blogging and pay per click marketing.
Other authorsSee publication -
Conversation Marketing: Internet marketing strategies
Trafford Press
Internet marketing strategy in a nutshell.
Courses
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UCSD, BA History (September 1986-June 1990)
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Languages
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English
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Organizations
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SEMPDX
Advisory Board
- Present
Recommendations received
26 people have recommended Ian
Join now to viewMore activity by Ian
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The Olympics but make it SEO: Good SEO ≠ Flashy SEO (usually)
The Olympics but make it SEO: Good SEO ≠ Flashy SEO (usually)
Liked by Ian Lurie
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Aaaannnndddd everyone starts doing half-assed client-side javascript sites in 5... 4... 3... 2... 1... Javascript. Breaks. SEO. Because. We. Build.…
Aaaannnndddd everyone starts doing half-assed client-side javascript sites in 5... 4... 3... 2... 1... Javascript. Breaks. SEO. Because. We. Build.…
Shared by Ian Lurie
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Interesting read from Vercel and Giacomo Zecchini about Google's rendering capabilities. The TL;DR is that Google's rendering capabilities are great…
Interesting read from Vercel and Giacomo Zecchini about Google's rendering capabilities. The TL;DR is that Google's rendering capabilities are great…
Liked by Ian Lurie
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How’s it going for our exec team full of moms mid-way through the summer? For starters, I just had a call with our COO Ashley Jude from the trunk of…
How’s it going for our exec team full of moms mid-way through the summer? For starters, I just had a call with our COO Ashley Jude from the trunk of…
Liked by Ian Lurie
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The next Google core update is likely coming soon. (They tend to roll out quarterly, if not more frequently, and we haven't had one since March. Plus…
The next Google core update is likely coming soon. (They tend to roll out quarterly, if not more frequently, and we haven't had one since March. Plus…
Liked by Ian Lurie
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