“HJ is a true professional, and a great pleasure to work with. He is extremely analytical, but on top of that he is truly insightful, and his recommendations were always thoughtful and accurate. It was a great pleasure to work with HJ, and I value him as a wise counselor and good friend. I recommend HJ without reservation in any type of business/product management, marketing or operational role, he is exceptional. ”
About
Experience & Education
Publications
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Surveyor of the Fittest (How to Assess Market Viability of New Products, Published in Marketing Management Journal)
AMA's Marketing Management Journal
Systematic methodology on how to assess what new market is viable and what is not. The article has been selected by numerous business school professors as required reading material for their students. It has also been selected for inclusion in McGraw-Hill's Annual Editions: Marketing. (Click the title to view/download the article.)
Languages
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Mandarin Chinese
Native or bilingual proficiency
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English
Native or bilingual proficiency
Recommendations received
11 people have recommended Hongjun (HJ)
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