Gina Budak

Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Engaging the right buyers at the right time is critical to sales success. ZoomInfo Copilot's Target Account Digests alert you when your most promising suspects are showing the right buying signals. 🔔 Get personalized daily digests — delivered via Slack or email — with AI-powered recommendations for next steps. Never miss a sales opportunity with ZoomInfo Copilot: bit.ly/3yxBNes #ZoomInfoCopilot

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In case you hadn't heard - the RainFocus Salesforce App is available in the Salesforce Marketplace! This moves event data into the tool that more sales teams use than any other. Event attendance, session attendance, meetings, booth visits, etc. their customer data at their fingertips. And for #eventprofs = #b2bmarketers attribution becomes part of the pipeline. #gamechanger

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In this e2open blog, learn how to keep up with the changing landscape of #ChannelManagement. Explore actionable strategies you can use to build stronger partnerships and drive growth in an increasingly competitive marketplace. #MovingAsOne 

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You've heard of ABM. But have you ever tried out OBM? Check out this guide from Salesforce Marketing Cloud to get started.

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Want to make the most of your advertising? LinkedIn Advertising Solutions and LiveRamp have partnered to help brands measure campaigns accurately, gain valuable audience insights, and deliver personalized ads while keeping data secure. Learn how we do it!

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Enablement is all about empathy — for both reps and for customers. It’s crucial to coach this into reps so they can bring the best into their deals, but it’s just as important for managers to bring empathy into their meetings with reps to offer them concrete guidance and advice. That’s what I loved about this success story from Nick Lewis, Global Head of Revenue Enablement at Uber for Business. AI-backed revenue intelligence gave them data-driven insight into what high performers who are great at building pipeline, but struggle to close are doing. This empowered leaders with the data they needed to provide solid coaching to help these reps outperform. Those are the kinds of wins that makes enablement successful and I’m so proud that Gong is offering this intelligence to amazing revenue orgs like Uber. Read more about Uber for Business’ incredible story here:

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Join me to learn about how we're scaling our marketing efforts with AI!

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Tomorrow at 10AM Pacific I'm hosting a live webinar about how to build high-converting lead lists. In my experience, 80% of your success in sales comes down to who you're targeting in the first place, but this topic doesn't get much love in the popular discourse. So, tomorrow we'll dive into how to build highly segmented, targeted lists that will set you up to have meaningful conversations with your prospects. Dropping the registration form as a comment — hope to see you there!

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This new blog by my teammate Alison Crawford shows real-world examples of #DecisionIntelligence helping #CPG companies overcome challenges by closing the gap between decision making and execution: https://hubs.li/Q02t3w9f0 Read the article to learn how our #AI-powered Decision Intelligence platform not only identifies issues, but actually does the heavy lifting of evaluating tradeoffs, weighing pros and cons, delivering a recommendation – and then executes the decision by writing back to your systems of record and data sources. This is exciting, because at a time when many technology vendors are saying they support "better, faster decisions," Alison shows how Aera Technology is delivering actual results for #consumergoods leaders.

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#ZoomInfoCopilot ZoomInfo is really on top of the sales/marketing game for #B2B / #ABM / #GTM strategy. I love their platform! Foundational technology, in my opinion. Here is the newest addition to simplify the prospecting game.

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According to Twilio's 2024 State of Customer Engagement Report, 40% of brands say they’re working to simplify the signup and login process to improve customer engagement. 📈 In our latest thought leadership blog from Vanessa Thompson, Vice President of Marketing for Twilio's Communications products, we dive into why brands need to establish a delicate balance when providing a secure and efficient user authentication experience for customers. ⚖️ Plus, see how Twilio's customers—like Intuit, Papaya Gaming, Jack Henry, and Tradier—are using Twilio's products to expedite user authentication without sacrificing security. 🔐

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Salesloft’s data science team recently gathered insights from over 2,000 meeting recordings and transcripts associated with more than 1,200 deals. What did they discover? The deals that discussed timing early on in a deal cycle tend to accelerate to the next stage faster and are more likely to move to closed won. Sales leaders, your reps can use these timing-related questions and statements in their next discovery: https://lnkd.in/e9G2mumG

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In a hyper-competitive market, B2B sellers are always looking to discover their edge with prospects. To find out how your GTM team can capitalize on high-value buying signals, check out the 4 steps in the link below -- or head to the full blog post here 👉 bit.ly/3UpEDtl

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Explore the latest Zeta blog by Kara Trivunovic, our GVP of CX Studio, on the intricacies of selecting the right email marketing platform. 📧 Discover why a thoughtful choice extends beyond basic features, encompassing personalization, automation, and deep analytics to truly drive your brand's growth! #EmailMarketing #DigitalMarketing

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Because great connections lead to business success.

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