Heidi Hackemer

My firm belief is that anyone can master the art and science of messaging—no expensive consultants or agencies required. That's why I’ve founded the Message Design Institute. It’s the culmination of over 25+ years of science-backed research and real-world message design application. I’ll be bringing together practitioners, scholars, and practitioner-scholars (!) from all the fields connected to messaging, motivation, and making change happen: psychology, philosophy, rhetoric, communication, motivation, economics, neuroscience…you get the idea. Swipe through below to learn more ➡️ I can’t wait to share more with you in the months to come– be sure you're subscribed to my newsletter so you don't miss an update! #messagedesign

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#tbt https://lnkd.in/e9HEi24X Excellent listen, read by the authors. It’s a follow-on to the extreme ownership book, which some folks took the wrong way, says the authors. #keepmoving 👍

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"Indigenous scholars remind us that human societies creating cultures of long-term equity and stability within their environment have existed for millennia before capitalism. Graeber and Wengrow “Dawn of Everything” demonstrated clearly how suited humans are to inventing and reinventing governance systems, how capable (even desirous) we are of democratic and equitable social arrangements, even if these are always threatened by power grabs. This means that the frequently-found misanthropy on the left and in environmental circles is utterly unfounded, and totally counter-productive. It is time to put forward the vision of homo (or better, femina!) oikologica, the humans democratically taking care of each other and their environment (drawing on the greek concept of oikos: household, economy and environment). This is who we were, and who we can become again. It is time to encourage ourselves and our fellow humans to believe in our collective capacity to change things, work & care for each other’s prosperity, and kick the neoliberal monsters devouring our societies out of our history." - Julia Steinberger https://lnkd.in/gAXZDyHb

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Earth Every Day > Earth Day Sustainability, and the practices of healing our planet, have to be accessible to everyone. Everyday. When everyone has access to earth-friendly choices it turns small purchases, and small shifts in behavior, into the cumulative impact that makes a difference. I had the pleasure of talking to CauseArtist on Little Sundays’ perspective on how mass-market brands can help make a big impact - one purchase at a time. https://lnkd.in/esndZj5z

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Yesterday reached a scorching 101 degrees, marking DC's hottest summer yet. 🥵 Although the timing of this post is coincidental, it couldn’t be more timely. While we may not be climate experts, our team is dedicated to embracing sustainable practices in both our personal and professional lives. From second-hand shopping and using eco-friendly materials to supporting our local community, we're making meaningful changes that align with our values.🌱 You can incorporate these sustainable practices into your small business in more ways than you might think. Our latest blog post reviews some key points we have learned in our experience running MYCO, LLC 🌍Learning the difference between greenwashing vs. sustainability 💡 Different ways we can implement sustainability as a business 🤝 The importance of integrating our values in our client's projects 🌿How we show up for sustainability in our personal lives What do you do to incorporate sustainable practices in your personal and professional life? We'd love to hear from you! 💬👇🏽 We share this and more in our new blog post! https://lnkd.in/eHQqt7Hi Lastly, thank you to our amazing team member Alejandra Valenzuela for doing the research and writing this invaluable piece! ✨ #SustainableBusiness #EcoFriendly #GreenLiving #SupportLocal #ClimateAction #SecondHandShopping #EcoConscious #SustainableBranding #GoGreen #SustainabilityMatters #Branding #BrandStudio #StrategicBranding #GraphicDesign #DesignMatters #SupportSmall

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If you're looking for deeper understanding around JTBD Strategy, 'How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy', is a great place to start. Michael Boysen has outlined a hell of a process here. What he covers: ✅ What is a Jobs-to-be-Done (JTBD) product innovation strategy ✅ Should you run a JTBD product innovation strategy? ✅ What are the criteria for success for JTBD? ✅ How to implement a JTBD strategy (step by step) ✅ How to launch a JTBD pilot #JTBD #customerexperience #ServiceDesign #CX https://lnkd.in/g8D6Qv2H

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Drop everything and focus on your company culture. It's where everything begins. It was so awesome to join Nader Safinya on his new Podcast, along with Chris Lemus, to discuss how important it is to be intentional about establishing and nurturing your company culture. Yeah, it starts with hiring and onboarding. This isn't just your typical workplace culture conversation. The three of us have built careers as branding experts, designers and creatives. We explore in detail how your culture affects your brand and how to inspire creative inspiration.

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Let’s bring some nutrition into cards. That’s something OPC (Organic Playing Cards) probably thought of themselves when they started to create playing cards with various fruit and vegetable themes. Together their team and I refined OPC’s positioning allowing the brand to double down on the things it is already known for. In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered. Complete Case Study: https://lnkd.in/ewCPvx3T —- Client: Organic Playing Cards Strategy: Max Jung

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For a WHILE, Anna K., Samantha Lee Smugala and I have gotten together at Sasha’s Wine Bar (in STL) to talk about all sorts of stuff, personal and professional. Truly great conversations, by the way. So, this week on the DesignedBy Pod we decided to record our conversation 😁. For your listening convenience, It’s a more focused than our usual ramblings but still great. **spoiler alert— Anna and I do the editing of this show, so obviously we listen to our content often lol In this one, we talked about a lot of stuff that’s been on my mind as of late. Specifically, a topic that sticks out to me from this episode is the one about risk-taking: When should we take them? What do we have to lose?…Better yet what do we have to gain from us taking them? Can you teach people how to take risks? How? (And much more) Personally, I think more is to be gained than lost from creators and companies alike taking more (intentional and constructive) risks. Now’s the time. I’m still unsure as to if it can be taught, but I also can’t help but wonder if it’s best to lead by example…(?) Anyway — For more about this as well as Samantha’s journey, check out this week’s new episode!🤘🏾 https://lnkd.in/gfaW-56R

