Gaurav Kakkar

How did Hotmail amass 30 million active members before getting acquired?
How did Netflix build a user base of over 125 million worldwide?
How did Facebook acquire more than 2 billion users?
The answer is simple: Growth hacking.

Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and… Show more

How did Hotmail amass 30 million active members before getting acquired?
How did Netflix build a user base of over 125 million worldwide?
How did Facebook acquire more than 2 billion users?
The answer is simple: Growth hacking.

Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about.

Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.

For further details, visit: www.mastergrowthhacking.com Show less

“You are the Key – Unlocking doors through social selling” is the book which covers "social selling" as a new way of doing business. The book is already among the top 25 books on Amazon.

The book talks about the future of business using social selling and also about B2B social media marketing for social selling. The book answers why’s, how’s, do’s and don’ts of social selling and contains many real world examples and relevant information which compels readers to understand and… Show more

“You are the Key – Unlocking doors through social selling” is the book which covers "social selling" as a new way of doing business. The book is already among the top 25 books on Amazon.

The book talks about the future of business using social selling and also about B2B social media marketing for social selling. The book answers why’s, how’s, do’s and don’ts of social selling and contains many real world examples and relevant information which compels readers to understand and acknowledge the importance of social selling. The book presents the history of selling process and then moves on to talk about the evolution and growth of social selling which has been enabled by new and emerging social selling tools. Various social media platforms and ways to leverage these platforms are discussed in this social selling book. Different B2B social media marketing tools are also discussed which allow users to create a social persona, create content to build credibility, identify prospects and their needs and approach these prospects.

You are the Key (Unlock doors through social selling) has a comprehensive research and presents social selling case studies and how these two companies harnessed the power and energy of social selling. Content is an important topic the book delves into. Creating, curating and publishing content some critical aspect of content that are considered by the authors. A unique part about the book is that it introduces the readers with a first of its kind “Social Selling Enterprise Framework.” The framework lays the foundation for launching an enterprise social selling program within an organization. Show less

With clearly defined business objectives, strong leadership buy in and governance by sales and marketing business teams, HCL implemented the Salesforce Sales Cloud in a record four months, impacting 6,200+ users across 20 countries and 14 business units. It was the close partnership between Salesforce and the internal Salesforce admin team that underpinned the success of the program. Read to know more..

A number of vendors (Hoovers, OneSource, Inside view, Data.com)
provide Sales Intelligence. This document contains a framework to conduct an
objective evaluation of sales intelligence service provider.

Cloud platform enables rapid deployment & brings performance efficiencies but traditional Change management approach which includes training & directive communication is not enough for successful adoption to the cloud platform. HCL technologies ($4.6 billion global company) recently deployed “Excalibur” the SFA application based on SFDC Sales cloud platform which benefited 6200+ users spread across 20 Countries representing 14 Business Units (BU’s) in a short span of 4 months. The key challenge… Show more

Cloud platform enables rapid deployment & brings performance efficiencies but traditional Change management approach which includes training & directive communication is not enough for successful adoption to the cloud platform. HCL technologies ($4.6 billion global company) recently deployed “Excalibur” the SFA application based on SFDC Sales cloud platform which benefited 6200+ users spread across 20 Countries representing 14 Business Units (BU’s) in a short span of 4 months. The key challenge was user adoption within aggressive timelines which was successfully achieved through HCL proprietary AUSIC (Awareness, understanding, support, involvement, commitment) change management model that enabled 92% adoption within the 1st month of Go Live Show less