Frederick Vallaeys

Los Altos, California, United States Contact Info
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Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading…

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Experience & Education

  • Optmyzr

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Licenses & Certifications

Publications

  • Digital Marketing in an AI World: Futureproofing Your PPC Agency

    Modern Marketing Masters

    Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.

    In this invaluable volume, you'll learn:

    · What AI and other digital marketing technology can and cannot do
    · How agency owners can…

    Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.

    In this invaluable volume, you'll learn:

    · What AI and other digital marketing technology can and cannot do
    · How agency owners can reposition their business in the current environment
    · New skillsets to develop or look for in potential new hires
    · Four essential roles digital marketing professionals will continue to play in the future
    · And more

    Data isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you'll be leveraging AI, not competing with it.

    See publication

Patents

Honors & Awards

  • Search Marketer of the Year

    Search Engine Land

    “Frederick Vallaeys is an iconic search marketer and industry influencer. He helped define the paid search industry starting with his groundbreaking work as Google’s first AdWords Evangelist and later morphing to a pioneer in PPC management software as Co-Founding CEO of Optmyzr. A search marketer to the core of his soul, Fred has been in the game since its inception and is now driven to help ALL paid search pros break barriers and reach/exceed their potential,” said Joe Thornton of Aimclear…

    “Frederick Vallaeys is an iconic search marketer and industry influencer. He helped define the paid search industry starting with his groundbreaking work as Google’s first AdWords Evangelist and later morphing to a pioneer in PPC management software as Co-Founding CEO of Optmyzr. A search marketer to the core of his soul, Fred has been in the game since its inception and is now driven to help ALL paid search pros break barriers and reach/exceed their potential,” said Joe Thornton of Aimclear, who nominated Vallaeys.

  • #2 Most Influential PPC Expert in the World

    PPC Hero

    The Top 25 Most Influential PPC Experts list is run through PPC Hero, which is a production of Hanapin Marketing. The selection process includes a normalized scoring process that spans three general categories: traditional influence, social impact, and vote totals. The process takes into account the range of factors to better gauge each individual's actual impact on the PPC industry over the preceding 12 months.

  • Online Marketing Impact Award: Best Webinar

    Internet Marketing Association

    This award is in recognition of the work Frederick does educating online marketers about AdWords through his Hangout On Air series with Google Partners. http://www.optmyzr.com/info/video_tutorials

  • EMG Award for contributions to AdWords Quality Score

    Google Executive Management Group

  • EMG Award for contributions to Google Instant

    Google Executive Management Group

  • OC Award for work on the AdWords API

    Google's Operating Committee

  • EMG Award for work on the AdWords Editor

    Google Executive Management Group

  • Luminary Award

    Google

    the Google Luminary Award is presented to the top 5% of employees in the Google Sales and Operations group

Languages

  • English

    Native or bilingual proficiency

  • Dutch

    Native or bilingual proficiency

  • French

    Elementary proficiency

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