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💛 When it comes to women's health, can storytelling heal the system? Huge shout out to one of the Driftime® – A Design & Impact Agency members Olivia Dias Bagott, for a great feature on why founder stories and connecting with audiences across digital touch points, are essential for FemTech success (via Med-Tech Innovation)! As a global industry expected to exceed $108bn by 2032, women face a myriad of health requirements distinct from those experienced by men, prompting the evolution of the FemTech sector to address issues such as menstruation, menopause and reproductive health. #welloverdue She covers 6 key points worth exploring... ⚡ What it means to make a connection  🧠 How to validate and educate  📣 Being transparent and resonating 💏 How to destigmatise and embrace  ⏱️ Playing the long game  📖 The power of storytelling Read the full feature here... https://lnkd.in/ezyTXxU9 #femtech #storytelling #womenshealth

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Join me and my guest, Kareem Collie, for Episode 135 of the #DesignThinking 101 #Podcast: Leading Design + Collaboration + Why Design Thinking. #leadership #curiosity #creativity Listen to it here: https://bit.ly/3UIZnfP

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A hard truth: many social impact organizations aren’t actually making a meaningful difference. But it’s not their fault. →  They’re under-resourced and unfocused → These are genuinely hard, intractable problems → The old “non-profit” playbook doesn’t work anymore From fundraising, to digital media, to team culture… it’s just fundamentally different than it was 10+ years ago but many orgs haven’t adapted. So how do we change this? By building social impact orgs that look very different from how they do today. Specifically, they’ve learned how to attract revenue (instead of chasing it) and built truly sustainable organizations. And they do that by: → Brand building (long game) vs. transactional marketing → Human-centered messaging & storytelling vs. information centered communications → Best-in-class digital experiences vs. static, brochure-style websites → Conversation-starting, scroll-stopping content vs. sporadic, unremarkable content → Focused on nurturing community to inspire action vs. attracting “donors” or “customers” Despite all the challenges I mentioned earlier, I’m actually hopeful. Because I think we’re on the verge of a sea change, and I’m seeing the signs of it every day. And I’m going to keep posting about it to help challenge and inspire the social impact sector to make this transition. Thoughts? What do you see getting in the way of true impact in your work?

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Today on Design Better, we speak with Carissa Carter and Scott Doorley about their new book, Assembling Tomorrow, one of the The Stanford d.school's newest publications. Aarron Walter and I learn why they wrote the book, and how we might rethink our design processes in light of the rapid changes brought on by AI. We also discuss how we can shift our thinking from short-term gains to look at our moment in time from a broader perspective. Find the episode here (or wherever you get your pods) 🎧 https://lnkd.in/gxSnKrDG

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Want to learn to delegate with authority? How can you hand off work more effectively, being clear about who is doing what and by when? Learn how to move beyond overwhelm into confident leadership how to balance multiple, competing priorities, and how to influence and get commitments to drive the outcomes you want. Join our Leadership Circle for Managers and Directors led by Courtney Kaplan. LINK IN COMMENTS. We meet in small groups and come together monthly for real-talk about overcoming challenges, getting unstuck and developing confidence as a leader, getting feedback on your work situation, or discussing a work hurdle in your way.

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Just over one week left in the 20% early enrollment discount for upcoming cohorts of my Design Leadership at Scale: Director+ course. Q3 cohort is August 19-29 Q4 cohort is November 11-21 Use the code DLS3EARLYBIRD in the checkout sequence to secure this discount. DLS Director+ is one of the top-rated design courses on the Maven learning platform. This 2-week intensive training (roughly a 2-3 hour/day commitment) is ideal for established design leaders positioning themselves for future executive roles and career advancement. The focus of the course is on helping leaders to navigate the challenging transition from managing functional teams to driving enterprise-wide impact. Content includes: • Identifying core leadership qualities and superpowers • Mapping organizations and understanding key cross-functional relationships • Learning the signals of mature design organizations • Measuring and articulating the value of design to the business • Increasing impact and influence across the enterprise I also have a limited number of 50% off scholarships available for applicants impacted by a recent layoff or job separation. https://bit.ly/3wqqt32 #design #designleadership #designmanagement #designatscale #designcareers

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This is a fascinating piece. It really frames how the role and demands of being a leader are so rapidly changing. (TL;DR. These super thinkers are characterised by their purpose-driven approach, commitment to sustainability, emphasis on digital wellness, and fostering of joy and creativity, are redefining what it means to lead in an age of rapid change. They are not just responding to the present but shaping the future, ensuring that their legacy is one of positive and lasting impact) The team are currently a good few months into a project with a leading business school on the future of Leadership. It's been fascinating listening to the world of academia and having some seriously thought provoking discussions. The need for super thinkers is going to grow hugely over the next few years.

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