Rachel Fischer

Build trust with your audiences using concrete data to amplify the reach and impact of your press releases. Learn more from Business Wire: how to enrich your content and fortify its influence and trustworthiness across all audiences. Learn more about how #data can enhance your #pressrelease, #communications, and #publicrelations strategies. Boost your #engagement and #askmehow https://lnkd.in/ehD3fgVY

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Are you comfortable with what ChatGPT, Copilot, and other answer engines have to say about your brand? Brian Snyder does a great job breaking down the importance of AI reputation management. "The shift to #AI as arbiter of brand reputation is underway... Soon, these 'answer engines' and personal assistant AIs will turn up not only in our web browsers and on our phones, but in our homes, our cars and even on our faces.... Like brand reputation in earned and social media, reputation in AI cannot be bought. Answer engines and LLMs cannot be edited. Reputation must be earned through influence, making AI reputation management the next frontier in public relations." #axicom #AI

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Exactly Right..

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The evolution of influence - how is public relations changing? The new Notified/PRWeek report examines this very question. We surveyed 155 leading PR pros to learn how to build stronger trust with stakeholders, the best ways to combat misinformation and how corporate storytellers feel about AI in 2024.   Get the findings now: https://lnkd.in/gayFpq9J #PublicRelations #PR #AI

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Excited to be a part of the #FiercePharma PR & Communications Summit in Jersey City, July 8th and 9th with my colleague Nandita Sen. Looking forward to the insightful sessions led by thought leaders discussing the latest trends, innovations, and challenges in the pharma sector. Can’t wait to connect on how we assist our valued pharma clients measure their media #PRimpact and gauge their brand voice while embracing digital innovation. Discover how AI-backed insights can identify market shifts and enable data driven corporate communication strategies. Join us! #LatestTrends #PharmaInnovation #BrandVoice #DigitalInnovation #MarketShifts #AIDrivenInsights

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BOSTON

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The tension needs your attention. A lot of times in the PR world companies choose to ignore problems. Don’t we all do it? When we ignore the reality, we let it take control of the narrative. But when we choose to look at the ugly things, we get the power to control the narrative. We’re in charge.   It’s never easy to face challenges, resistance, pain, but you can’t run away forever. At some point it will catch up with you. The result? What you’ve been avoiding and could’ve addressed early on is so much heavier … it’s hard to carry.   Have authority over your life. Engage with the mess. #mindset #motivation #personaldevelopment #new

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Thank you, Adriane Berman, for sharing your insights with RF|Binder! Check out my recent blog post to learn more about the importance of data analytics for the National Football League (NFL) and how data can inform PR strategies! 🏈 📈 🙌

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Good article from a Forbes PR contributor. "Different Ways To Use Generative AI In PR My rule of thumb for generative AI is that it’s a great start as a first draft, but it’s never a final draft. When using AI, PR and communication pros should treat it as laying the foundation for something." https://lnkd.in/g-4HYx4y #pr #mediarelations #genAI #communications

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Brands celebrating #Pride or launching #PrideMonth campaigns in the current climate must be ready to stand by their commitment, even if it means facing backlash. This momentary pushback is minimal compared to the discrimination and violence the LGBTQIA community systematically endures. I shared my thoughts on Pride marketing campaigns with PRWeek. Give it a read!

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PR professionals ~can't live in the moment~ when the media is always thinking ahead. If you haven't started planning your holiday gift guide communications strategy, you're at risk of being left behind. Each year, gift guides are published earlier and earlier. 💡 Here are four ways to prepare and leverage the holidays for your brand: Analyze Consumer Behaviors, Interests, and Trends: 📊 Pro tip: The Rule of 7 suggests that consumers need to see a brand’s message seven times before making a purchasing decision, so start making moves now. Review Last Year’s Performance: ✅ Use this to set clear, measurable goals for your campaign. Goals should be specific, achievable, and time-bound. Determine Holiday Bundles, Gift Sets, and Promotions: 🛍️ These are top features in gift guides due to their higher perceived value, which can significantly boost sales. Gather Assets: 📸 Prepare images, product descriptions, b-roll, and pricing. Media often work on tight deadlines, so having everything ready can make a big difference in securing coverage. The truth is, PR takes time – sometimes a painfully long time. 😬 Some publications work off a set calendar, so the biggest advantage with any PR strategy is the time you allow it to resonate with your audience. Happy (almost, but not really) holidays, y’all!

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Exciting news! Clarify is launching new capabilities to convert overwhelming price transparency data into strategic market and negotiation insights. Read below for full details of this real game changer.

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I had such a wonderful time at the 8th Annual Society for Health Communication Summit earlier this week. It was a chance to connect with and learn from fellow communicators who are passionate about advancing #HealthEquity. Here are some of the key learnings that I took away from the insightful discussions: ✨Understand Artificial Intelligence (AI): AI fluency allows us to become more proactive in the fight against misinformation. By understanding its capabilities and limitations, we can leverage AI as a powerful tool to promote accurate information. 🤝Build trust with communities: Transparency, human connection, and inclusivity are critical in a world where trust is at a low point. It’s imperative to partner with community members and leaders to ensure their perspectives are heard and represented in communications efforts. 📣Embrace new voices: The future of health communications is collaborative. Welcoming younger generations and those with lived experiences can lead to disruptive and effective strategies. As healthcare continues to evolve, we must remain committed to leveraging new technologies and voices to ensure effective and inclusive communications strategies. I can’t wait to apply what I learned to our work at Inizio Evoke so we can best support our clients. #SHCSummit24 #PublicHealth #HealthCommunications

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PR Daily recently asked communicators on LinkedIn what they wish C-suite leaders understood about their work. From the strategic importance of our role to the multifaceted skills we bring, the insights are spot on. Curious about what our peers had to say? Check out the responses and see how communication professionals are making a difference. I would love to hear what you wish others understood about your work. Comment below! 🔗 Read the full article on Ragan Communications and PR Daily

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Putting a human being at the center of a story was always the most effective way to talk through a bigger narrative, and as a journalist, getting to the core of a narrative was a critical part of my work. Now, with Prosek Partners, my work centers on establishing similar relationships with our clients that I once did with my sources, competitively developing a messaging that stands out, and putting it to work with our colleagues in the press. https://lnkd.in/edCPU_8m

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Follow our new LI page Precision AQ to continue receiving all our updates on #OmnichannelMarketing and #CustomerEngagement strategies for the #PharmaceuticalIndustry!

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I had a conversation recently with a #healthtech editor (article coming soon!) where we talked about GenAI content & media pitches. He said he's getting more and more of them and - wait for it - they are *obvious* Journalists and editors are taking notice of bad, or generic content, and are choosing to engage with and publish content that is written by humans. In today's crowded market, #thoughtleadership #content can make an executive and/or company stand out -- and it's so important it's done well. https://lnkd.in/djjAa6Hw

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